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Summary

This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter.

Duration: about 5 hours (05:21:09)
Publishing date: 2008-03-10; Unabridged; Copyright Year: 2003. Copyright Statment: —

• Business & Economics