Will the Real You Please Stand Up - Show Up Be Authentic and Prosper in Social Media
Publisher: Morgan James Publishing
Social media, without a doubt, has changed the digital landscape forever as well as the way companies and brands market to prospects and customers. However, most people and businesses look at social media as something they “do”, not something they “become”. In other words, they are not social by nature and simply look at it as another distribution channel for their traditional “push marketing”, impression-driven methods. The problem is that with social media, for the first time ever, the message is controlled by the audience who gets to choose which companies they want to do business with. Reputations are made and destroyed in minutes, not years. To be successful companies must commit to establishing personal relationship based on their authentic selves. It sounds easy, but it is, in fact, quiet difficult to determine exactly what that corporate personality is and how to capture that in social media. "Will the Real You Please Stand Up" helps people and companies do exactly that.