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  Dollarlogic - A Six-Day Plan to...

  Andy Martin

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  Risk does not equal rewardThis is the proprietary thesis of Dollarlogic and what separates Martin’s message from the rest of the “buy, buy, buy!” investment industry. Risk does not equal reward in relationships, behind the wheel of a car, or in any other aspect of life, so why should it in the highly varied and sophisticated world of investing?In Dollarlogic, Wall Street veteran Andy Martin explains what risk really is, why stocks are actually less risky than bonds, and why predicting yourself is more important than predicting the stock market.The new investment philosophy of Dollarlogic will show you how and why to make the important changes in your investing habits that could make a meaningful difference in your life and legacy. Although it may be true that money can’t buy happiness, it can buy just about everything else!In this practical and readable book, you’ll learn:The four types of investors and how to become the right one.How losing less is better than winning more.How to stop chasing returns and start chasing—and winning—odds.Why a higher return investment can actually make you less money.Why your no-load fund could be much more expensive than you think.

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  The Marketing Attitude -...

  Marcia Yudkin

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  Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.
  
  ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

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  The Success Paradox - How to...

  Gary C. Cooper

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  The Success Paradox is the improbable story of a life and business transformed, told in a warmly authentic style that says: “I hit rock bottom, I surrendered, I began doing the opposite of what I’d been doing before, miracles happened, and here’s what you can learn from my journey.”With riveting personal details that illuminate his discoveries, Gary details how he defied the odds – not just to survive but to thrive - by implementing a series of paradoxical strategies, fundamentally opposite to anything he’d ever done before. The result is an inspiring book about what happened to him and a blueprint for readers to experience how to surrender and win in business and life.

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  The Money Shot - The...

  Crystal D. Gifford

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  Having a Massive Revenue Strategy™ is critical to athletes heading into the pros; The International Center for Athletic Financial Development™ is the foundation where college and professional athletes find guidance to develop powerful financial strategies that allow them to fully enjoy their earnings both now and in the future. This book is a compilation of those strategies. Dr. Gifford brings the difficult and often taboo topic of finances to clients in an easy-to-understand, applicable format; for over 15 years she has helped clients maximize the impact of their success and live their dreams and luxury lifestyles through financial development and efficient resource planning. The Money Shot addresses a unique and underserved market, and provides clear-cut tactics in a voice that is credible.

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  Never Lose a Customer Again: The...

  Kinsley Thorley

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  Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your CustomersYou might wonder what is the significance of customer retention for your business. Have you wondered if it's more important to acquire new customers or make sure you're getting the loyalty of your current customers? A study done by Harvard Business Review shows that a 5% increase in customer retention will translate to between a 25-95% increase in profits for your business. That is how powerful and significant customer retention is.This audiobook will teach you the proven strategies and techniques that would make sure you retain your customers for good. You will discover useful tips on how to create a culture of retention in every business function of your company. You will learn how to market and sell products that are aimed at retaining your prospects and subscribers.In this audiobook, the following topics will be discussed:- Customer Retention- Member Retention- List RetentionThe business world today is very competitive that is why you have to constantly devise ways not only to attract customers but to keep your existing ones. If you want to learn more about how you can effectively retain your customers, scroll up and click "add to cart" now.

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  The Art of Fairness

  David Bodanis

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  From a New York Times bestselling author, a fresh and detail-rich argument that the best way to lead is to be fairCan you succeed without being a terrible person? We often think not: recognizing that, as the old saying has it, “nice guys finish last.” But does that mean you have to go to the other extreme and be a bully or Machiavellian to get anything done?In The Art of Fairness, bestselling author David Bodanis uses thrilling case studies to show there's a better path, leading neatly in between. He reveals how it was fairness, applied with skill, that led the Empire State Building to be constructed in barely a year––and how the same techniques brought a quiet English debutante to become an acclaimed jungle guerrilla fighter. In ten vivid profiles featuring pilots, presidents, and even the producer of Game of Thrones, we see that the path to greatness doesn't require crushing displays of power or tyrannical ego. Simple fair decency can prevail.With surprising insights from across history––including the downfall of the very man who popularized the phrase “nice guys finish last”––The Art of Fairness charts a refreshing and sustainable new approach to cultivating integrity and influence.

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