Other books that might interest you

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features:Audience Insight: Learn how to accurately identify and understand your target market.Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.Event Strategy: Discover practical advice for making a strong impression—and maximizing limited budgets—at trade shows and conferences.Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectivelyAuthored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

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  Ultimate Nuxtjs for Full-Stack...

  Lau Kok

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  Build slim SSR and SSG Nuxt applications with Composition API, remote Node.js applications, and PHP applications for projects that scale and require better maintenance.
  Book Description
  Unlock the true potential of Nuxt.js with this comprehensive guide. The book explores the intricacies of Nuxt.js, with a primary focus on addressing scalability challenges inherent in web applications. Readers will acquire the expertise to efficiently separate APIs and data management from Nuxt projects, thereby significantly enhancing maintainability. This journey is complemented by harnessing the potent Nitro Server Engine, enabling the seamless construction of full-stack web applications using Nuxt alone, ensuring a harmonious blend of efficiency and scalability.
  The book will help navigate the complexities of large-scale Nuxt projects, uncovering the integration of remote Node.js and PHP applications to streamline API and data management processes. Practical insights abound, offering a deep understanding of effective data handling and API management using prominent technologies such as MongoDB, MariaDB, RethinkDB, and GraphQL tailored specifically for Nuxt applications. By the end of the book you will create static site generation (SSG) Nuxt applications paired with WordPress to optimize production performance.
  Table of Contents
  1. Introducing Advanced Nuxt Web Development
  2. Creating Pages, Layouts, Composables, Plugins, Utilities, and Middleware
  3. Managing Assets and Adding UI Frameworks
  4. Fetching Data and Handling Errors
  5. Managing States and Stores
  6. Managing Data with Nitro Server Engine in Nuxt
  7. Managing Data with Node.js Apps for Nuxt
  8. Managing Database with PHP Apps for Nuxt
  9. Building GraphQL Layers with MongoDB, WordPress, and GraphQL Tools for Nuxt
  10. Creating SSG Sites with Nuxt and WordPress and Going Further     
  Index

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  ChatGPT For Writers

  Odile Dias

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  Have you ever felt blocked when trying to write something? Or maybe you have a thousand ideas, but you don`t know how to turn them into a book? If so, you have to experience ChatGPT! 
  This book presents the best strategies for writers to explore the full potential of ChatGPT. With chapters devoted to creative ideas, proofreading and editing, sources of inspiration, vocabulary enrichment, different writing styles, compelling characters, overcoming creative blocks and publishing works, this book is a complete guide for beginners or experienced writers. At the end, the author presents perspectives on the next evolution of ChatGPT.

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  Changing Your Perspective - The...

  Tom Borowski

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  How do psychoactive drugs actually work? 
  From Bud Lite and Ritalin to LSD and barbiturates, chemical substances alter our brains and behaviors in surprising ways. In 15 masterful lectures, this audio course takes you on a fascinating tour of the major categories of psychoactive drugs. 
  As you explore the neuroscience and psychology behind these drugs, you’ll discover their benefits and risks. Like most thoughtful persons, you know how prevalent psychoactive drugs such as alcohol, antidepressants, cannabis, and opioids are in our society. Now is your opportunity to become a more informed friend, parent, or patient. 
  Modern science has illuminated our understanding of the chemistry and physiology of the nervous system. An expert in psychopharmacology, Prof. Thomas Borowski helps you survey the surprising physiological, molecular, and behavioral/cognitive effects of common psychoactive drugs. What are their therapeutic effects, side effects, and long-term effects on the brain? 
  By the end of the series, you will have a strong foundation of knowledge about the way drugs react with the nervous system, the main categories of drugs used to treat neuropsychiatric disorders, and what these drugs have taught us about treating mental disorders. 
  Join Prof. Borowski and gain practical information about a hot topic in our culture. 
  This course is part of the Learn25 collection and includes a free PDF study guide.

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  Accelerated Learning - How You...

  John Gamberini

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  If you’re worried about your memory loss potentially leading to Alzheimer's or dementia, then this will be the most important message you ever read. Did you know memory loss can occur for up to 15 years before you notice any issues? But once the issues do appear it’s often too late because memory decline happens rapidly, often in a matter of months. In fact, the American Alzheimer’s Association estimates that one in nine Americans will suffer from Alzheimer’s in their lifetime. And then there’s dementia - which is set to increase 40 percent by 2025. Perhaps most worrying though is that many doctors completely underestimate the effects, often writing off signs of memory damage as “senior moments”. Genetics play a part, but according to a study at The University of Pittsburgh, up to 80 percent of our brain aging process is down to lifestyle. Now, the good news is you probably don’t have Alzheimer's. In fact, it’s likely there is nothing wrong with you. But if you’re over 40 and have experienced irritating memory lapses - there are ways to prevent and even reverse early stage memory loss. And they don’t involve expensive drugs or “new-age” treatments. And while other books only discuss adding coconut oil to your diet or doing sudoku daily - this simply isn’t enough. Your brain is made up of several areas, and each one of these needs to be healed. If this all sounds complicated - don’t worry, it’s merely a case of making a few small, consistent changes to your daily routine. In this book you will discover: The hidden signs your memory is fading What you should know before you take huge amounts of Vitamin E to improve your memory How to use cooking to prevent memory loss Why fish oil isn't the best memory supplement A simple formula you can use to determine whether you’re getting enough exercise to maintain mental health

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  Could California drought make...

  PBS NewsHour

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  As California's five-year drought continues, the community of East Porterville has become an epicenter for the state's water shortage. Of the 1,800 homes located in the town, nearly 500 have lost wells that provided water for bathing and washing food. Officials worry the predicament will take a toll on the health of the community’s 7,000 residents. NewsHour's Hari Sreenivasan reports.

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