Other books that might interest you

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  Managing Brand Equity -...

  David A. Aaker

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  The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.  In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

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  Time is Now - A Journey Into...

  Raj Verma

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  How can leaders adapt to the rapid change of technology’s impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. 
  For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless. With the current exponential growth of artificial intelligence and other emerging technologies, business leaders must learn how to adapt their decision making to look beyond short-term profits and create insight for long-term impact and growth. 
  In Time is Now: A Journey into Demystifying AI, Raj Verma, CEO of SingleStore, takes readers on an insightful journey to not only demystify emerging tech like AI but to demystify how today’s leader must make decisions. Through engaging storytelling and relevant examples, Verma shares the lessons from his personal and professional life to glean timeless and universal lessons. 
  At the crux of this journey, is the power of Now, which Verma defines as a convergence of Information, Context, and Choice:Information is data, the collection of memory which shapes our identity.Context is the analysis of all information in the present.Choice is focused on the future, approached with courage and conscience. 
  From these three pillars of Now, we write our future—for better or worse. As the speed of Real Time increases, so will the consequences of our decisions. In the explosion of AI, leaders have a responsibility to learn before they act. We must wield the tools available with the insight that our decisions will impact the world for generations to come. Doing so will require both great courage and conscience. It cannot wait. The time is Now.

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  The Anatomy Of Financial Success...

  Elijah Bilel

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  The Secret For Successful Budgeting, Financial Freedom, And Financial Planning Is Not A Secret Anymore!  
  Are you looking for an easy-to-understand personal finance book that will teach you how to master the art of budgeting? 
  Do you need a comprehensive book on financial education for young adults and money management?  
  Do you want to turn your financial life around, make budgeting a habit, and invest in a more stable financial future? 
  Discover The Anatomy Of Financial Success By Elijah Bilel! 
  The Key To Building Financial Confidence And Destroying Financial Insecurity Is Finally Here! 
  Have you had this happen before? It’s the end of the month and your paycheck is long gone. Your bills are due, you need to buy groceries, pay off your student loan or get the brand new iPhone. And your fridge just stopped working. It’s the perfect storm. 
  Sure, making the decision to postpone buying the iPhone is easy. But that’s not the point of this personal finance guide.  
  By the end of this game-changing personal development and finance book, you will be able to make your paycheck last for longer with simple and easy budgeting strategies that will make you feel like a financial guru.  
  Are You Ready To Get Rid Of Your Bad Financial Habits?  
  This comprehensive finance book on money management for young adults will offer you an easy-to-follow blueprint that will enable you to:  
  ✅ Understand The Art Of Income & Develop The Will To Raise Income 
  ✅ Learn How Budgeting Works & Why Budgeting Is The Backbone Of Financial Success 
  ✅ Manage Spending Like A Pro With Money Management Strategies 
  ✅ Identify & Evaluate Opportunities By Developing Financial X-Ray Vision 
  ✅ Sharpen Your Financial Skills & Regain Your Financial Confidence 
  Don’t Hesitate! Hit That “Buy Now” Button With Confidence & Invest In Your Financial Freedom!

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  The 38 Letters from JD...

  J. D. Rockefeller

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  The 38 letters written by Rockefeller to his son imparting his perspectives, ideology, and wisdom to his son.

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  A Leader's Guide to...

  Thomas J. Parenty, Jack J. Domet

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  Companies are investing an unprecedented amount of money to keep their data and assets safe, yet cyberattacks are on the rise—and the problem is worsening. No amount of technology, resources, or policies will reverse this trend. Only sound governance, originating with the board, can turn the tide.Protection against cyberattacks can't be treated as a problem solely belonging to an IT or cybersecurity department. It needs to cast a wide and impenetrable net that covers everything an organization does—from its business operations, models, and strategies to its products and intellectual property. And boards are in the best position to oversee the needed changes to strategy and hold their companies accountable. Not surprisingly, many boards aren't prepared to assume this responsibility.In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.

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  How CIOs Can Take Their Career...

  Dr. Jim Anderson

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  It's only after you become a CIO that you truly start to understand all of the things that you don't know. Your technical skills are probably what got you this job, but they are not going to be enough to allow you to keep it. You are going to have to decide if it's going to take getting an MBA to allow you to get a seat at the table with the company's other decision makers. 
  
   
  What You'll Find Inside: 
  
  CIO’S WITH NO TIME FIND AN ALTERNATIVE TO AN MBA
  THE “R” WORD AND WHAT IT MEANS TO CIOS
  WHY IS THE CIO POSITION REPORTING STRUCTURE BROKEN? 
  DO YOU HAVE ENOUGH PERSONAL ENERGY TO BE CIO? 
  
  
   
  You want to become more than just a CIO, you want to become a high potential CIO who is known for going places. In order for this to happen, you are going to have to take action. You are going to have to find ways to make yourself valuable to your company. 
  
   
  Ultimately it all comes down to just exactly how much responsibility you are going to be willing to accept. The more that you are willing to take on, the more valuable you will become to the company. However, you need to be very careful and not go too far – the authority granted to you as CIO can be abused and then you may find yourself in a very difficult place. 
  
   
  The CIO job that you have today may not be your last job. If you are going to make a move to another CIO job, then you are going to want to make sure that you do it correctly. The last thing that you would want to do would be to make the wrong move. 
  
   
  In order to make the most of the CIO position, you need to be listened to by your company. This means that you need to be part of the right type of reporting structure. Not every industry gets this right; however, right now the power industry is starting to realize the importance of the CIO and it's a good place for a CIO to be. 
  
   
  To fully develop your CIO career is going to take a great deal of personal energy. This means that you are going to have to make sure that you have what it will take to be successful. No, you won't always be successful, but that's ok. Even the best of us stumble occasionally, but then we get right back up.

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