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  The Revenue Acceleration Rules -...

  Shashi Upadhyay, Kent McCormick

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  Turn data into revenue in the B2B marketing sphere.The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this audiobook explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this audiobook provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.Supercharge your demand waterfall.Align marketing and sales.Learn best practices from industry experts.Grow revenue with account-based marketing.

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  Introduction to Agile Modeling

  Kevin Aguanno

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  During requirements gathering and solution design, one of the most common techniques used to create a shared vision is modeling. Over the years, many tools and techniques have emerged for modeling in different fields that take in to account the various complexities of the solutions involved; however, one drawback that most share in common is the need to understand a modeling language (or notation technique) to create or even read and understand the models.The agile management movement has turned its attention to modeling in an effort to streamline the process and to more efficiently deliver needed stakeholder value during the modeling process.  The result is a practice called agile modeling that focuses on creating models tailored to the specific information needs of their consumers, using language and techniques shared by both creator and consumer, and employing collaborative modeling strategies.In this short recording of a teleseminar, learn the underlying principles of agile modeling, some practical techniques that are used, and how you can get started today.

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  What Cannot Be Undone - True...

  Walter M. Robinson

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  In his award-winning debut essay collection, What Cannot Be Undone, Walter M. Robinson shares surprising stories of illness and medicine that do not sacrifice hard truth for easy dramatics. These true stories are filled with details of difficult days and nights in the world of high-tech medical care, and they show the ongoing struggle in making critical decisions with no good answer. This collection presents the raw moments where his expertise in medical ethics and pediatrics are put to the test. He is neither saint, nor hero, nor wizard. Robinson admits that on his best days he was merely ordinary. Yet in writing down the authentic stories of his patients, Robinson discovers what led him to the practice of medicine—and how his idealism was no match for the realities he faced in modern health care.

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  Under Surveillance - Being...

  Randolph Lewis

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  “An engaging, alarming, and enlightening book, one that is certain to be among the most important books on surveillance in the twenty-first century.” —Siva Vaidhyanathan, author of Antisocial Media   Never before has so much been known about so many. CCTV cameras, TSA scanners, NSA databases, big data marketers, predator drones, “stop and frisk” tactics, Facebook algorithms, hidden spyware, and even old-fashioned nosy neighbors—surveillance has become so ubiquitous that we take its presence for granted. While many types of surveillance are pitched as ways to make us safer, almost no one has examined the unintended consequences of living under constant scrutiny and how it changes the way we think and feel about the world. In Under Surveillance, Randolph Lewis offers a highly original look at the emotional, ethical, and aesthetic challenges of living with surveillance in America since 9/11.   Taking a broad and humanistic approach, Lewis explores the growth of surveillance in surprising places, such as childhood and nature. He traces the rise of businesses designed to provide surveillance and security, including those that cater to the Bible Belt’s houses of worship. And he peers into the dark side of playful surveillance, such as eBay’s online guide to “Fun with Surveillance Gadgets.” A worried but ultimately genial guide to this landscape, Lewis helps us see the hidden costs of living in a “control society” in which surveillance is deemed essential to governance and business alike. Written accessibly for a general audience, Under Surveillance prompts us to think deeply about what Lewis calls “the soft tissue damage” inflicted by the culture of surveillance.  “A sprightly tour down some of the surveillance society’s most claustrophobic corridors.” —Cory Doctorow, New York Times–bestselling author

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  How To: GPT-4 for Financial...

  Ben Jakobsen

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  Discover the ultimate guide to starting a lucrative online business or side hustle using the groundbreaking power of GPT-4 and its innovative plugins. If you've ever dreamed of making money online, this book is for you! 
  How To: GPT-4 for Financial Freedom is tailored specifically for aspiring entrepreneurs and side hustlers eager to carve out their own path to success in the digital world. This comprehensive guide dives deep into the potential of GPT-4 and its game-changing plugins, unlocking the secrets to easily building a thriving online venture. 
  In this book, you'll learn how GPT-4 and its plugins can revolutionize how you approach online businesses, dramatically reducing the effort needed to succeed. With this knowledge, you'll be equipped to disrupt a wide array of existing industries and create your own profitable niche. 
  Get ready to:Start your online business or side hustle with confidence and easeHarness the power of GPT-4 plugins to streamline your operations and boost profitabilityDisrupt existing business models and reshape the digital landscape 
  Don't miss this opportunity to transform your online aspirations into reality. Start your journey to financial freedom and entrepreneurial success with How To: GPT-4 for Financial Freedom today!

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  About Time - A History of...

  David Rooney

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  For thousands of years, people of all cultures have made and used clocks: city sundials in ancient Rome, medieval water clocks in imperial China, hourglasses fomenting revolution in the Middle Ages, the Stock Exchange clock of Amsterdam in 1611, Enlightenment observatories in India, high-precision clocks circling the Earth on a fleet of GPS satellites that have been launched since 1978. Clocks have helped us navigate the world and build empires, and have even taken us to the brink of destruction. Elites have used them to wield power, make money, govern citizens, and control lives—and sometimes the people have used them to fight back.Through the stories of twelve clocks, About Time brings pivotal moments from the past vividly to life. Historian and lifelong clock enthusiast David Rooney takes us from the unveiling of al-Jazari’s castle clock in 1206, in present-day Turkey; to the Cape of Good Hope observatory at the southern tip of Africa, where nineteenth century British government astronomers moved the gears of empire with a time ball and a gun; to the burial of a plutonium clock now sealed beneath a public park in Osaka, where it will keep time for 5,000 years. Rooney shows, through these artifacts, how time has been imagined, politicized, and weaponized over the centuries—and how it might bring peace. Ultimately, he writes, “the technical history of horology is only the start of the story. … A history of clocks is a history of civilization.”

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