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Brand Story that Works - Creating Branded Stories in the Era of Social Content - cover

Brand Story that Works - Creating Branded Stories in the Era of Social Content

Seung-Chul Yoo

Publisher: Amelia Bella Publishing

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Summary

Content platforms have started to change dramatically, and channels diversified remarkably. But no matter how creative the majority of the brand content advertising is, it doesn\'t have a deeper meaning than triggering the attention and interest of the target consumer. This book adeptly addresses today’s marketing communication challenges and opportunities in the era of social media. In order to build a strong brand, the company needs to establish a deeper connection with the consumers through story value. This simple, enjoyable, and brief book is full of how-to better position, market, and sells the products and services that you market via effective branded stories.

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