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How do you come up with the right digital marketing strategy for your business? How to go about creating the right kind of content with digital storytelling? How does a business go from being virtually unknown into a household name? Digital Marketing is the guide you need! We will teach you how to establish your digital marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful digital marketing. YOU’LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven’t already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you’re getting the most bang for your buck.And much more! To help you on this journey of achieving the goal of becoming a digital marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be a successful strategic marketing plan. Let’s get started!Show book
Persuasion. Don’t you wish sometimes you were better at it? You’re not alone. Persuading others is hard for some people, since it can oftentimes be quite a struggle. But, there are ways to influence people, and different means that’ll help others. In this, you’ll learn valuable techniques, and how to persuade anyone. From job interviews to even getting people interested in your product, having people interested in you is essential. We’ll tell you how you can persuade anyone right away, and how to do it successfully. There are certain values and secrets to learn when getting people to do what you want, and you should always make sure that you follow these to get the best result from this.Show book
A collapsing pound, spiralling oil prices, near-rationing of electricity... over the past half-century, Britain's economy has lurched from one crisis to another, though it somehow always survives or at least it has done until now. Veteran financial journalist William Keegan has seen it all, from the 1967 devaluation to the three-day week, from Black Wednesday to the global financial crash of 2007-08. In a career that has seen him hop from Fleet Street to the Old Lady of Threadneedle Street and back again, he has nurtured connections with Chancellors of the Exchequer, Governors of the Bank of England, influential economists and Fleet Street legends. Now, in this lively and wide-ranging account, he takes us on a tumultuous journey through the past fifty years of our economic history and looks ahead to explain why Brexit poses the biggest existential threat the British economy has yet faced. Peppered with anecdotes and memories from the author's illustrious career,Nine Crises offers a fresh insight into Britain's past, present and future for economic expert and novice alike.Show book
Are you a massage therapist running your own business? You got into massage because you want to help others. And you are great at what you do! So you want it to be successful. You want to help even more clients. And you want to be able to look back and say – YES! I did that! But when it comes to the business side of things … let’s just say maybe “it’s not a strength”. You’ve posted on social media, you have tried discounting and a letterbox drop, but nothing is working and you’re not sure where to go next. You’re stressed out because there’s so much to do, yet it seems like your hard work isn’t creating the lifestyle you expected. You find the passion fading as the bank account drops… all you want is consistency and to be able to create a long-term career doing what you love. The good news is we have been there before, with over 29 years of combined experience in massage and business. We made a lot of mistakes on our journey to success, and along the way we learned what works and what doesn’t. And now we’re sharing the secrets with you! Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive. We show you exactly what steps to take to create an outstanding business and help you build your tribe, attract your ideal clients, take care of yourself and create the income you need… so you can turn your passion into a rocking business!Show book
As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why:The Internet can be a business or a medium for your brand, but not both.Interactivity is the single most important ingredient of any Internet site.The kiss of death for an Internet brand is a common name.Being second in a category is tantamount to being nowhere.You have to be fast. You have to be first. You have to be focused.Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to:Build a brand that will dominate a category over an extended period of time.Find a proper name (instead of a common one) for your Website.Take your brand into the global marketplace.Avoid the biggest mistake in Internet branding: the belief that you can do everything.Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.Show book
Paul Dolan is a fourth-generation winemaker, former president of the well-known Fetzer Vineyards, and instrumental in introducing American wine lovers to the diverse varieties of wines that now enjoy broad popularity. He launched the organic wine industry in California and around the world. The simple techniques he discovered have opened the door to greater communication with and respect for employees, and created a context that allows exploration and discovery to thrive.Show book
