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An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage. In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. Praise for Brand Seduction “Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters.” —Seth Godin, author of All Marketers Are Liars “Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized.” —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence “With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.” —Nir Eyal, author of HookedShow book
How do you lead virtual teams to high performance? Globalisation is here to stay - yet no one is really prepared. Many teams tasked with managing globalisation are clearly out of their depth. This is primarily because these teams work virtually and internationally over great distances. The team members no longer sit face to face in their offices, instead they communicate across countries and continents via modern communication media. Leading a conventional team to top performance is difficult enough, not least because of the inevitable group dynamic involved. When the context becomes virtual, this all too often leads to management failure. This book describes the art of leading virtual teams in an entertaining style including practical tips, helpful suggestions, and numerous illustrative examples that span many industries and countries along the four core challenges of virtual team leadership today. Gary Thomas is a trainer, consultant and managing director at assist International Human Resources, an internationally operating HR organisation based in Germany. As many of his clients are international organisations and corporations, he has been assisting intercultural and virtual teams and leaders for over 20 years to develop their full potential.Show book
The first definitive oral history of the ever popular L.A. Lakers The L.A. Lakers have long been one of the NBA's most exciting teams. In The Show, critically acclaimed sportswriter Roland Lazenby brings the story of this charismatic team to life in an unprecedented oral history, featuring such legendary players as Wilt Chamberlain, Jerry West, Kareem Abdul- Jabbar, and Magic Johnson, along with current stars like Shaquille O'Neal and Kobe Bryant. Through in-depth interviews with players, coaches, and many other key figures, Lazenby follows the Lakers from their birthplace in 1946 Minneapolis to their eventual successes and failures in Los Angeles, using his flair for storytelling and eye for detail to show you exactly why the 14-time NBA champion Lakers are a celebrated favorite for sports fans all over America.Show book
DISCLAIMER: THIS IS NOT THE OFFICIAL BOOK. This is a summary, and it does not accompany the official 'Same as Ever' by Morgan Housel challenges the typical approach to investment planning, which relies on speculation about the future. Instead, the book encourages readers to identify the enduring constants in life. Housel offers a master class in managing risk, seizing opportunities, and living a fulfilling life. Through engaging stories and examples, he teaches how to leverage our understanding of what never changes to gain insights into the future. Rather than squinting at an uncertain future, Housel suggests looking back, broadening our perspective, and focusing on timeless truths. By doing so, readers can better anticipate significant developments and achieve not just financial success but also a meaningful and well-lived life.Show book
Some elements of negotiating are often neglected when people discuss the art of such an important event. Negotiation skills involve many different aspects, such as reading the other person’s intentions and boundaries, mediation skills, decision-making, preparation, clarifying information to communicate better, etc. These topics will all be touched on in this essential guide. You will learn to become more familiar with the many practices of negotiation, as well as avoid typical mistakes that have caused too many novices to miss out on what they could have gotten out of a deal. You won’t make the same mistakes. You will be educated and well-prepared after reading or listening to this book.Show book
It was a German soldier’s chance decision to reach for a cigarette and absently wave a car through a checkpoint outside Marseille in 1940 that allowed Felix Rohatyn and his Jewish family to escape from Nazi-occupied France. In the States, a chance summer job led him to the small, private investment bank of Lazard Frères, where he came under the tutelage of legendary financier André Meyer. The summer job turned into an extraordinary fifty-year career. Hailed as "the preeminent investment banker of his generation," Rohatyn was a creator of the merger-and-acquisition business that revolutionized investment banking and transformed the worlds of finance and entertainment. In this very personal account, Rohatyn takes us behind the headlines to offer readers a telling look at some of the era’s most renowned figures in the worlds of finance, entertainment, and politics. We are alongside Rohatyn as he meets Steve Ross in the back of the funeral parlor Ross is managing as they strategize to take control of Warner Brothers, and in André Meyer’s art-filled apartment as they negotiate with Frank Sinatra. We are with Rohatyn as he assists Harold Geneen of ITT weather a series of congressional investigations, and as he stays one step ahead of the canny Michael Ovitz as Matsushita attempts to win control of Lew Wasserman’s Universal Pictures. We also watch Rohatyn defending shareholders’ interests as the RJR-Nabisco buyout becomes a cautionary tale of executive greed. We have a front-row seat as Rohatyn and Governor Hugh Carey forge a desperation plan to save New York City from bankruptcy. And we accompany Rohatyn when he returns to Paris as the U.S. ambassador to the country he barely escaped alive as a young boy. Full of headline-making revelations, insider stories, keen personal observations, and relevant financial wisdoms, Dealings is the page-turning story of a life well lived.Show book
