Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
The Turn-On - How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

The Turn-On - How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood

Steven Goldstein

Publisher: HarperBusiness

  • 0
  • 0
  • 0

Summary

How do Tiffany Haddish, Tom Hanks, Meryl Streep and Apple’s Tim Cook turn us on, and why do some other public figures drive us crazy and turn us off? And who are the behind-the-scenes gurus who help public figures turn us on or off? Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability—and how they sometimes destroy it through scandals. 
 
As a television producer, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders, Steven Goldstein has been a mover and shaker in every sector of American power. He knows what makes public figures likeable.

Based on his twenty-five years of experience and original teachings, Goldstein tells us why we like certain people, and dislike others, in politics, business, and entertainment.  
Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives.

And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?  


Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are:

Captivation and HopeAuthenticity and RelatabilityProtectiveness and ReliabilityPerceptiveness and Compassion 
Goldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn’t just something you have or you don’t. Likeability can be manufactured—and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others? 
The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.
Available since: 10/21/2020.

Other books that might interest you

  • Leading With Care in a Tough World - Beyond Servant Leadership - cover

    Leading With Care in a Tough...

    Bob DeKoch, Phillip G. Clampitt

    • 0
    • 0
    • 0
    Bob DeKoch and Phil Clampitt draw on their years of innovative practice and research to describe how leading with care enriches people and transforms organizations in our challenging times.Gallup recently reported that only 15% of employees in the United States are truly engaged in their workplace. Yet nearly 70% of employees say they would work harder if they felt more appreciated. Over 90% of employees surveyed believed their leadership "lacked communication skills to lead." Leaders can do better. That's why the authors sought to go beyond the laudable sentiments of the "servant leadership" movement by envisioning, creating, and testing a new leadership platform based on a set of guiding beliefs and actual day-to-day practices.  In this book, the authors share how caring leaders adroitly blend visible and subtle practices to realize the aspirational benefits of coaching and collaboration. The authors also provide insights about less frequently discussed leadership issues such as how to build an empowering network of relationships and transform pushback into progress. Anyone who wishes to craft their own distinctive, compelling, and empowering leadership style that unleashes the latent energy of people and their organizations will discover a robust and enriching framework for doing so in Leading with Care in a Tough World.
    Show book
  • Business Presentation Revolution - The Bold New Way to Inspire Action Online or on Stage - cover

    Business Presentation Revolution...

    Phil Waknell

    • 0
    • 0
    • 0
    Make presentations a competitive advantage for you and your business.
    Too many business presentations are a waste of everybody's time, failing to communicate and succeeding only in boring their audiences. Business Presentation Revolution overturns the conventional wisdom, offering aspiring leaders a proven method for preparing and delivering powerful presentations, online, on stage, or in the boardroom.
    Based on years of experience with thousands of high-stakes presentations, this book gives you:
     
    
    - Five vital revolutions that will change how you approach presentations
    - Five key success factors for effective presentations
    - A simple end-to-end method, from blank page to delighted audience
    - Powerful techniques for brainstorming and storytelling
    - Pro tips for high-impact slides and successful speaking
    Show book
  • Truth Errors and Lies - Politics and Economics in a Volatile World - cover

    Truth Errors and Lies - Politics...

    Grzegorz W. Kolodko

    • 0
    • 0
    • 0
    An approach to the challenges of globalism that rejects simplistic solutions, from “one of the most acute observers of the international economy” (Francis Fukuyama, New York Times-bestselling author of Identity). Deploying a novel mix of scientific evaluation and personal observation, Grzegorz W. Kolodko, one of the world’s leading authorities on economics and development policy, begins Truth, Errors, and Lies with a brief discussion of misinformation and its perpetuation in economics and politics. He criticizes the simplification of complex economic and social issues and investigates the link between developments in the global economy and cultural change, scientific discoveries, and political fluctuations.    Kolodko, who was a key architect of Poland’s successful reforms, offers a provocative study of globalization and the possibility of coming out ahead in an era of worldwide interdependence. Deeply critical of neoliberalism, which sought to transfer economic control exclusively to the private sector, Kolodko explores the virtues of social-economic development and the new rules of the economic game. He concludes with a look at our near and distant future, questioning whether we have a say in its making.   “One of the heavyweight economic thinkers of post-communist Europe.”—The Economist  Nominated for the Michael Harrington Book Award
    Show book
  • God's Economy - Redefining the Health and Wealth Gospel - cover

    God's Economy - Redefining the...

    Jonathan Wilson-Hartgrove,...

    • 0
    • 0
    • 0
    While “health and wealth” proponents urge Christians to claim for themselves material blessings, others insist that God’s best gifts can’t be enjoyed until heaven. The truth of God’s intentions, writes acclaimed author Jonathan Wilson-Hartgrove, is far greater than either perspective suggests.Packed with inspiring stories, God’s Economy invites readers to step into the good life God intends his people to enjoy here and now—not a shrink-wrapped, plastic version of prosperity but a liberating approach to living that leads to genuine and lasting satisfaction.With persuasive enthusiasm, Jonathan Wilson-Hartgrove draws from the teachings of Jesus on money and explores five tactics for living in God’s economy of abundance. Rather than being subject to unpredictable market factors, those who live by God’s economy find their security in the richness of community and generosity.
    Show book
  • Why I Don't Work Here Anymore - A Leader’s Guide to Offset the Financial and Emotional Costs of Toxic Employees - cover

    Why I Don't Work Here Anymore -...

    Dr. Mitchell Kusy

    • 0
    • 0
    • 0
    You have likely heard stories from friends, family members, and colleagues who quit a job because of a toxic person—an individual who belittles, shames, humiliates, shames, or bullies. You may not have realized that these individuals not only take their tolls on our emotional psyches, but the financial outcomes of their organizations as well. Through this book's many case examples, as well as evidence-based practices and templates, each chapter singles out one main issue and how to resolve it with respect and clarity. Dr. Kusy presents concrete practices that will restore civility and respect into your organization. Some of these practices include: 
    Calculating the real financial cost of toxic people in your organization.Providing direct and respectful feedback to a toxic peer, direct report, and even your boss.Replacing traditional exit interviews with a method for dealing with toxic chameleons who "knock down and kiss up."Hiring, engaging talent, and even firing people based on a new approach to values-based performance management. 
    You will emerge with a newfound understanding that restores personal well-being and increased financial performance.
    Show book
  • Money 911: Marriage - cover

    Money 911: Marriage

    Jean Chatzky

    • 0
    • 0
    • 0
    The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including:    * How do I get out of debt?    * How do I avoid foreclosure?    * How do I set up a monthly budget?    * How can I improve my credit score?    * How do I get my health insurance to pay a claim?    * What should I do when I lose a parent?With Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet—and stay there!
    Show book