Discover a world full of books!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Ogilvy on Advertising in the Digital Age - cover

Ogilvy on Advertising in the Digital Age

Miles Young

Publisher: Bloomsbury USA

  • 0
  • 1
  • 0

Summary

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. 
  
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. 
  
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Other books that might interest you

  • Luftwaffe Bombers in the Battle of Britain - cover

    Luftwaffe Bombers in the Battle...

    Andy Saunders

    • 0
    • 1
    • 0
    Luftwaffe Bombers in the Battle of Britain will contains some 140-150 images of German bomber aircraft during the summer of 1940. The images will cover the entirety of the battle and will depict losses across Britain during this period. Each picture will tell its own story, and will be fully captioned with historical detail.Each section will have a short introduction and the images will include those of shot down aircraft, including relatively intact machines, badly damaged/destroyed wreckages, photographs of pilots and other related illustrations. All images are from the author's unique collection of wartime photographs of Luftwaffe losses, collected from a variety of sources across some thirty-five years of research.
    Show book
  • Overcoming Bias - Building Authentic Relationships across Differences - cover

    Overcoming Bias - Building...

    Tiffany Jana, Matthew Freeman

    • 0
    • 3
    • 0
    Control, Conquer, and Prevail! Everybody's biased. The truth is, we all harbor unconscious assumptions that can get in the way of our good intentions and keep us from building authentic relationships with people different from ourselves. Tiffany Jana and Matthew Freeman use vivid stories and fun (yes, fun!) exercises and activities to help us reflect on our personal experiences and uncover how our hidden biases are formed. By becoming more self-aware, we can control knee-jerk reactions, conquer fears of the unknown, and prevail over closed-mindedness. In the end, Jana and Freeman's central message is that you are not the problem—but you can be the solution.
    Show book
  • Looking for Gold - A Year in Jungian Analysis - cover

    Looking for Gold - A Year in...

    Susan Tiberghien

    • 0
    • 1
    • 0
    “Looking for Gold is a laboratory for artists, dreamers, and all who seek for ways to realize their true gold.” - Robert Bosnak, author of The Little Course in Dreams 
     
    “Tiberghien is a writer … Looking for Gold tells a gripping tale that will inspire anyone who hears soul’s subtle invitation and sets out.” - Kathleen Packard, Contemporary Contributions to Jungian Psychology 
     
    “Looking for Gold is a clear, important message for men and women of all ages and all cultures – look into and to thyself for a sense of wholeness.” - Annette Lyons, Director, Counseling Center, American Cathedral, Paris 
     
    “In her insightful Looking for Gold, Tiberghien writes several books in one: an autobiography, an exploration of the writing process and an account of being a lay student of C.G. Jung’s work.” -Elliott Bay Book Company, Seattle
    Show book
  • Lost Powers - Reclaiming Our Inner Connection - cover

    Lost Powers - Reclaiming Our...

    J. Douglas Kenyon

    • 0
    • 1
    • 0
    Have we lost our way? Lost our psychic “sense of smell”? The conventional notion of the human psyche is that it is a product of our mass culture, and we are conditioned to see and understand only the stimulus that is provided to it. However, there is a deeper process at work, something coming from our innate ability to discern greater truth. Tapping into this subconscious truth-detector is key in determining whether we buy into the premises of the many mainstream “truths” presented to us in popular culture and popular science.In the quest to reestablish that universal connection, editor J. Douglas Kenyon has culled from the pages of Atlantis Rising® magazine this collection of 34 concise and well-illustrated articles by world-class philosophers and theoreticians who offer thought-provoking insights from the lost secrets of ancient and primordial wisdom.Featuring:Secrets of the Alchemists, by Joseph Robert JochmansThe Psi in CSI, by Barbara JasonCan We See into the Future?, by Robert M. SchochPsychokinesis, by Robert M. SchochThe Superhero Factor, by Len KastenDeathbed Visitations, by Michael TymnWar and Reincarnation, by John ChambersTime Travel Evidence, by Joseph Robert JochmansThe Case for Immortality, by Patrick Marsolek
    Show book
  • Reprogram Your Weight - Stop Thinking about Food All the Time Regain Control of Your Eating and Lose the Weight Once and for All - cover

    Reprogram Your Weight - Stop...

    Erika Flint

    • 0
    • 1
    • 0
    Are you struggling with your weight – tired of thinking about food all the time, and feel like you’re eating is out of control? In Reprogram Your Weight, award-winning hypnotist Erika Flint combines insightful and leading edge hypnosis techniques with client success stories of weight loss to help many lose the weight once and for all. She understands many people don’t know what to do to lose weight and often have a hard time consistently following through. Some people feel like there’s something deeper going on inside that’s keeping them from achieving their weight loss goal—Flint shows them how to bring these issues to the surface and combat them in a healthy, mindful manner. Within these pages lies the roadmap to a healthier, happier you!
    Show book
  • The Last Kingdom - cover

    The Last Kingdom

    Bernard Cornwell

    • 1
    • 14
    • 0
    The first installment of Bernard Cornwell’s New York Times bestselling series chronicling the epic saga of the making of England, “like Game of Thrones, but real” (The Observer, London)—the basis for The Last Kingdom, the hit  Netflix series. 
    This is the exciting—yet little known—story of the making of England in the 9th and 10th centuries, the years in which King Alfred the Great, his son and grandson defeated the Danish Vikings who had invaded and occupied three of England’s four kingdoms. 
    The story is seen through the eyes of Uhtred, a dispossessed nobleman, who is captured as a child by the Danes and then raised by them so that, by the time the Northmen begin their assault on Wessex (Alfred’s kingdom and the last territory in English hands) Uhtred almost thinks of himself as a Dane. He certainly has no love for Alfred, whom he considers a pious weakling and no match for Viking savagery, yet when Alfred unexpectedly defeats the Danes and the Danes themselves turn on Uhtred, he is finally forced to choose sides. By now he is a young man, in love, trained to fight and ready to take his place in the dreaded shield wall. Above all, though, he wishes to recover his father’s land, the enchanting fort of Bebbanburg by the wild northern sea. 
    This thrilling adventure—based on existing records of Bernard Cornwell’s ancestors—depicts a time when law and order were ripped violently apart by a pagan assault on Christian England, an assault that came very close to destroying England.
    Show book