Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today’s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.Conversation Marketing gives you and your company the powerful tools and strategies now required, including:How to earn your audience’s attention and provide value at every touch pointHow to tell a meaningful storyHow to give your customers agency in the conversation and accept that they’re in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Are you sick of your office job? Sick of office politics? Then consider working from homeThis book can solve your problems.Work-from-home jobs have been on a steady increase over time. This has been due to the internet revolution that has brought about better and cheaper technologies that have made it possible to have virtual offices. Workers are able to work remotely from home or wherever they do feel at home. This book aims to provide you with great information as a potential work-from-home employee. It also provides a glimpse to work-from-home employers about the immense benefits that they can gain from using it.For both remote workers and employers, the book demonstrates the benefits that each gets and sheds more light on the kind of jobs that are better done remotely, and more so, from home. The book goes further to advise the would-be home-workers on how to find work-from-home jobs.Definitely, despite professional training, each work environment requires a set of unique skills. A work-from-home environment is not an exception. This guide provides you with information on the skills you need to succeed as a remote worker.Building an online portfolio and networking online are great ways to prepare yourself to find those well-paying work-from-home jobs. This book teaches you how to build your online portfolio and network online to be able to fish out more work opportunities. At the end, you desire to have paid clients for you to be able to finance your lifestyle. This book guides you on how to get your first paid clients. Much more importantly, you would spend less time and effort maintaining your clients than easily losing them and keep on looking for others. In this book, you are guided on how to maintain long-term, productive and sustainable relationships with your clients.Enjoy reading! Here's a Preview of What You'll Learn from This Book:
Benefits of Working from homeTypes of Work from Home JobsHow to Find Work From Home OpportunitiesImportant Skills to LearnBuilding Your Online PortfolioNetworking OnlineGet Your First Paid ClientMaintaining Relationships with Your Client
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
In the United States alone, there are currently 27M entrepreneurs starting and running their own business. The VC community invested over $71.94B into those ideas, and saw the rise of unique apps exceed 2.8M.
50% of new businesses fail within the first 5 years and 70% fail in the first 10.
Entrepreneurs are expected to be all things to all people in their business, but few have the necessary skills to excel in every domain required to run their organization (i.e. – sales, marketing, finance, operations, talent/culture).
Over 40 business leaders, entrepreneurs, marketers, investors, and advisors join the two accomplished authors to share their insights to help entrepreneurs overcome the odds and make their big idea a success.
Easy to read in one sitting but designed to offer strategic and practical advice at each stage of growth to allow the founder to reference back to it again and again as they grow.
Takes founders through 5 clearly defined stages of growth, explaining how to identify the challenges, how to solve them, and who to bring in at what time to help them grow to the next stage.
Shares not only the successes of businesses, but also the failures and lessons learned along the way.
Written by two accomplished, sought-after marketers who have seen organizations struggle getting their big idea to market and wrestled with many of the common challenges along the way.
From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond.
When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way.
In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships.
The powerful questions in this book can help you:
- Identify opportunities in your career or industry
- Generate fresh ideas in business or in your own creative pursuits
- Check your biases so you can make better judgments and decisions
- Do a better job of communicating and connecting with the people around you
Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
Even skilled salespeople buckle in tough selling situations-getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. Those are examples of the fight-or-flight response-something salespeople learn to avoid when they build their emotional intelligence. Studies have shown that emotional intelligence (EI) is a strong indicator of success. In Emotional Intelligence for Sales Success, sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results. Readers will discover: * How to increase impulse control for better questioning and listening * The EI skills related to likability and trust * How empathy leads to bigger sales conversations and more effective solutions * How emotional intelligence can improve prospecting efforts * The EI skills shared by top sales producers * And much more Emotional intelligence plays a vital role at every stage of the sales process, from business development to closing the deal. When customers can get product information and price comparisons online, the true differentiator is the ability to deftly solve problems and build relationships-EI territory!
Shares with women how to figure out what kind of business to start
Identifies the reasons why they haven’t already started it
Teaches women how to make their business work with the time they have
Helps women develop skills necessary to build a home-based business they love and make it a wild success
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