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Best There Ever Was - Dan Patch and the Dawn of the American Century - cover

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Best There Ever Was - Dan Patch and the Dawn of the American Century

Sharon B. Smith

Publisher: Skyhorse Publishing

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Summary

His winning percentage was well above Jordan’s shooting average
or Woods’s domination of golf tournaments. And he sold
products and drew spectators like no one had ever done. He was
hands-down the most famous athlete in America’s most popular
spectator sport, and exactly one hundred years ago you would have
been hard pressed to find anybody in the country who didn’t know
his name. He was Dan Patch, and he was a racehorse.  
At the turn of the last century, harness racing drew larger crowds
and offered bigger paychecks than any other sport. Its stars were
household names, and Dan Patch was both the most celebrated
and the richest. As successful as he was on the track, Dan Patch
was also America’s first “marketing machine”: the horse who could
sell cigars, washing machines, stoves, automobiles, and animal feed,
just by the presence of his name and photograph. The Best There
Ever Was examines the evolution of sports marketing through the
lives of Dan Patch and the three men who owned him: an Indiana
breeder, Dan Messner; M. E. Sturgis, who sold the horse for
$20,000 (a fortune in those days) and spent the rest of his life trying
to buy him back; and Marion W. Savage of Minneapolis, whose
entrepreneurial skills presaged today’s sports marketing geniuses. 
Any athlete who can draw a 90,000-person crowd, offer up world
records, and then sell a coal stove with his name on it may well
be the best by anybody’s standards. A fun and fascinating read for
sports lovers.
Available since: 06/20/2012.

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