Other books that might interest you

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  Vision or Mirage - Saudi Arabia...

  David Rundell

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  Something extraordinary is happening in Saudi Arabia. A traditional, tribal society once known for its lack of tolerance is rapidly implementing significant economic and social reforms. An army of foreign consultants is rewriting the social contract, King Salman has cracked down hard on corruption, and his dynamic though inexperienced son, the Crown Prince Mohammad bin Salman, is promoting a more tolerant Islam. But is all this a new vision for Saudi Arabia or merely a mirage likely to dissolve into Iranian-style revolution?David Rundell—one of America's foremost experts on Saudi Arabia—explains how the country has been stable for so long, why it is less so today, and what is most likely to happen in the future. The book is based on the author's close contacts and intimate knowledge of the country where he spent fifteen years living and working as a diplomat. Vision or Mirage demystifies one of the most powerful, but least understood, states in the Middle East and is essential for anyone interested in the power dynamics and politics of the Arab World.

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  Ten Red-Hot Tips to Promote your...

  Ellen Gunning

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  'If I was down to my last dollar, I'd spend it on public relations.' – Bill Gates 
  
  
  PR techniques can be used by businesses of all sizes. In
  Ten Red-Hot
  
  Tips
   well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the 'angles' that will interest the media.
  Ten Red-Hot Tips, outlines the importance of creative thinking, persistence
  
  and
  knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You won't apply all of the techniques – they won't all be relevant to your business – but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

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  The First Steps to Starting Your...

  Zane Rozzi

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  Start your dream business now - even if you're in debt and making minimum wage. 
  You know you're destined for more than working for someone else. You're way too ambitious to spend your days making a profit for other people. You're also way too creative to be constrained by the policies and procedures of other companies. You know you're meant to be an entrepreneur. But, you have very little savings to invest in starting your own business. 
  We'll go through how to start any type of business of any size. But, it's important to acknowledge the truth: A large portion of the people in the United States, and every other first world country, are barely making enough money to cover rent, groceries, and day-to-day expenses, let alone having extra money to put aside for start-up capital for a business. So, we'll be spending a lot of time discussing how to start a one-person business with little or no start-up capital, then expand that business by taking it through a series of steps once the business is ready for the next stage of growth.  
  We'll also discuss the easy-to-understand business fundamentals that are crucial to successfully operating any type of business of any size. It's the basic fundamentals that determine whether the business succeeds or fails. The truth is, all that's necessary to get the results you want is for you to do a few basic fundamentals really well. Doing the basic fundamentals really well is always the fastest, easiest, and most effective way to get excellent results. Don't waste time on trendy advice that quickly fizzles out. Instead, learn timeless fundamentals that will always be relevant. 
  You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

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  The Inflation Myth and the...

  Mark Mobius

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  What if everything you've learned about inflation is wrong? The Inflation Myth and the Wonderful World of Deflation illustrates our rapidly changing world where constant technological innovation leads to cheaper and better products. These changes are no longer reflected in the ways we measure inflation. Renowned investor and author Mark Mobius persuasively argues that what we believe to know about inflation today does not reflect the reality any longer. It is a myth, a legend, a fable, and, yes, a falsehood for a number of reasons.   The Inflation Myth and the Wonderful World of Deflation tackles a number of fascinating topics, including: ● The political nature of inflation measurement where governments manipulate and exploit inflation numbers to fit their economic programs  ● The extreme difficulty involved in gathering accurate data to measure inflation and the resulting inaccuracy of those measures ● The error of using currencies to measure inflation when those currencies are continually being debased by the governments who issue them ● Finally, and most importantly, the advances in technology and automation which are leading to continuously falling costs for goods and services

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  Winning Our Energy Independence

  David Freeman

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  Winning Our Energy Independence shares energy solutions from S. David Freeman, a man who has spent his life at the forefront of energy policy.

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  How I Caused the Credit Crunch -...

  Tetsuya Ishikawa

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  This is a vivid and personal account of 21st century banking excess. "How I Caused the Credit Crunch" traces seven years at the forefront of the credit markets - a tale from the heart of the bewildering banking maelstrom whose catastrophic collapse has plunged the world towards the worst recession since the 1930s. Tetsuya Ishikawa's story reveals how a young Oxford graduate finds himself in command of vast sums of other people's money; how a novice to the mysteries of hedge funds, subprime mortgages and CDOs can fix complex deals for billions of dollars in the exclusive bars, brothels and trading floors of London, New York, Frankfurt and Tokyo, and reap the benefits in a colossal annual bonus and an international luxury lifestyle. Ishikawa's book, which deftly explains the arcane financial instruments now grimly associated with the credit crunch, is both a powerful tale of lost innocence and an expose of the disturbing truth of the collective folly, frailty and greed at the heart of the banking crisis.

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