Instant satisfaction for your thirst for knowledge!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human - cover

Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human

Kevin Lund

Publisher: Career Press

  • 0
  • 0
  • 0

Summary

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.Conversation Marketing gives you and your company the powerful tools and strategies now required, including:How to earn your audience's attention and provide value at every touch pointHow to tell a meaningful storyHow to give your customers agency in the conversation and accept that they're in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

Other books that might interest you

  • Good To Great And The Social Sectors - A Monograph to Accompany Good to Great - cover

    Good To Great And The Social...

    Jim Collins

    • 0
    • 2
    • 0
    Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.
    Show book
  • The Power of Soft - cover

    The Power of Soft

    Hilary Gallo

    • 0
    • 1
    • 0
    In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. 
    Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. 
    In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. 
    What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.
    Show book
  • The Power of your Subconscious Mind - cover

    The Power of your Subconscious Mind

    Joseph Murphy

    • 4
    • 11
    • 0
    The Power of Your Subconscious Mind will open a world of success, happiness, prosperity, and peace for you. It is one of the most brilliant and beloved spiritual self-help works of all time which can help you heal yourself, banish your fears, sleep better, enjoy better relationships and just feel happier. The techniques are simple and results come quickly. You can improve your relationships, your finances, your physical well-being.
    In this book, the author fuses his spiritual wisdom and scientific research to bring to light how the sub-conscious mind can be a major influence on our daily lives. Once you understand your subconscious mind, you can also control or get rid of the various phobias that you may have in turn opening a brand new world of positive energy. 
    ABOUT THE AUTHOR:
    Joseph Murphy was born in Ireland, the son of a private boy's school headmaster and raised a Roman Catholic. He studied for the priesthood and joined the Jesuits. In his twenties, an experience with healing prayer led him to leave the Jesuits and move to the United States, where he became a pharmacist in New York (having a degree in chemistry by that time). Here he attended the Church of the Healing Christ (part of the Church of Divine Science), where Emmet Fox had become minister in 1931.
    In the mid 1940s, he moved to Los Angeles, where he met Religious Science founder Ernest Holmes, and was ordained into Religious Science by Holmes in 1946, thereafter teaching at the Institute of Religious Science. A meeting with Divine Science Association president Erwin Gregg led to him being reordained into Divine Science, and he became the minister of the Los Angeles Divine Science Church in 1949, which he built into one of the largest New Thought congregations in the country. In the next decade, Murphy married, earned a PhD in psychology from the University of Southern California and started writing. After his first wife died in 1976, he remarried to a fellow Divine Science minister who was his longstanding secretary. He died in 1981. 
    The Power of your Subconscious Mind by Joseph Murphy, ebook, 9788193540114
    Show book
  • Innovation Wars - Driving Successful Corporate Innovation Programs - cover

    Innovation Wars - Driving...

    Scott Bales

    • 0
    • 1
    • 0
    Helps organizations develop the mindset and culture to empower an agile organization that adapts to the evolving market needs
    Teaches business leaders to build the culture and skills that make them competitive in an era of disruption
    Shares digital success stories from every corner of the planet, Cambodia to Nigeria to Colombia, on how to apply technology to meet the needs of a market
    Causes business leaders to consider whether or not they are ready to compete in an era of innovation wars
    Show book
  • The Money Formula - Change Your Relationship to Money in Seven Steps & Fifteen Minutes or Less - cover

    The Money Formula - Change Your...

    Leslie Juvin-Acker

    • 0
    • 2
    • 0
    What’s the first thought you think when you hear the word ‘money’?  Leslie Juvin-Acker, Chief Happiness Officer of Leslie Inc. and career development and emotional intelligence expert declares that our relationship with money is deeply rooted in our subconscious mind from memories stored in our childhood and can be reprogrammed within minutes.
     
    Like most people, you probably have more than one family member or friend with an unhealthy relationship to money that can’t seem to break free no matter what they try to do to save, budget, and cut down on spending. Maybe you’ve tried every solution to earn more money but can’t seem to break free. Sadly, this is the reality for millions of Americans who live and die in debt.
     
    The Money Formula offers a fast, simple solution that you can apply to every word in your financial vocabulary from money, mortgage, debt, and more.
     
    Stop feeling bad every time you make a purchase. Learn how to control what you think and how you feel about money once and for all.
     
    Think money. Feel happy.
     
    This book drops the emotional baggage that comes with wealth and abundance and sets readers free to enjoy a new relationship with money.
     
    • Where do your attitudes about money come from?• How are you limiting your earning potential?• Are you creating unnecessary strain in your personal relationships when it comes to money?• Are you repeating financial behaviors that you learned from your parents?• Can you tap into your imagination to create new solutions for financial abundance?• Is it possible to love money and for it to love us back?• What is the key to true financial freedom?
    Show book
  • A Joosr Guide to Purple Cow by Seth Godin - Transform Your Business by Being Remarkable - cover

    A Joosr Guide to Purple Cow by...

    Joosr

    • 1
    • 2
    • 0
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.
     
     The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.
     
     
     
    Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.
     
     
     
    You will learn:
     
     
     
    ·      That your best potential customers should be seeking you out, and not the other way around
     
    ·      Why catering your products and ads to the majority is the worst thing you can do
     
    ·      How to expand your business once you've created a successful product.
    Show book