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Giants of Enterprise - Seven Business Innovators and the Empires They Built - cover

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Giants of Enterprise - Seven Business Innovators and the Empires They Built

Richard S. Tedlow

Publisher: HarperCollins e-books

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Summary

Seven business innovators and the empires they built. 
 The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.  
 With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:  
 . George Eastman and his invention of the Kodak camera; 
 . Thomas Watson of IBM; 
 . Henry Ford and his automobile; 
 . Charles Revson and his use of television advertising to drive massive sales for Revlon; 
 . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; 
 . Andrew Carnegie and his steel empire; 
 . Sam Walton and his unprecedented retail machine, Wal-Mart.
Available since: 10/13/2010.

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