Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Sustainable Marketing - How to Drive Profits with Purpose - cover

Sustainable Marketing - How to Drive Profits with Purpose

Michelle Carvill, Gemma Butler, Geraint Evans

Publisher: Bloomsbury Business

  • 0
  • 0
  • 0

Summary

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.  
 
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Other books that might interest you

  • Disintegration - The Splintering of Black America - cover

    Disintegration - The Splintering...

    Eugene Robinson

    • 0
    • 0
    • 0
    The African American population in the United States has always been seen as a single entity: a "Black America" with unified interests and needs. In his groundbreaking book Disintegration, longtime Washington Post journalist Eugene Robinson argues that, through decades of desegregation, affirmative action, and immigration, the concept of Black America has shattered. Now, instead of one, there are four distinct groups: a Mainstream middle-class majority with a solid stake in society; a large Abandoned minority with less hope than ever of escaping poverty; a small Transcendent elite, whose enormous wealth and power make even whites genuflect; and newly Emergent groups of mixed-race individuals and recent black immigrants who question what black even means.Using historical research, reporting, census data, and polling, Robinson shows how these groups have become so distinct that they view each other with mistrust and apprehension. And yet all are reluctant to acknowledge division. Disintegration shines light on crucial debates about affirmative action, the importance of race versus social class, and the ultimate questions of whether and in what form racism and the black community endure.
    Show book
  • HUSTLE your way to PROPERTY SUCCESS - Love it or Hate itThere's No Inbetween - cover

    HUSTLE your way to PROPERTY...

    Paul Ribbons

    • 0
    • 0
    • 0
    When Paul Ribbons first got involved in property a guy called Greg Georgiou said to him that 95% of this business takes 2-5 years to learn. The other 5% takes you all your life to learn and that's people.So he made it his mission to study people and has spent the last 25 years devoted to understanding what it is that makes people tick. This book lets you peek into a world of his property experiences in his very unique way of hustle and jostling. Having been involved in hundreds of successful deals Paul uses anecdotes and examples, whilst writing with wit and honesty and drawing from his extensive experiences. Having such vast experience Paul has developed systems and procedures that you can use in your property business. His people skills show through to allow the reader to benefit from all his knowledge, and the systems which he has developed including: 7 stages of negotiating, 5 golden rules, 7 steps to finding deals.
    Show book
  • Core Confidence - Own Your Talent • Face Your Fear • Create Your Future - cover

    Core Confidence - Own Your...

    Kate Boorer

    • 0
    • 0
    • 0
    Having admired the ideas expressed in Lean In and The Confidence Code, we found through Core Confidence workshops that the missing piece of the confidence puzzle was having access to a practical how-to guide that highlights both the external and internal building blocks of core confidence. This led to the publishing of Core Confidence — Own Your Talent, Face Your Fear, Create Your Future.
    Show book
  • 30 Days To Start and Grow Your Pet Sitting and Dog Walking Business - A Step-By-Step Guide to Launch Attract Clients and Make a Profit - cover

    30 Days To Start and Grow Your...

    Kristin Morrison

    • 0
    • 0
    • 0
    Have you wondered what it takes to start and run a pet sitting and dog walking business or how to make your current pet business more profitable? 
    Whether you are considering starting a new pet care business or already have a pet business and you'd like to take it to the next level, 30 Days To Start and Grow Your Pet Sitting and Dog Walking Business will empower you to confidently start or expand your pet sitting and dog walking business in just 30 days. 
    Filled with insights gained over a successful career as a pet sitting and dog walking business owner and pet business coach, Kristin Morrison's newest book follows an easy-to-use sequence of actions you need to take to launch or improve your existing business. Each chapter includes solutions to start-up or business expansion challenges and compelling examples from Kristin's own business and real-life pet sitting and dog walking professionals, including many of the pet business owners she has helped in her nearly two decades of pet business coaching. 
    After reading this book, you will know what it takes to get started or expand your pet sitting and dog walking business, how to set competitive prices, and what services customers really need. 
    You'll also discover the best way to identify your ideal customer, how to find and keep clients through empowered marketing strategies, and action steps to increase your profits year after year. 30 Days To Start and Grow Your Pet Sitting and Dog Walking Business is the practical and inspiring guide you need to launch or expand your pet business. 
    PLEASE NOTE: This is the link to the accompanying PDF: http://www.sfpsa.com/booklet.
    Show book
  • Effective Networking Freeway Guide - Turn Relationships into Results! - cover

    Effective Networking Freeway...

    David Nour

    • 0
    • 0
    • 0
    If you want to get more out of life both personally as well as professionally then this Freeway Guide is a must have!  Networking is something we all know we should do, but for many people it causes discomfort and stress. This dynamic audio program takes the pain out of networking and it will improve your relationship skills leading to an increase in your career & life success.  In just minutes, you will learn powerful techniques and easy to apply tips that will give you the knowledge and confidence to build a network that drives results.
    Show book
  • Leadersmithing - Revealing the Trade Secrets of Leadership - cover

    Leadersmithing - Revealing the...

    Eve Poole

    • 0
    • 0
    • 0
    Shortlisted for the Business Book Awards 2018  
     
    'Leadership' is in danger of becoming a tired phrase in the world of management - it may sound cerebral and important, but more often comes across as static and trite. Which might explain why so many 'leaders' feel like imposters; they may have a vision or masterplan, but the reality is daily messiness, acute uncertainty and fragile loyalty from team members. Often, they have been parachuted in to transform a complex situation, or promoted in unexpected circumstances. Are there more effective ways in which people can learn the art of being a great leader? 
     
    Being an effective leader is about the daily grind, and it is a far from glamorous existence, but it can be hugely rewarding if leaders are realistic about the choices they face. In many trades and professions, mastery of the subject can take a lifetime; leadership is no different. An apprenticeship approach can breathe life into the development of leaders, day in, day out.  
     
    Using insights gained by Ashridge Business School about how leaders really learn, Leadersmithing guides readers through the process of becoming more precisely job-ready and more effectively resourced for the challenges they face. The result is a more confident leader, more perceptive as to their vocation and mandate, and able to maintain the most effective position at the very top of their game.
    Show book