How streaming services and internet distribution have transformed global television culture.Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service.Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
“Vivid case studies . . . Adler’s frustration with wrongheaded economic thinking is as entertaining as it is thought provoking.” —Publishers Weekly Why do so many contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere “inefficient”? Why do they feel that corporate executives deserve no less than their multimillion-dollar “compensation” packages and workers no more than their meager wages? Here is a lively and accessible debunking of the two elements that make economics the “science” of the rich: the definition of what is efficient and the theory of how wages are determined. The first is used to justify the cruelest policies, the second grand larceny. Filled with lively examples—from food riots in Indonesia to eminent domain in Connecticut and everyone from Adam Smith to Jeremy Bentham to Larry Summers—Economics for the Rest of Us shows how today’s dominant economic theories evolved, how they explicitly favor the rich over the poor, and why they’re not the only or best options. Written for anyone with an interest in understanding contemporary economic thinking—and why it is dead wrong—Economics for the Rest of Us offers a foundation for a fundamentally more just economic system. “Brilliant.” —David Cay Johnston, Pulitzer Prize–winning and New York Times–bestselling author of It’s Even Worse Than You Think
2012 gold medal winner in the self-help category of the prestigious Ippy Awards This book offers effective strategies to help erase poverty. It advocates self-reliance, policy reform, and cultural awareness. Accountability is required from all: the middle class, the trust fund babies, and the underprivileged who see themselves as perpetual victims and have fallen into the entitlement trap. True blue prints are offered to rescue people from an economical slump and help them improve their lives, and re-obtain a sense of self-worth.
NewsHour correspondent Spencer Michels takes a look at the way digital maps have evolved online as multiple companies each try their own spin on letting users explore the world through computers, tablets, and even phones.
Learn the 25 keys to the art of the budget in terms of forecasting costs, revenues and profits for short-term and long-term projections.Forecasting Budgets is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
Joe Mechlinski is a man with a mission: to help businesses grow regardless of their size, industry, economy, and despite the government. Growing up in inner-city Baltimore, Joe learned first-hand what it’s like to be undervalued and underserved. After graduating from one the worst high schools in Baltimore, Joe attended one of the best colleges in the country, became an entrepreneur and learned one of the most critical steps to growth: people are your most important asset. He now runs an award-wining management consulting firm. For more than ten years he has been sharing this and the other critical strategies for growing regardless with hundreds of companies nationwide. Grow Regardless presents the philosophy behind each step, explains how to implement, and provides exercises to help leaders get started. Grow Regardless also features in-depth interviews with successful CEOs talking candidly about their experiences and successes with this method.
Is your business lacking a customer base? Have you been trying to compete in the market with other sellers who somehow seem to have more demand than you? In this world of cutthroat competition, you can’t afford to fall behind — and this book is going to help you realize how even you can influence people to buy your products.Have you been looking for something simple to popularize your brand and business? Well, social media is the answer – it’s cheap and can reach millions of people across the globe. The best part is, you can interact with them, too, and gain valuable customer feedback to improve your business and provide a more holistic experience for your customers.Are you someone who just can’t seem to understand how to make your brand popular on social media? Guess what? Social media is all about influencing people, and it has never been easier. It doesn’t matter if you have never used on Instagram or Facebook – this book is what you have been looking for to guide you through everything that confounds you about the world of social media.It will help you understand the basics of social media marketing, what it is and how it works. You will finally be able to see with clarity how all these people are able to make their business work, just through the influencing power of social media. The aim of this book is to not only help you gain a principle knowledge of social media, but to make sure that you see how it’s just a system that you can influence to get yourself on top.
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