Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Listen online to the first chapters of this audiobook!
All characters reduced
The Language of Trust - Selling Ideas in a World of Skeptics - cover

We are sorry! This book is not currently available. But please don't worry, you still have more than 500,000 other books you can enjoy!

The Language of Trust - Selling Ideas in a World of Skeptics

Michael Maslansky

Narrator Michael Maslansky

Publisher: Oasis Audio

  • 0
  • 0
  • 0

Summary

Trust is dead.  Now what?  If you're trying to sell something-whether it 's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Duration: about 8 hours (07:31:54)
Publishing date: 2010-05-04; Unabridged; Copyright Year: 2010. Copyright Statment: —