Will the Real You Please Stand Up - Show Up Be Authentic and Prosper in Social Media

Kim Garst

Summary

Social media, without a doubt, has changed the digital landscape forever as well as the way companies and brands market to prospects and customers. However, most people and businesses look at social media as something they “do”, not something they “become”. In other words, they are not social by nature and simply look at it as another distribution channel for their traditional “push marketing”, impression-driven methods. The problem is that with social media, for the first time ever, the message is controlled by the audience who gets to choose which companies they want to do business with. Reputations are made and destroyed in minutes, not years. To be successful companies must commit to establishing personal relationship based on their authentic selves. It sounds easy, but it is, in fact, quiet difficult to determine exactly what that corporate personality is and how to capture that in social media. "Will the Real You Please Stand Up" helps people and companies do exactly that.

Available since: 10/15/2014.

Business & Economics

Other books that might interest you

What You Do Is Who You Are - How...

Ben Horowitz

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times.
Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?
To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake.
What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.
Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.
What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?
Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Show book

Optimizing the Financial Life

Roger Mahan

Optimizing the Financial Life: A Guide on How to Master Your Money and Achieve Financial Freedom!Optimizing your financial life is a crucial step towards achieving financial freedom and building wealth. Getting rich isn't just about making more money, it's also about managing your money effectively. By making smart financial decisions and optimizing your financial life, you can grow your wealth and achieve your financial goals faster.This audiobook aims to educate you on all the important financial information and steps you need to take in order to make the most of the money you earn and help you achieve financial success as soon as you can.This audiobook will cover the following topics:- The Basics of Personal Finance- Debt Management- The Power of Saving- Investing 101- Real Estate Investing- Retirement Planning- Mindset and Habits- And many more!Whether you're just starting out on your financial journey or you're looking to take your finances to the next level, this audiobook can help you achieve your goals so scroll up and click “add to cart” now!

Show book

The Battle for the Soul of...

John C. Bogle

The legendary founder of Vanguard “presents an insider’s view of what’s wrong with corporate America and what can be done to improve it” (Burton G. Malkiel, author of A Random Walk Down Wall Street).New York Times-bestselling author of Enough and The Little Book of Common Sense Investing John Bogle has seen firsthand the innermost workings—and grotesque abuses—of the financial industry, and is renowned as an advocate for the small investor and for the restoration of integrity to the system. He knows that a trustworthy business and financial complex is essential to America’s continuing leadership in the world and to social and economic progress at home. In this book he reveals what went wrong and how we lost our way—and more importantly, how we can right our course. He argues for a return to a governance structure in which owners’ capital that has been put at risk is used in their interests rather than in the interests of corporate and financial managers. Given that ownership is now consolidated in the hands of relatively few large mutual and pension funds, the specific reforms Bogle details in this book are essential as well as practical—and should be considered by every investor, analyst, Wall Streeter, policy maker, and businessperson. “Deserves attention in the precincts of power.”—Publishers Weekly

Show book

The Baby Boomer’s Guide® to...

C.B. McGee

How to Settle Down in Costa Rica and Enjoy Your Retirement to the Fullest
Are you done working so hard, taking care of your kids, and saving up for retirement?
Are you now free to get out from behind your office desk and have more fun as you retire?
Do you want to have the best possible option on where to settle down and how to achieve it?
You've got the funds. You've got more free time. You still have plenty of energy to explore more of what life has to offer.
It's living the next stage of your life without worrying about work. Don't let this opportunity slip away — give it your best shot and retire happily.
Remember those summer vacations when you were a kid? Well, that's what your retirement can feel like… but without returning to school anymore.
After a long career and family-oriented lifestyle, it's time to redesign your life in a way that will keep you joyful and your wisdom ever-growing as you age with grace.
Don't feel guilty to use your savings to do as you wish or go wherever you want — the beautiful country of Costa Rica is ready to welcome you.
Be prepared to fall in love with its beauty, fine culture, and other wonders that you wouldn't want to miss out on.
After decades of hard work, you deserve the best retirement. What better place is there than sunny Costa Rica?
In The Baby Boomer's Guide to Costa Rica Retirement, you will discover:
13 crucial factors to consider before you retire abroad
Why you should retire in Costa Rica — there's more to it than meets the eye!
How to plan your retirement based on your preferred lifestyle
3 residency programs offered by Costa Rica for retirees — find out which is the best option for you
How to make your life 10x easier when retiring in a foreign country without spending all of your savings
Why some expats struggle abroad, and what you should do to overcome these challenges.

Show book

Hollywood South - Glamour Gumbo...

Linda Thurman

A studio insider reveals the dramatic story of politics, conspiracy, and crime behind Louisiana’s film industry boom. 
 
From her work in Los Angeles to her role as an executive with Emerald Bayou Studios, Linda Thurman had a front-row seat to the tumultuous beginnings of Hollywood South. She knows first-hand how a conspiracy to manipulate the Louisiana film industry resulted in prison terms for film executive Malcolm Petal and state official Mark Smith. 
 
In what reads like a modern-day crime novel, Thurman tells the full story—from the chairman’s office of a Hollywood studio to the corridors of the Louisiana legislature. Part memoir and part exposé, Hollywood South sheds light on the shadowy and convoluted relationship between politics and entertainment in both Hollywood and Louisiana.

Show book

Break the Rules! - The Six...

John Mullins PhD

In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and bestselling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom; strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way; ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path; and steps you can take now to make one or more of these mindsets your own.

Show book