Other books that might interest you

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  Social Media Marketing 2021

  Michael Branding

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  If you want to turn your online business into a money printing machine that generates over $12,649 a month, then keep reading!Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities offered by the internet. In fact, during the last year alone, online commerce has seen a growth of over 27% and this trend will not change very soon. However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. Why? Because they have still to shift their focus from old school tactics to powerful social media strategies. This allows retailers and new entrepreneurs to take full advantage of users' attention, which is greatly underpriced at this moment. You have to act fast, because once big companies start to deploy large sums of money into the digital space, it will be almost impossible for the average Joe to start a profitable online business. This is why you need to start today, following the right strategies that teach you how to actually monetize your online presence.Here is what you will discover in this book:- The 7 fundamental tools of social media marketing and how to use them to turn your business into a cash cow;- The 4 secret strategies to increase sales and generate more revenue and how you can apply them for FREE!- The best social media platform to find leads for your business and how to automate the process. Hint: it is not what you think!- The beauty of social media marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it!- ...and much, much more!Each strategy will be explained step by step with one goal in mind: monetization!It is time to turn their attention into sales!Click “Buy Now” and get this book today!

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  Design-Driven Growth - Strategy...

  Molly Norris Walker

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  Here’s the cold, hard truth: ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases… from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. 
  What is design-driven growth? 
  Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.  
  Who is this book for? 
  Design-Driven Growth answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors. 
  What is the book about? 
  This one-sitting read is broken into the following chapters:Defining GrowthSimplifying Value PropositionsCrafting Growth Funnels & LoopsBuilding Personalization at ScaleSeeking Expansion at B2B Companies 
  Praise for Design-Driven Growth 
  "Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." -Brant Cooper, The New York Times Bestselling Author of The Lean Entrepreneur 
  “Molly does a great job breaking down the seemingly complex concepts for growth for businesses and designers solving growth problems.” -Chetana Deorah, Director of Product Design, Coursera

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  How Innovation Really Works -...

  Anne Marie Knott

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  Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
  
   
  Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D-until now.
  
   
  First introduced in Anne Marie Knott’s influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company’s R&D capability-its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how “smart” they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
  
   
  Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.
  
   
  In this essential guide, you will learn:
  
   
  * how to use RQ to determine which R&D investments are most likely to drive growth-using the hard data you already have to better utilize the innovation tools you’re already using 
  
  * the 7 misconceptions about innovation trends-and how to avoid the ones that don’t work 
  
  * how investors can achieve 9x returns in the market and help companies in the process 
  
  * why corporate-and GDP-growth has stalled and how to restore it without R&D tax credits
  
   
  This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. It’ll show you How Innovation Really Works-with measurable results you can count on.

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  50 Shades of Leadership - The...

  Jan Myszkowski

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  Every day, millions of businesses around the world experience the same leadership problems: the managers, doers and wannabes who seek to lead run into traps, pitfalls and stumbling blocks. Whether corporations or startups, whether in Brazil or Berlin.
  Jan Myszkowski knows many of them. All over the globe. A top manager himself, he has spent many years on the road, working in the corporate world. During breaks between meetings, in airport and station lounges, and when he has a free evening, he draws. His experiences serve as his inspiration. What emerges is an irrepressible passion for cartoons which seek to capture the little contradictions of leadership.
  In his first book, the author has depicted 50 deputy managers from around the globe, staging each of them in typical and true-to-life cartoons. A collection of global curios of leadership. With a clear purpose: those who are familiar with them gain confidence. Those who take them into consideration can train their own personal leadership abilities.
  Every first time offers the possibility of a second chance! This is the motto of the manager with the unmistakable penwork and the brilliant "aha!" moments, whose cartoons makes readers smile, while at the same time, in their own inimitable style, teaching them about leadership.

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  The Financial Planning Puzzle -...

  Jason Silverberg

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  Do you feel overwhelmed by managing your money? Start making smart decisions with a personal financial plan. 
   
  Are you struggling to plan for your financial goals? Do you feel frustrated and confused every time you think about your investments or retirement savings? While personal finances can be a challenge to learn, you can make smart, sound financial decisions with the right guidance. Personal finance expert Jason Silverberg is here to help. 
   
  After guiding hundreds of his own clients toward their financial goals, Silverberg has condensed the best of his advice into his new book, The Financial Planning Puzzle. Whether you’re a newlywed or a pre-retiree, a new parent or a divorcee, this book has advice you need to help you find the solution to your financial success. 
   
  In The Financial Planning Puzzle, you’ll discover ways to:  Make financial decisions that help you achieve your goalsAvoid the myths and misconceptions about money to make better choicesBecome an educated consumer and learn the basics of every part of your financesFind the right financial planner to help you stay on track for the long haulAchieve your version of the American Dream, and much, much more! 
   
  This book also comes with fantastic bonuses, including a mini-course on the five critical steps to creating financial freedom. 
   
  It’s time to stop wasting time and money figuring out your financial life alone. If you’re ready for a practical, simple, and enlightening personal finance book, then you’ll love The Financial Planning Puzzle. 
   
  Buy the book to start getting your finances in order today! 
   
  1561171 DOFU 11/16            

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  The Elements of Investing - Easy...

  Burton G. Malkiel, Charles D. Ellis

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  In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel-two of the world's greatest financial thinkers—have again combined their talents to produce a straight-talking book about investing and saving. Written with every investor in mind, this reliable resource will put you on a path towards a lifetime of financial success.
   
  Malkiel and Ellis skillfully focus their message to address the essentials and offer a set of simple, but powerful thoughts on how to avoid Mr. Market and his "loser's game," and instead enjoy the "winner's" approach to investing. All the investment rules and principles you need to succeed are here—with clear advice on how to follow them.
  
  Shows you how to focus on the long term instead of following market fluctuations that are likely to lead to costly investing mistakes.
  Contains investment insights that can carry you all the way to, and through, retirement.
  Written by Burton G. Malkiel, the bestselling author of A Random Walk Down Wall Street, and Charles D. Ellis, the best-selling author of Winning the Loser's Game.

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