Other books that might interest you

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  The Unbreakable Laws of...

  Brian Tracy

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  Self-esteem and self-confidence play a major role in any quest for a happier, more fulfilling life. In this content-filled, live-recorded, training session, self-esteem expert Brian Tracy brings you dozens of important ideas for taking your self-esteem and self-confidence to the next level. 
   Of all the keys to success, self-confidence and self-esteem are the two critical factors that impact all areas of life. They determine how much money you will earn, how happy you will be, the quality of your relationships, your ability to attract the things you want, and more. Your self-confidence and self-esteem are everything!  
  The challenge is that most of us were programmed with messages that lower our self-confidence from a very young age, and this old programming interferes with our ability to conquer our most coveted dreams and goals. In this powerful seminar, you’ll learn all of the most critical laws for reprogramming your mind and boosting your self-esteem, self-confidence, and self-concept to a whole new level.

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  Real-Time Leadership - Find Your...

  David Noble, Carol Kauffman

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  The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will face. Whether you're making a split-second decision when your business is knocked sideways or you're finding the best strategy to navigate business-critical long-term circumstances, how can you be in peak form in those most crucial moments?Leadership coaching legends David Noble and Carol Kauffman show you how with their innovative new framework—MOVE—which equips you with the tactics you need to slow down high-stakes situations before they speed you up. You'll learn to master the moment, generate response options, and quickly evaluate those options before acting. As you get better and better at using the framework, you'll find you can recognize these moments as they arrive, like a great athlete who can read the field as a play unfolds or a great conductor who anticipates what's needed to deliver a great performance.Noble and Kauffman bring decades of experience coaching thousands of leaders, along with a deep base of research, to show why their unique two-on-one coaching method works and how it's done. Real-Time Leadership is a compelling and demystifying look at how the MOVE framework delivered positive results for them—and how it can for you, too.

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  Pow! Right Between the Eyes -...

  Andy Nulman

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  Pow! Radical new methods for reaching jaded, cynical  consumers   Put simply, when it comes to your business, your new idea, even  yourself, this book can be the difference between a Who  cares? and a Holy cow!  Business, both big and small, is in desperate need of new ways  to inspire bored and cynical consumers who have grown weary of the  same old song and dance. In todays information economy, it  doesnt matter how many people you reach, but how much  attention they pay. And the best way to get attention is with the  powerful, but largely misunderstood, element of surprise.  Pow! Enter Andy Nulman with the art of surprise marketing. An  explosive new outlook, surprise marketing solidifies the bond  between you and your customers like nothing else, and keeps them  coming back for more by providing a continuous flow of what they  never expected. Pow! Right Between the Eyes reveals the  secrets, theories, and tactics of surprise marketing, and wields  outrageous real-world examples (and even more outrageous tools like  The Lubricant to Yes and Euphoric  Shock) to help expand the boundaries of the extreme and  create a bigger bang for bigger profits.  On his quest to unlock the secret of why some things knock your  socks off and others put you to sleep, Nulman shares insights from  director Alfred Hitchcock, designer Philippe Starck, playwright  David Mamet, Family Guy creator Seth McFarlane, Harvard  psychologists, songwriters, bloggers, and even the inventor of  Pirate Booty snack chips. And he shows how todays smartest  companies are winning big with surprises stories like:   How Oprahs shocking announcement that  Everybody gets a car! sent her Web site traffic up  800% and helped the Pontiac G6 outsell its competitors by 20%   How Target earns $7 billion a year in free publicity  with stunts like a floating temporary store in New Yorks  Hudson River or putting on a vertical fashion show where acrobat  models walked down the side of Rockefeller Center   How Bear Naked Granola reversed the trick-or-treat  tradition by sending costumed street teams door-to-door to give  away granola samples on Halloween  Andy Nulman is a wildly-successful businessman and even wilder  public speaker who first learned the power of surprise working with  Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as  the cofounder and CEO of the Just For Laughs Festival, the  worlds largest comedy event. His book shares hilarious and  effective surprise promotions that he himself dreamed up for the  event and in his current position as cofounder, President, and CMO  of Airborne Mobile, which brings brands like Maxim,  Family Guy, and the NFL to the mobile media world.  Dont forget to read the books two forewords by the  legendary John Cleese and CBS Late Late Show host Craig  Ferguson. Surprising choices for a business book?   Wellwhat did you expect?

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  What Product Managers Need to...

  Dr. Jim Anderson

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  As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies. It turns out that this is no easy task. Identifying what a customer really wants and then turning that into a feature that can be delivered to a customer is hard work. The key to being successful is to understand exactly what goes into world-class product development. 
  
   
  What You'll Find Inside: 
  
  HOW CAN PRODUCT MANAGERS PICK THE RIGHT TECHNOLOGY FOR OUR PRODUCTS? 
  HOW YAHOO PRODUCT MANAGERS ARE KICKING GOOGLE’S BUTT
  FAST PRODUCT MANAGEMENT LESSONS FROM A PORSCHE 911
  WHAT EVERY PRODUCT MANAGER NEEDS TO KNOW ABOUT THE HADOOP DATABASE SOLUTION
  
  
   
  Every product uses some form of technology no matter if the technology is embedded in the product or if it is used to create the product. Product managers play a key role in selecting the correct technologies to use.  Any product requires the company to make an investment in it. One aspect of this investment that is important to a product manager is the cost of capital. That money will be spent creating a product team. As product managers we need to realize that we'll have team members of different ages and we need to know how best to manage them all. 
   
  As we look around different industries, we look for examples that we can follow when developing products. The competition between Yahoo and Google in the area of financial reporting provides us with some good examples of what to do and what not to do.  Because creating a new product is such a risky undertaking, we need to look for ways to hedge our bets. One thing that can reduce our risk is to copy something that someone else has already done. We need to keep in mind the amount of risk that will be involved. 
   
  Innovation is the key to creating new products that your customers will want. Examples from companies like Porsche can provide us with suggestions on how to go about doing this. The plan that we create to deliver a new product is just that – a plan. We need to make sure that we take action despite what the plan says in order to make sure that our product is delivered on time. New technologies, such as the Hadoop database, may play a key role in our ability to accomplish this. 
   
  For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: www.TheAccidentalPM.com

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  Social Media Marketing...

  Rory Ames-Hyatt

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  Is social media marketing turning into a time suck? Want to learn how to build your brand in half the time?  
  It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once.  
  On the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business - because managing all those comments, messages and emails has begun to overload your inbox.  
  If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you.  
  You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way.  
  In fact, social media marketing needn’t take much more than an hour of your day. And what's more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot! 

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  Running Toward Your Next Job

  Jennifer Sedlock

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  Do you have a clear vision and written plans for your job hunt and career path? If not, it’s time to clarify and expand your vision, create and organize your plan, and prioritize and implement your actions. Vision, Plan, Action: These three steps will land you in the right position for what you want to be, do and have. With your personality and purpose in mind; think big, think far, and think now. 
   Where do you want to be in 10 years? Let’s get started…

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