Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Cracking the Code - How to Win Hearts Change Minds and Restore America's Original Vision - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

Cracking the Code - How to Win Hearts Change Minds and Restore America's Original Vision

Thom Hartmann

Publisher: Berrett-Koehler Publishers

  • 0
  • 1
  • 0

Summary

By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week
Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine
Offers exercises and examples throughout to help readers put the concepts they’re learning into practice
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It’s not an escalation in Iraq, it’s a surge; it’s not the inheritance tax, it’s the death tax; it’s not drilling for oil, it’s exploring for energy.

Conservatives didn’t intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can’t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It’s both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.

Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you’ll see things you hadn’t realized were there—in everything from advertising to political rants—and discover abilities you didn’t know you had. Whether you’re a politician, an activist, a volunteer, or a concerned citizen, you’ll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
Available since: 09/02/2008.

Other books that might interest you

  • Credible and True - The Political and Personal Memoir of K Harvey Proctor - cover

    Credible and True - The...

    K. Harvey Proctor

    • 0
    • 0
    • 0
    Early in the morning of 4 March 2015, a fierce knock at the door heralded the start of a new chapter in Harvey Proctor's almost continuous relationship with the police and media, when officers from the Metropolitan Police raided his home in connection with Operation Midland, Scotland Yard's investigation into allegations of a historic Westminster paedophile ring. In Credible and True - words famously used by the police to describe the allegations of Proctor's traducer - the former Conservative MP talks frankly about his life in and out of Parliament, from the struggles and controversy surrounding his resignation in 1987 to the numerous homophobic attacks endured since - one of which, revealed here in horrific detail for the first time, was a very nearly successful attempt on his life. Finally, he speaks candidly about his most recent embroilment in Operation Midland, of being the victim of a 'homosexual witch-hunt' that has all but destroyed his reputation, adding to the topical debate about police lack of due process in the post-Savile world of 'guilty until proven innocent'.
    Show book
  • Rendezvous with Destiny - Ronald Reagan and the Campaign That Changed America - cover

    Rendezvous with Destiny - Ronald...

    Craig Shirley

    • 0
    • 0
    • 0
    “A first-rate work of insider his­tory . . . A monumental accomplishment.” —National Review The election that changed everything: Craig Shirley’s masterful account of the 1980 presidential campaign reveals how a race judged “too close to call” as late as Election Day became a Reagan landslide—and altered the course of history. To write Rendezvous with Destiny, Shirley gained unprecedented access to 1980 campaign files and interviewed more than 150 insiders—from Reagan’s closest advisers and family members to Jimmy Carter himself. His gripping account follows Reagan’s unlikely path from his bitter defeat on the floor of the 1976 Republican convention, through his underreported “wilderness years,” through grueling primary fights in which he knocked out several Republican heavyweights, through an often-nasty general election campaign complicated by the presence of a third-party candidate (not to mention the looming shadow of Ted Kennedy), to Reagan’s astounding victory on Election Night in 1980. Shirley’s years of intensive research have enabled him to relate countless untold stories—including, at long last, the solution to one of the most enduring mysteries in politics: just how Reagan’s campaign got hold of Carter’s debate briefing books.
    Show book
  • King Rules - Ten Truths for You Your Family and Our Nation to Prosper - cover

    King Rules - Ten Truths for You...

    Alveda King

    • 0
    • 0
    • 0
    In King Rules, the niece of Dr. Martin Luther King Jr. shares that message in a deeply personal collection of hard-learned lessons, timeless truths, and foundational principles. 
    Dr. Alveda King’s words are lovingly crafted yet refreshingly blunt at a time when bluntness is needed to counter the forces of moral drift and empty relativism. 
    Beginning with a vulnerable admission of her own wounds and wanderings, Alveda unfolds eleven core values that have guided her family through generations of triumph and tragedy—and have played a pivotal role in fostering revolutionary change in society. 
    Out of a heart of compassion, she dispenses wise meditations on bedrock subjects including faith and family, peace and justice, education and civic life. With thoughtful conviction she also boldly tackles topics considered divisive in our postmodern world, from abortion and sexuality to gun control and marriage laws.  
    The King Rules is a page-turning narrative that blends eyewitness history with grandmotherly wisdom. And as J. C. Watts writes in the Foreword, the book is “more than Alveda’s story, it’s an account of the beliefs that redirected the course of a nation, that left us a legacy, and that hopefully will guide us again.”
    Show book
  • Remembering America - A Voice from the Sixties - cover

    Remembering America - A Voice...

    Richard N. Goodwin

    • 0
    • 0
    • 0
    From the speechwriter and top adviser to presidents Kennedy and Johnson: A behind-the-scenes history of the most momentous decade in American politics. Richard N. Goodwin entered public service in 1958 as a law clerk for Supreme Court Associate Justice Felix Frankfurter. He left politics ten years later in the aftermath of Senator Robert F. Kennedy’s assassination. Over the course of one extraordinary decade, Goodwin orchestrated some of the noblest achievements in the history of the US government and bore witness to two of its greatest tragedies. His eloquent and inspirational memoir is one of the most captivating chronicles of those turbulent years ever published. From the Twenty-One quiz-show scandal to the heady days of John F. Kennedy’s presidential campaign to President Lyndon Johnson’s heroic vote wrangling on behalf of civil rights legislation, Remembering America brings to life the most fascinating figures and events of the era. As a member of the Kennedy administration, Goodwin charted a new course for US relations with Latin America and met in secret with Che Guevara in Uruguay. He wrote Johnson’s historic civil rights speech, “We Shall Overcome,” in support of the Voting Rights Act of 1965 and formulated the concept of the Great Society and its programs, which sought to eradicate poverty and racial injustice. After breaking with Johnson over the president’s commitment to the Vietnam War, Goodwin played a pivotal role in bringing antiwar candidate Eugene McCarthy to within a few hundred votes of victory in the 1968 New Hampshire primary. Three months later, he was with his good friend Robert F. Kennedy in Los Angeles the night that the young senator’s life—and the progressive movement that had rapidly brought about such significant change—came to a devastating end. Throughout this critical decade, Goodwin held steadfast to the passions and principles that had first led him to public service. Remembering America is a thrilling account of the breathtaking victories and heartbreaking disappointments of the 1960s, and a rousing call to action for readers committed to justice today.
    Show book
  • Selling Hate - Marketing the Ku Klux Klan - cover

    Selling Hate - Marketing the Ku...

    Dale W. Laackman

    • 0
    • 0
    • 0
    The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke—together, the Southern Publicity Association—met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons's dying and broken KKK, with its two thousand to three thousand associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million. Chapters were established in every state of the union, and the Klan began influencing American political and social life. Between one-third and one-half of the eligible men in the country belonged to the organization.Even to modern sensibilities, the extent of Tyler and Clarke's scheme is shocking: the limitlessness of their audacity; the full-scale and ongoing con of Simmons; the size of the personal fortunes they earned, amassed, and stole in the process; and just how easily and expertly they exploited the particular fears and prejudices of every corner of America. You will recognize in this pair a very American sense of showmanship and an accepted, even celebrated, brash entrepreneurial hustle. And as their story winds down, you will recognize the tainted and ultimately ineffectual congressional hearings into the Klan's monumental growth.
    Show book
  • God and Donald Trump - cover

    God and Donald Trump

    Stephen E Strang

    • 0
    • 0
    • 0
    With pundits asking, "How did he win?" this book explores whether there was a supernatural element involved. Christian leaders prophesied before the election that God had raised up Donald Trump to lead the nation through a time of crisis. But could this billionaire reality-TV star actually convince the voters he was for real? If so, what is God doing now not only in Donald's Trump's life, but also in the nation? 
    Trump is an enigma, a brash self-promoter, casino owner, and man of the world. Yet he is also a devoted husband and father who has surrounded himself with men and women of faith and has made religion a key component of his image. 
    God and Donald Trump is a powerful first-person account of one of the most contentious elections in American history, with exclusive interviews and insightful commentary from the men and women who were there.
    Show book