Other books that might interest you

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  Social Media Marketing and...

  Michael Branding

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  If you want to turn your business or personal brand Facebook page into a money making machine, then keep reading! 
  Facebook marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and in particular Facebook marketing have become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time on Facebook, Instagram and Youtube.  
  What is not a given, though, is the fact that most companies and personal brands do not have a proper presence of Facebook yet. In fact, oftentimes their Facebook marketing “strategy” consists of just posting random content on their page, hoping to get some organic traffic and sales.  
  If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it! 
  In this complete social media and Facebook marketing guide, you will discover:The best tools to clearly understand your target audience and build the buyer personaThe only way to create an effective content strategy that focuses on generating leads and paying customers, not just likes and commentsHow to set up your Facebook page in the correct way. Hint: it is not what you thinkA step by step guide to Facebook Ads that teaches how to maximize the results with this amazing marketing toolThe hidden free tool you have to use to take your Facebook Ads to the next leveland much, much more! 
  This is the best time to start focusing on your company or personal brand presence on Facebook, as people are spending more time than ever on their phone.  
  It is time to turn their attention into sales! 
  Click “Buy Now” and get this book today!

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  The Importance of Creativity and...

  Martin K. Ettington

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  I love creativity. Creativity has become a big part of my life. I can’t imagine life without fundamental creativity.Being creative is a way to express yourself to the world. Many consider that only the arts offer an avenue of creativity but they would be wrong.  I used to be a software developer and a software development manager and can tell you that some of these most creative persons I ever met were software engineers who write software for a living. The depth of creativity that these people exhibited in their work showed definite splurges of ingenuity in solving problems and in displaying information in great new ways.Many famous designs in engineering are also very creative. The Golden Gate Bridge outside of San Francisco is a great example. Anyone who has seen this bridge can tell you how beautiful it is.What about the Iphone? A lovely device which is good looking and has been engineered to provide incredible capabilities to the user. Isn’t this also an example of great creativity?And many people think you are born being creative or not. That you can’t change your level of creativity. This is not true. You can definitely improve your creativity and use it in your professional or personal life.There are many pieces of advice later in this book to help you work on your creativity. Having an “Outside of the Box Attitude” will help enhance your creativity and improve your life.

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  A Good War - Mobilizing Canada...

  Seth Klein

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  “This is the roadmap out of climate crisis that Canadians have been waiting for.” — Naomi Klein, activist and New York Times bestselling author of This Changes Everything and The Shock Doctrine
  		 
  
  		
  		One of Canada’s top policy analysts provides the first full-scale blueprint for meeting our climate change commitments
  		Contains the results of a national poll on Canadians’ attitudes to the climate crisis
  		Shows that radical transformative climate action can be done, while producing jobs and reducing inequality as we retool how we live and work.
  		Deeply researched and targeted specifically to Canada and Canadians while providing a model that other countries could follow
  		
  		
  		 
  Canada needs to reduce its greenhouse gas emissions by 50% to prevent a catastrophic 1.5 degree increase in the earth’s average temperature — assumed by many scientists to be a critical “danger line” for the planet and human life as we know it.
  		 
  It’s 2020, and Canada is not on track to meet our targets. To do so, we’ll need radical systemic change to how we live and work—and fast. How can we ever achieve this?
  		 
  Top policy analyst and author Seth Klein reveals we can do it now because we’ve done it before. During the Second World War, Canadian citizens and government remade the economy by retooling factories, transforming their workforce, and making the war effort a common cause for all Canadians to contribute to.
  		 
  Klein demonstrates how wartime thinking and community efforts can be repurposed today for Canada’s own Green New Deal. He shares how we can create jobs and reduce inequality while tackling our climate obligations for a climate neutral—or even climate zero—future. From enlisting broad public support for new economic models, to job creation through investment in green infrastructure, Klein shows us a bold, practical policy plan for Canada’s sustainable future. More than this: A Good War offers a remarkably hopeful message for how we can meet the defining challenge of our lives.
  		 
  COVID-19 has brought a previously unthinkable pace of change to the world—one which demonstrates our ability to adapt rapidly when we’re at risk. Many recent changes are what Klein proposes in these very pages. The world can, actually, turn on a dime if necessary. This is the blueprint for how to do it. 

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  Whales Dolphins & Porpoises - A...

  Annalisa Berta

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  The eighty-nine cetacean species that swim our seas and rivers are as diverse as they are intelligent and elusive, from the hundred-foot-long, two-hundred-ton blue whale to the lesser-known tucuxi, ginkgo-toothed beaked whale, and diminutive, critically endangered vaquita. The huge distances these highly migratory creatures cover and the depths they dive mean we catch only the merest glimpses of their lives as they break the surface of the water. But thanks to the marriage of science and technology, we are now beginning to understand their anatomy, complex social structures, extraordinary communication abilities, and behavioral patterns. In this beautifully illustrated guide, renowned marine mammalogist Annalisa Berta draws on the contributions of a pod of fellow whale biologists to present the most comprehensive, authoritative overview ever published of these remarkable aquatic mammals. Opening with an accessible rundown of cetacean biology—including the most recent science on feeding, mating, and communication—Whales, Dolphins, and Porpoises then presents species-specific natural history on a range of topics, from anatomy and diet to distribution and conservation status. Each entry also includes original drawings of the species and its key identifiers, such as fin shape and color, tooth shape, and characteristic markings as they would appear both above and below water—a feature unique to this book. Figures of myth and—as the debate over hunting rages on—figures of conflict since long before the days of Moby-Dick, whales, dolphins, and porpoises are also ecologically important and, in many cases, threatened. Written for general enthusiasts, emergent cetacean fans, and biologists alike, this stunning, urgently needed book will serve as the definitive guide for years to come.

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  Mannahatta - A Natural History...

  Eric W. Sanderson

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  What did New York look like four centuries ago? An extraordinary reconstruction of a wild island from the forests of Times Square to the wetlands downtown.  Named a Best Book of the Year by Library Journal, New York Magazine, and San Francisco Chronicle   On September 12, 1609, Henry Hudson first set foot on the land that would become Manhattan. Today, it’s difficult to imagine what he saw, but for more than a decade, landscape ecologist Eric Sanderson has been working to do just that.  Mannahatta: A Natural History of New York City is the astounding result of those efforts, reconstructing in words and images the wild island that millions now call home. By geographically matching an eighteenth-century map with one of the modern city, examining volumes of historic documents, and collecting and analyzing scientific data, Sanderson re-creates topography, flora, and fauna from a time when actual wolves prowled far beyond Wall Street and the degree of biological diversity rivaled that of our most famous national parks. His lively text guides you through this abundant landscape—while breathtaking illustrations transport you back in time. Mannahatta is a groundbreaking work that provides not only a window into the past, but also inspiration for the future.   “[A] wise and beautiful book, sure to enthrall anyone interested in NYC history.” —Publishers Weekly (starred review)   “A cartographical detective tale . . . The fact-intense charts, maps and tables offered in abundance here are fascinating.” —The New York Times   “[An] exuberantly written and beautifully illustrated exploration of pre-European Gotham.” —San Francisco Chronicle   “You don’t have to be a New Yorker to be enthralled.” —Library Journal

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  Mousy Cats and Sheepish Coyotes...

  John A. Shivik

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  Why are some cats outgoing, and others standoffish? Why are some dogs adventuresome, others homebodies? As any pet owner can attest, we feel that the animals we've formed bonds with are unique, as particular (and peculiar) as any friend or loved one. Scientists, however, have only recently begun to accept the notion that animals of all kinds do indeed have individual personalities. Researchers are finding that each wolf, bear, and coyote has a different tendency to follow its predatory nature or to shyly avoid conflicts. Unique personalities can be discovered in every corner of the animal kingdom-including among insects and even microscopic organisms. The array of personality types among all species is only beginning to be described and understood. In Mousy Cats and Sheepish Coyotes, veteran wildlife expert John Shivik brings us stories from the frontlines of this exciting new research.

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