Other books that might interest you

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  Guerrilla Marketing During Tough...

  Jay Conrad Levinson

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  The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession.   Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could.   In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.

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  Leading with Humanity - How...

  Tom Wellner

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  Be Human: Lessons from a CEO on How to Be Good and Do Right 
   
  Imagine being the CEO of a company that operates more than 475 senior living properties across North America and the United Kingdom during the time of COVID-19. No sector felt the crush of the global pandemic more acutely or more intimately. Having spent a career serving in leadership roles for public and private life science companies in Canada and Europe, Tom Wellner was uniquely prepared to demonstrate the innovation, collaboration, and compassion required to rapidly put in place safeguards for Revera’s residents and navigate the tumultuous organizational and economic disruptions caused by the pandemic. 
   
  In Leading with Humanity: How Purpose Creates Value, Wellner shares the ideas, traits, and innovative approaches all leaders in a post-COVID business climate will need to see their companies excel. Employing practical examples of creative problem-solving and applicable ideas for how to develop an effective business culture where people want to work and excel, Wellner provides leaders at all levels with the tools required for modern businesses. Readers will be inspired by the innovations Wellner has helped implement, and their passion for the people they serve will be reignited by this smart, accessible guide to human-focused leadership.

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  The Philosophy of Digital...

  Euvouria LLC

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  Digital technologies today are no longer only impacting the way individuals interact with one another and carry out their daily lives. Smartphones and applications, artificial intelligence (AI), machine learning (ML) and different applications and advanced technologies all allow people to connect all around the world and use their personal (handheld) technologies to provide immense benefit. Some of the greatest benefits today for personal use of digital technologies are allowing people to connect with one another via the Internet of Things (IoT), and other universal technologies. They allow for seamless connectivity across platforms, across different types of technologies, and make this connectivity accessible for more users.  
  In addition to this, however, another critical application of digital technologies is the digitalization of business. It is something that gives businesses a competitive advantage against competitors, by simply allowing them to perform more efficiently and effectively. Much like the personal benefits of digitalization and technology, the digitalization of business—and the use of digital technology in business—it allows for businesses and employees to be very interconnected; and allows them to achieve greater efficiency in day-to-day operations and strategic goals. Other similar benefits also arise from means of greater innovation, faster communication, and greater cost-savings in various areas of business. 
  That said, one area in particular that is benefiting tremendously from increased use of digital technologies is entrepreneurship. Digital entrepreneurship is something that, in recent years, has become more prevalent than ever. With the increase in businesses relying on eCommerce, businesses using digital technologies to support essential operations, and entrepreneurs increasingly creating digital-only businesses—this is not just a trend, but a direction of business and entrepreneurship today.

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  Report of the Presidential Task...

  Nicholas F. Brady

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  From the close of trading on Tuesday, October 13, 1987, to the close of trading on October 19, 1987, the Dow Jones Industrial Average ("Dow") fell 769 points or 31 percent. On October 19, 1987, alone, the Dow fell by 508 points or 22.6 percent. Since the early 1920's, only the drop of 12.8 percent in the Dow on October 28, 1929 and the fall of 11.7 percent the following day, which together constituted the Crash of 1929, approached the October 19 decline in magnitude. The events of October demonstrated an unusual frailty in the markets. Only 3 percent of the total shares of publicly traded stock in the U.S. changed hands during this period, but it resulted in the loss in stock value of $1 trillion ($2.239 trillion 2019 equivalent).That such a relatively small transaction volume could produce such a large loss in value over such a short time span led to the rapid appointment of the Presidential Commission on Market Mechanisms by Ronald Reagan. The report of the task force, chaired by Treasury Secretary Nicholas Brady and completed in a few months, focused on the individual marketplaces and the interrelationship of existing market mechanisms, including the instruments traded, the strategies employed, regulatory structures, and electronic market information systems. The resulting publication came to be known as "The Brady Report" and it led to significant public policy regulating securities and other financial instruments during a period of broad technological change in society.

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  How the Way We Talk Can Change...

  Robert Kegan, Lisa Laskow Lahey

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  A whole new approach to business communication by two brilliant, Harvard-based educators, trainers and consultants. Kegan and Lahey show us how the way we talk in the workplace can be understood as seven different types of speaking, seven languages that reveal our attitudes, expectations, corporate culture, hidden agendas, emotional baggage, motivation and other crucial characteristics and issues. They show how all managers and executives are actually leading "language communities" wherein certain ways of talking are encouraged and others made apparentlly (but not actually) "impossible". And most importantly the provide the organizational analysis, workshieets, and sample dialogues which provide a revolutionary new technology for long-lasting positive change, showing everyone who works how to:   * Convert compaining into an honest statement of underlying belief and mission   * Stop blaming and take responsibility   * Convert traditional myths about the organization into realistic progress   * Replace flattery and artifical rewards with ongoing regard   * Change "contructive criticism" to courageous dialogue from differeng perspectives.

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  Collaboration Economy -...

  John Spencer Ellis, Topher Morrison

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  The information age is over. For you to become successful in today’s economy, you have to build powerful, mutually beneficial relationships with the right people, who have the right skills and can properly complement your strengths. If you already had all the skills, connections, resources, financial backing and technology you needed to reach the top, you’d already be there. Today’s world moves fast. One person cannot possibly be an expert---or even stay informed---about all there is to know. The concepts, strategies and tactics detailed can be applied to home-based businesses, start-ups, and storefronts (both traditional brick and mortar and online). The Collaboration Economy clearly explains how to identify your strengths, acknowledge your weaknesses, and find the perfect match to make your dreams a reality in record time.

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