Other books that might interest you

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  The Power of Visual Storytelling...

  Ekaterina Walter, Jessica Gioglio

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  Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos. 
  Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. 
  “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” 
  -Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook 
  “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” 
  -Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple 
  “The Power of Visual Storytelling is the new marketing bible!” 
  -Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel 
  “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” 
  -Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

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  HBR Guide to Building Your...

  Raymond Sheen, Amy Gallo

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  Get your idea off the ground.You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.

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  Small Company Big Business - how...

  Bronwyn Reid

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  At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. 
  Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn’t easy – and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view. 
  In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers – whether they be national or international companies, Government, or even large Not For Profits. 
   Understand how big buyers think 
   Set solid business foundations 
  Develop robust business systems 
  Get on their radar 
   Tell your story

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  PROFESSIONAL VOICEOVER HANDBOOK...

  Peter Baker

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  This comprehensive audiobook narrated by the author details how to set up your own voiceover business in your own home studio. With sections on voice training, creating powerful showreels, setting up your website and getting your first jobs in, the highly experienced voice artist Peter Baker will take your hand from complete beginner to pro as you work through the chapters. It really is possible to earn a yearly 6-figure income from recording a variety of scripts in your home studio, and you don't even need an exclusive LA agent to represent you! Learn the insider secrets and efficiency shortcuts of a veteran voice talent who will share sometimes unusual but powerful techniques to attract interesting, often fun and lucrative voice jobs, including acting for video games, tourism guides, fiction and factual audiobooks, TV and radio commercials and much more!

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  God Goes to Work - New Thought...

  Tom Zender

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  The world is finally ready to  discover that spirituality is in fact the very basis of all our  most profitable business transactions (even in atheists, and in  strictly secular people).  Spirituality isn't  something we put into business; business is something that we have  already put into spirituality.  God Goes to Work  explains why spirituality is  the most underused resource in the economy. It is akin to a nation  sitting on an ocean of oil without ever really thinking about  drilling for it, even as the structure of everything around them  starts to falter. In fact, the low productivity most  companies and individuals are running at, is in part, a result of  failing to tap into the spiritual energy available to them. God  Goes To Work  explains how people  of all stripes can learn to use "spiritual currency" in business,  to achieve new levels of success. A good book on business must give  us something to expand our understanding of how to create more  profit, and this book does exactly that.

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  Burn - How Grit Innovation and a...

  Mei Xu

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  The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes.In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington's Dulles Airport, to today, Xu's story is one of stunning success. She built a multi-million dollar company, met and counseled thousands of entrepreneurs and businesspeople, and even advised President of the United States Barack Obama on the topic of job creation.In Burn, you'll learn:● About the creation of Mei Xu's international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreams● Why the American Dream is still within your grasp, and how to reach for it● How creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself

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