This work offers a summary of the book "BLOCKBUSTERS: The Five Keys to Developing Great New Products" by Gary Lynn and Richard Reilly.
Gary Lynn and Richard Reilly are both professors at the Stevens Institute of Technology. Lynn specializes in product design and new product launches. Reilly is a recognized authority on individual and team assessments.
In Blockbusters, they argue that "great companies succeed and endure because they continually produce great products. (…) To produce real value, companies must develop and launch great, blockbuster products".
A 10year research program found five best practices for developing great new products.
"We believe that if your team excels at these five practices, its probability of failure is virtually zero. That's our promise, and it's a promise that we have demonstrated statistically. (…) It is about creating a blockbuster new product that knocks your competitor out of the box, sets a new standard for your industry, and possibly creates a new product category. The five essential practices can help you launch one – not a family of them, just one – blockbuster product per division."
If you wish to learn how to develop blockbuster products, Blockbusters is the book you need.
Most people assume expertise comes from natural talents or many years of experience. Although we know that elite salespeople achieve the highest levels of performance, few understand how and why. Expert Selling: A Blueprint to Accelerate Sales Excellence culls the thinking of expert performers to answer two elusive questions and to help YOU become the best salesperson you can be: What specific knowledge and skills are most important for top performance? How can these skills be acquired faster without giving up valuable selling time?
Make those big sales numbers all day, every day with the help of this fast, easy-to-use guide by a man who knows how to close. In Savage Sales Secrets, master salesperson and coach Steve Savage teaches you how to get high productivity without high pressure, and how to soft sell with a soft approach, soft presentation and soft close. He also shows you how to build a great sales force by drawing out the “inner fury” in each person. Each lesson is fully explained and detailed step by step, with different scenarios illustrating each lesson in action. You will also learn how to . . . Motivate with praise, not punishmentDevelop master salespeople no matter what their education, background, gender or ageSell more by talking lessMake the right presentation so the close is automaticClose large groups through sincerity and honestyand much more! If you want to revolutionize your sales force, reinvigorate your own sales skills, and hit your sales targets and beyond, this is the must-read primer for you!
Land your next customer with total confidence you’ll keep them for the long-term.Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox) and retail (Esprit de la Femme, Urban Stems). Interviews with renown venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie music Shudder To Think’s frontman Craig Wedren are also featured. Forward by Springboard Enterprises Founder Kay Koplovitz. Keep Your Customers is ideal for business leaders who want to grow without being stuck in the endless grind of new customer acquisition. It shares the strategies and tactics that boost long-term customer value.Who can benefit from reading Keep Your Customers?Business Leaders interested in tying consumer behavior to customer retention through brand loyalty. Entrepreneurs looking to crack the customer relations mystery wide open while they grow their business - not losing clients. Managers and leaders at all levels in all industries who want to improve communication skills across their teams while massively improving the overall customer experience in ways that actually make a difference.
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
“Her colorful and descriptive narrative lays out one of the classic truths of sales: Sell yourself sincerely before trying to sell anything else” (The Home-Based CEO). Sell without Selling is a delightful fable that tackles the issue many salespeople face daily—in their hearts they hate to sell. It instantly engages anyone who sells with the story of a young business student named Christina and her struggle to learn a way to sell with ease. In the Krenker Business School of Practical Sales Advice, she learns that while sales methods have changed, good sales tactics have not. There, she learns to say goodbye to the hard sell and opens her eyes and ears to selling without selling. Entrepreneurs, solo-preneurs, small-business owners, sales executives, managers, and sales people need this highly effective yet simple story to show them how to create more sales while giving up the sales “tricks” that won’t work with today’s savvy buyers. Times have changed and to generate sales, you must, too! What you’re about to read might buck the trend, but it sure works! Find out for yourself. Buy and read Sell without Selling today! Praise for Terri Levine’s Turbo Charge: “This brilliant must-read book provides the keys to the new era. It’s priceless for those who want to transform their business as a Heart-repreneur®.” —Dr. Joe Vitale, author of Attract Money Now “It is, simply stated, the best book on entrepreneurship that I have ever read. When Terri speaks hearts are opened.” —Forrest Willett, #1-bestselling author of Baseballs Don’t Bounce
The goal of The Samurai of Sales is to give the reader an arsenal of real life selling skills that he can use to generate massive sales and consistently outperform the competition, while cultivating the realization that when done properly, being in professional sales is one of the most amazing privileges on the planet.
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