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Summary

Richness or reach?  For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information. 
The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain.  So where's your competitive advantage?A HighBridge Audio production.

Duration: about 2 hours (02:25:47)
Publishing date: 2007-04-15; Abridged; Copyright Year: 2007. Copyright Statment: —

• University Textbooks & Dictionaries
• Business & Economics