Effective communication will never go out of style. It will outlive the critics, survive shifting trends, and thrive in this tech age.
As a professional, entrepreneur, or business leader, you must amplify your communication skills to accelerate your career, grow your business, or sharpen your credibility.
As a corporation, you must use purposeful communication to nurture trust, coax employee engagement, boost your reputation, and steer actions to profitability.
But how can you get the results you deserve with effective communication and position yourself for long-term success?
In this book, you'll find the latest insights on non-verbal communication, public speaking, and business writing to build your knowledge of best practices. Then you'll learn practical techniques for honing these communication skills to influence people and thrive in your arena.
Lucille Ossai draws upon recommendations from thought leaders and practitioners in the field: from researchers and authors to communication experts. Written in the author's signature simple, yet authoritative style, the book is enhanced by her experience as a communications trainer, advisor, and blogger. From her anecdotes and interviews with successful professionals, entrepreneurs, and business leaders, you'll discover what to do, what you must avoid in your communication - and how to proceed.
This evergreen resource will become your invaluable companion as you strive for excellence in your industry.
Snippet of the foreword:
This one book takes you through everything you need to know so you can use effective communication to get results. It reveals the newest thinking on communication, alongside tried and tested classic models. Lucille masterfully tackles verbal and nonverbal techniques and generously provides tips for becoming the most influential communicator. She also lists simple strategies for powerful persuasion - not the bare bones to survive, but the practical tools to truly thrive.
- Mark Bowden
Expert in human behavior and body language
President, National Communication Coach Association of Canada
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading…
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In SEO Mastery, you will discover:
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The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success.
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Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
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