Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
I want to read the book!
All characters reduced
Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human

Kevin Lund

Publisher: Career Press

  • 0
  • 0
  • 0

Summary

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today’s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.Conversation Marketing gives you and your company the powerful tools and strategies now required, including:How to earn your audience’s attention and provide value at every touch pointHow to tell a meaningful storyHow to give your customers agency in the conversation and accept that they’re in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Available since: 10/01/2018.

Other books that might interest you

  • Agile Product Management Box Set: Scrum: A Cleverly Concise Agile Guide & Agile: The Complete Overview of Agile Principles and Practices - cover

    Agile Product Management Box...

    Paul VII

    • 0
    • 0
    • 0 
    In this class you will be given a complete overview of agile principles and practices used to deliver projects. I know you will get value from this class as it gives you a complete introduction to agile. I then walk you step by step through the differences between agile and traditional methods. In today's fast-paced world, I feel that agile methods are crucial for improving your effectiveness whether you are a business owner, product owner, development team, service team or service oriented team. Along the way I give you plenty of examples and give you best practices for being an agile practitioner. In this class you will learn: A complete overview of agile including the popular principles of scrum and XP. What is agile and how it is different from traditional project delivery methods Tools usually used by agile teams and how they help you to deliver Key principles and practices to use when carrying out the role of an agile practitioner How to continuously improve your product Techniques for improving your skills as an agile practitioner So let's get started and let me teach you what it takes to be an agile practitioner.
    Show book
  • On Fire At Work - How Great Companies Ignite Passion in Their People Without Burning Them Out - cover

    On Fire At Work - How Great...

    Eric Chester

    • 0
    • 0
    • 0 
    On Fire at Work flies in the face of other books on workplace culture by showing that employee engagement isn't the ultimate goal - it's merely the starting point. Renowned leadership expert Eric Chester has gone straight to the source - top-tier leaders of the world's best places to work to uncover their best-practice strategies for getting employees to work harder, perform better, and stay longer. On Fire at Work features examples and original stories from exclusive personal interviews with over 25 founders/CEOs/presidents of companies like Marriott, Siemens, BB&T Bank, Wegmans, 7-Eleven, Hormel, Canadian WestJet, Ben & Jerry's, and The Container Store, along with smaller companies like Firehouse Subs, the Nerdery, and Build-A-Bear. The guiding principle is that any organization in any industry - from Fortune 500 firms to mom-and-pop shops - can learn how to bring out the very best in their employees. 
The book's content-rich research and conversational case study-based narrative make it a timely, actionable go-to reference on employee performance and productivity for C-level execs, corporate and government managers, HR professionals, and small business owners. 
On Fire at Work is a practical field guide that any organization can implement to build, not an engaged workforce, but a workforce that's on fire!
    Show book
  • The California real estate audiobook on How to get started flipping houses in California - Buying a property to flip & make money now! - cover

    The California real estate...

    Scott Roberts

    • 0
    • 0
    • 0 
    The California real estate audiobook on How to get started flipping houses in California 
Buying a property to flip & make money now!   By Scott Roberts 
narrated by Brian Mahoney 
Imagine knowing how to invest in real estate using the real estate investing secrets the pros use. Know how to buy property & how to invest in property to make massive money in House Flipping. Live the Hassle Free All-American Lifestyle of prosperity, peace of mind and independence that House Flipping income gives the richest, most financially stable, people in the world. Discover.... 
* House Flipping Blueprint for success! 
* 8 Quick & Easy Ways to Real Estate Financing with 4,000 sources for money! 
* How to quickly locate discount property in California Counties 
* Discover the best cities in California for discount property 
* Best way to Rehab Real Estate 
* The Best way to Sell Your Property Fast! 
* Millionaire Real Estate Rolodex quick & easy access for all your real estate investing needs! 
* Discover Real Estate Terms the pro's use 
and Much Much More! 
People are destroyed for lack of knowledge. For less than the cost of 1 movie you get the knowledge you want to start living your business dreams! 
So Don't wait. You'll wait your life away...
    Show book
  • Bitcoin - Why Not to Invest in Bitcoin - cover

    Bitcoin - Why Not to Invest in...

    Akito Yamamoto

    • 0
    • 0
    • 0 
    DO NOT INVEST IN BITCOIN, UNTIL YOU READ THIS! 
If you are considering investing your hard earned money into Bitcoin. You need to know the other side, that nobody is telling you.This short, to the point guide, does just that! 
Cryptocurrencies these days, are all the rage. The hype of them, can often lead to uninformed investors, jumping into something they really know nothing about. 
Do not let that be you! 
Learn from only those who are really on the cutting edge, and are invested themselves. Many people are trying to capitalize on the hype of cryptos at this moment. Do not be one of those people falling for hype. 
Educate yourself about Bitcoin, or any other cryptocurrency fully, before you make a decision to put money into it.You will not find anything out there, that gives the information given in this book.
    Show book
  • Facebook Marketing Tips - Zero Cost Facebook Marketing Plan for Small Business - cover

    Facebook Marketing Tips - Zero...

    Bob Mather

    • 0
    • 0
    • 0 
    Are you certain that marketing as it currently stands is heading for a revolution, but you aren’t quite sure what to actually do about it? 
Then Facebook Marketing Strategies: Zero Cost Facebook Marketing Plan for Small Business is the book that you have been waiting for. 
It doesn’t matter what metric you are measuring. There are signs that there is a shift ahead that can be found practically at every turn. Seeing the signs are one thing, preparing for them is another matter entirely as it is not something that can be done haphazardly at the last moment if you hope to be able to realistically provide for your business in this new economy. When it comes to knowing that you are ready for what comes, you need to ensure that you have a reliable source of information that can guide you properly. 
To that end, this audiobook provides valuable and quite possibly business-saving information designed to ensure you are as prepared as possible when it comes to ensuring your Facebook marketing strategy is on point. You will also learn crucial marketing skills related to groups and communities and, more importantly, the best ways to design your customer avatar. 
When you purchase this audiobook you will discover: 
 What Facebook marketing is and how a small business can take advantage of it.The secret power of Facebook groups and how to create one that rocks.How to set up a chatbot for free.How to set up a marketing campaign that brings in results and builds a healthy relationship with your customers and fans. 
What are you waiting for? Get this audiobook today and start growing your audience!
    Show book
  • So Rich So Poor - Why It's so Hard to End Poverty in America - cover

    So Rich So Poor - Why It's so...

    Peter Edelman

    • 0
    • 0
    • 0 
    “A competent, thorough assessment from a veteran expert in the field.” —Kirkus Reviews   Income disparities in our wealthy nation are wider than at any point since the Great Depression. The structure of today’s economy has stultified wage growth for half of America’s workers—with even worse results at the bottom and for people of color—while bestowing billions on the few at the very top.   In this “accessible and inspiring analysis”, lifelong anti-poverty advocate Peter Edelman assesses how the United States can have such an outsized number of unemployed and working poor despite important policy gains. He delves into what is happening to the people behind the statistics and takes a particular look at young people of color, for whom the possibility of productive lives is too often lost on the way to adulthood (Angela Glover Blackwell).   For anyone who wants to understand one of the critical issues of twenty-first century America, So Rich, So Poor is “engaging and informative” (William Julius Wilson) and “powerful and eloquent” (Wade Henderson).
    Show book