Other books that might interest you

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  Video Persuasion: The Ultimate...

  Joanie Barrett

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  Video Persuasion: The Ultimate Guide on How to Use Videos to Reach a Massive Audience, Learn the Secrets of Using YouTube, Snapchat and Other Video Platforms in Reaching a Wider AudienceVideos have long been a marketing staple for years with the bulk of advertisements being shown in televisions. But a different kind of video marketing has emerged largely with the use of different social media platforms. Social media platforms such as YouTube, Instagram, Facebook are able to reach a far wider audience and many companies have recognized their potential so they target most of their marketing strategies using them.This audiobook will teach you everything you need to know about how to use different video content to reach a wider audience. You will learn about the benefits of video marketing and how to use social media effectively for video marketing. You will also discover the various types of video content you can benefit from. This audiobook will discuss the following topics:- Why is Sharing Video Content So Popular- Social Media and Video Marketing- Get Younger Customers By Using Snapchat- Why You Shouldn’t Ignore Instagram- Using Video for Describing and Reviewing Your Products- Why Your Business Needs a YouTube Channel- Encouraging Video SharingIf you’re not yet using video content for your marketing strategy, you should definitely change things starting now because even the smallest of businesses are benefiting from it now. To learn more, scroll up and click “add to cart” now.

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  The Purple Pig Wears Red...

  Delby P. Bragais AICI CIM

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  Purple is the color of personal power and purpose. Red ignites passion and boldness. 
  The Purple Pig wears Red Lipstick is a business metaphor for reinvention using the power of personal branding to help you get ahead in today's fast-paced, competitive business world. 
  In this book you will learn the 8 Steps to a Personal Brand Makeover to guide you through your reinvention to be the best version of yourself for success in business and beyond. 
  Whether you are moving from campus to corporate, aiming for promotion, changing careers, returning to work or starting a business, the ability to positively impact and influence others through personal branding will give you an edge. This book includes:The 8 Advantages of a Personal Brand MakeoverDesigning your Image for Impact & Influence10 Tips to Dress your Personal Brand for SuccessPositioning and Brand Alignment8 Ways to Develop your Charisma8 Ways to Promote your Personal BrandThe Secret of Moving from Success to Significance

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  Simply Effective - How to Cut...

  Ron Ashkenas

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  The level of complexity in most organizations today is staggering—and it's only getting worse. There are so many choices to be made, people to involve, processes to manage, and facts to analyze, it's impossible to get things done. And in today's hypercompetitive world, that can be fatal.Yet complexity doesn't happen on its own. Managers unwittingly create it, often through well-intended decisions. In Simply Effective, Ron Ashkenas provides a playbook for regaining control, focused on the four major causes of complexity: constant changes in organizational structures, proliferation of products and services, evolution of business processes, and time-wasting managerial behaviors.The author provides a diagnostic for identifying how these causes of complexity are affecting your organization—and presents practical tactics for combating each one.Ashkenas also explains how to craft a strategy that will make simplification an ongoing driver of your company's success—no matter where you work in your organization. Abundant examples from companies like ConAgra Foods, GE, Cisco, Zurich Financial Services, and Johnson & Johnson illuminate his points.

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  Helping People Change - Coaching...

  Richard Boyatzis, Melvin Smith,...

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  You're trying to help - but is it working?
   
  Helping others is a good thing. Often, as a leader, manager, doctor, teacher, or coach, it's central to your job. But even the most well-intentioned efforts to help others can be undermined by a simple truth: We almost always focus on trying to "fix" people, correcting problems or filling the gaps between where they are and where we think they should be. Unfortunately, this doesn't work well, if at all, to inspire sustained learning or positive change.
   
  There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held. This is what great coaches do - they know that people draw energy from their visions and dreams, and that same energy sustains their efforts to change, even through difficult times. In contrast, problem-centered approaches trigger physiological responses that make a person defensive and less open to new ideas.

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  Who plans wins -...

  Guenther Pichler

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  Consolidation of practical knowledge around the topics strategy development and enterprise control. Approaches to prepare, analyze and use valuable information profitably. Promoting flexibility to develop new business models. To use the goal of the methodology of the holistic enterprise management & control for oneself and its enterprise.
  
  Everyone talks about resource shortages. How do we get the best people and how can we keep them in the company?

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  Economics of Scale

  Introbooks Team

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  The beginning of this economic concept, economies of the scale, can be dated back to Adam Smith who was a Scottish pioneer of political economy and an important key figure during the Scottish Enlightenment Era who first mentioned this concept in his book “Wealth of Nations” in 1776 and was based on the idea of obtaining greater production return profits through the use of division of labour.  
  The economies of the scale rely over the fixed cost that are uniform and do not vary with any of the alterations in output processes or variable costs which may undergo changes due to change in the amount of output. Other sources of the economies of scale are Production, Managerial, Technological, Financial, and Marketing.  
  The economies of scale tend to have a significant effect on the production costs of the material. The economies of scale reduce the per unit fixed cost of the product and with increased production the fixed cost of the product expands over the entire output at a greater rate than before. The economies of scale are also responsible for bringing down the per unit cost value of the product. This occurs due to the expansion of production scale which as a result improves the efficiency of the production processes.  
  The economies of scale are cost-advantageous and the working of business takes place through exploitation of expanding scale of production. There are broadly two main types of economies of scale- Internal and External economies of scale which are further subdivided into various types. 

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