Other books that might interest you

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  Decision Leadership - Empowering...

  Don A. Moore, Max H. Bazerman

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  A fresh, research-driven playbook for how successful leaders can maximize the potential of othersWhen we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader's mission to empower others. Applying decades of behavioral science research, Don A. Moore and Max H. Bazerman offer a passionate corrective to this view, casting today's organizations as decision factories in which effective leaders are decision architects, enabling those around them to make wise, ethical choices consistent with their own interests and the organization's highest values. As a result, a leader's impact grows because it ripples out instead of relying on one individual to play the part of heroic figure. Filled with real-life stories and examples of the structures, incentives, and systems that successful leaders have used, this playbook equips each of us to facilitate wise decisions.

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  Sell On The Phone - Proven...

  Gordon Lioy

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  If you want to grow your consulting business, this book is for you. 
  Providing services is a great way to create a huge, steady income. But starting from zero can be very hard. Building a huge audience and a portfolio of high-paying clients requires you to know proven, extremely powerful, marketing techniques. And you can learn those techniques only by another consultant who did the same job before you. 
  We’ll cover step-by-step methods to market your skills on the phone, by a direct phone call to your client, with the help of several sales scripts that will automate your conversation and bring them to closing.

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  The Hands-Off Manager - How to...

  Steve Chandler, Duane Black

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  “A liberating read that will cause you to act in your own best interests and the best interests of everyone working within your sphere of influence.” —John Hoover, New York Times–bestselling author of How to Work for an Idiot 
   
  The number one reason cited in exit interviews for an employee quitting is “my manager.” This can be for multiple reasons—including one that many managers and executives aren’t even aware of: Today’s employees simply don’t respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ideas. Leaders and managers who try to micromanage them will inevitably confront widespread disgruntlement, absenteeism, and turnover . . . and increase their own and their employees’ stress levels. 
   
  The Hands-Off Manager offers a new vision for all managers. With stories, examples, and activities for the reader to practice, this book shows any manager—new or seasoned—how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee’s strength is honored and honed in a climate of partnership and mutual goal-setting—a powerful ingredient for organizational growth and success.

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  LEAN - 7 Books - Lean Startup...

  Harry Altman

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  LEAN: THE BIBLE: 7 Books - Lean Startup, Lean Analytics, Lean Enterprise, Lean Six Sigma, Kanban, Scrum, Agile Project ManagementLean Startup 
  Lean Startup provides a scientific approach to creating and managing startups and gets the desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration.Lean Analytics 
  Lean Analytics opens up the world of collecting and analyzing data to new entrepreneurs, by showing them how to use data as a powerful tool without getting consumed from it to build, launch and grow their startup faster while focusing on the right metrics.Lean Enterprise 
  The core idea of Lean Enterprise is to maximize customer value while minimizing waste and resources. A lean organization understands customer value and focuses its key processes to continuously increase it.Six Sigma 
  Lean Six Sigma is a method that provides organizations tools to improve the capability of their business processes. This increase in performance and decrease in process variation lead to defect reduction and improvement in profits, employee morale, and quality of products or services.Kanban 
  Kanban is a visual tool that helps in the management of projects by visualizing workflow, limiting work in process, and creating and improving the flow. This book introduced principles that help people to eliminate waste, amplify learning, and deliver as fast as possible.Scrum 
  Scrum is a framework for developing and sustaining complex products of the highest possible value .Agile Project Management 
  Agile PM empower project managers to adapt to and manage effectively a new kind of innovative product development.

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  Managing Brand Equity -...

  David A. Aaker

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  The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.  In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

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  Gold Medal Strategies - Business...

  Jim Craig, Don Yaeger

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  It's been  called the greatest upset of all time.  It's been called the  most memorable Olympic moment ever.  It's even been called the  "Miracle on Ice"the best moment in the history of American  sports.  No matter which superlative is used, no one can deny  that the U.S. men's hockey team defeat of the Soviet Union in the  medal round of the Lake Placid Olympic Games was a defining moment  for an American public that saw the game as symbolic of the Cold  War struggle between the two super-powers.   The U.S.  team's goalie was a Boston University student named Jim Craig,  today a keynote speaker to business audiences around the U.S. on  the team and leadership lessons from that famous team.  His  book explains what he says in his keynote speech, about teams,  leadership, motivation, and other key management topics.  It  dissects and analyzes the elements of a successful team, how to  assemble one, and what philosophies will keep the team's shared  goal a reality.  It outlines the necessary skills and details  the specific techniques you need to maximize your business  readiness, competitive cooperation, strategies, and attack. Key  principles include:  "Great Teams Have a Real  or Invented Enemy"  "Great Teams Are the  Product of Meticulous Recruiting"  and other insights that will  help any business perform at an Olympic  level.

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