Do you want to boost your digital marketing results, without an increase in your budget? It is easy, you just need to adopt a smarter approach.
Selected as "One of the Best Digital Marketing Books of All Time" by Book Authority and featured as “Excellent Summary of Digital Marketing Strategies” by Merca 2.0, DIGITAL MARKETING STRATEGIES 2020 book describes result-oriented, up to date and effective strategies in an easy to understand way. CHAPTER 1. “DIVIDE & CONQUER” METHOD As of 2020, an average consumer sees hundreds of marketing messages per day and the attention span of an average internet user declined to only a few seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message.CHAPTER 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work harder than ever in 2020. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Technical SEO, Link Development, and Performance on Search Engine Results Page (SERP).CHAPTER 3. GOOGLE ADS & FACEBOOK (INSTAGRAM & MESSENGER) ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads and social media ads. You will find detailed information on how to structure your campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns.CHAPTER 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. CHAPTER 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOYou will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books.Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!
From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond.
When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way.
In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships.
The powerful questions in this book can help you:
- Identify opportunities in your career or industry
- Generate fresh ideas in business or in your own creative pursuits
- Check your biases so you can make better judgments and decisions
- Do a better job of communicating and connecting with the people around you
Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
Why your business should use social media!
We are connected 24/7 and social media has become an integral part of our life. It is changing how we communicate with each other and share information. We connect on social platforms like Facebook, Twitter, LinkedIn, and Instagram. Even as consumers we are discussing buying decisions, sharing experiences and directly getting in contact with brands, products and services online.
Businesses and marketers need to understand this shift and find the right channels to open a dialogue with their target audiences. Regardless of industry, consumers flock to social media to inform themselves, often with an actual intend of buying. They are no longer passive consumers who get besieged with newsletters, emails, banners, print and television ads, but now are actively searching information and reviews online to make an informed buying decision.
Social media should be part of the overall marketing efforts no matter if you are a B2C or B2B company. It should be viewed as an additional element of an integrated marketing campaign, which can provide a great opportunity to increase awareness, generate buzz, customer loyalty and acquire potential new customers.
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsAn innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership.Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocativeand consistently noted as one of the most valuable business ideas of all timeThe Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
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