Other books that might interest you

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  Animal Pharm - One man's...

  Mark Purdey

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  "Next to weapons of mass destruction, BSE or Mad Cow Disease was the Blair government's biggest scare. Mark Purdey's investigation is urgent, required reading." - John Pilger
  "If Purdey is right, he deserves a Nobel Prize for medicine. Instead he has been shot at, his phone lines have been cut and his house has been burnt down. The Ministry of Agriculture, which for 50 years has enjoyed a dangerously close relationship with the agrochemical industry, has repeatedly sought to discredit him." - George Monbiot
  Mark Purdey's life changed one day in 1984 when a Ministry of Agriculture inspector told him he must administer a toxic organophosphate pesticide to his dairy herd. Passionately committed to organic farming and convinced of the harmful effects of chemicals in the environment, he refused to comply. "It was as if my whole life became focused", he explained later. Before they had a chance to prosecute, Purdey took the Ministry to court and won his case. These experiences led him to challenge the orthodox line on the origins of Mad Cow Disease and its human counterpart variant CJD. Could the insecticide used in the official programme have precipitated the spread of the disease?
  Purdey's quest to discover the truth was hampered at every turn by government bureaucracies and self-serving scientific cliques who sought to smear and marginalize him. Dogged by dirty tricks and forced to work alone as something of a scientific sleuth, he struggled to reveal hidden interests and dangerous secrets. His supporters included many members of the public, as well as Prince Charles and the poet Ted Hughes. The latter wrote to him expressing "a million congratulations".
  Increasingly sceptical of the official narrative, Purdey was certain that toxic environmental factors would provide answers, and so embarked on a self-funded worldwide odyssey to investigate. Animal Pharm follows him on these eco-detective trails to locations as diverse as Iceland, Sardinia, Colorado and Australia. Purdey uncovers contamination from industry, munitions, pesticides, nuclear experiments and natural geology, linking these with the emergence of a range of neurodegenerative diseases. His research is at once compelling and disturbing, helping to create a paradigm shift in our understanding of the relationship of pollutants to disease and health.

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  Meat Me Halfway - How Changing...

  Brian Kateman, Bill McKibben

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  We know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: stop eating meat. But, for many people, that stark solution is neither appealing nor practical. In Meat Me Halfway, author and founder of the reducetarian movement Brian Kateman puts forth a realistic and balanced goal: mindfully reduce your meat consumption. It might seem strange for a leader of the plant-based movement to say, but meat is here to stay. The question is not how to ween society off meat but how to make meat more healthy, more humane, and more sustainable. In this book, Kateman answers the question that has plagued vegans for years: why are we so resistant to changing the way we eat, and what can we do about it? Exploring our historical relationship with meat, from the domestication of animals to the early industrialization of meatpacking, to the advent of the one-stop grocery store, the science of taste, and the laws that impact our access to food, Meat Me Halfway reveals how humans have evolved as meat-eaters. Featuring interviews with pioneers in the science of meat alternatives, investigations into new types of farming designed to lessen environmental impact, and innovations in ethical and sustainable agriculture, this down-to-earth book shows that we all can change the way we create and consume food.

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  Influence

  Sara McCorquodale

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  Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-listen for anyone whose business success is dependent on prospering online. Readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success. All of this will be presented alongside take-aways that will instantly improve listeners own work in the digital space. In addition, thanks to Sara's independent analysis of influencer media and marketing, they will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.“It's the wild west out there. This book is your sheriff.” THE SUNDAY TIMES“In a nutshell, Sara's like a human Google Translate, but for translating the world of Google.” THE EVENING STANDARD

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  On the Future - Prospects for...

  Martin Rees

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  A provocative and inspiring look at the future of humanity and science from world-renowned scientist and bestselling author Martin Rees 
  Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow. 
  The future of humanity is bound to the future of science and hinges on how successfully we harness technological advances to address our challenges. If we are to use science to solve our problems while avoiding its dystopian risks, we must think rationally, globally, collectively, and optimistically about the long term. Advances in biotechnology, cybertechnology, robotics, and artificial intelligence—if pursued and applied wisely—could empower us to boost the developing and developed world and overcome the threats humanity faces on Earth, from climate change to nuclear war. At the same time, further advances in space science will allow humans to explore the solar system and beyond with robots and AI. But there is no “Plan B” for Earth—no viable alternative within reach if we do not care for our home planet. 
  Rich with fascinating insights into cutting-edge science and technology, this accessible book will captivate anyone who wants to understand the critical issues that will define the future of humanity on Earth and beyond.

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  Celebrate the Solstice -...

  Richard Heinberg

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  This book is an accessible, engaging tool to help people enrich their lives through the observance of ancient, astronomically determined Earth festivals. It assists us to recover an experience that had deep meaning for the ancients and that is now increasingly relevant to a world facing environmental challenges. Seasonal festivals are not meant to be cultural relics. They are joyous, fun, mischievous, profound, life-affirming events that connect us deeply with the Earth, the heavens, and the wellspring of being within us. This book encourages us to undertake full-bodied, ecstatic seasonal renewal by providing information on the history and meaning of the solstices with practical suggestions on how to celebrate them now.

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  Forced To Be Here

  MGV Sumerall

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  If you've ever felt like your life is out of control, if you've ever felt like no matter what you do, it's just not enough, then this book is for you. Forced To Be Here is an intimate look at the life of a rock star and his wife, Jenny who struggled with depression. The book describes the couple's journey through depression, and isolation. In this story, Jenny finds herself struggling to live in a world she never wanted to be a part of – and never agreed to be a part of. She feels alienated as she tries to go on with her daily life, forced to live in a place she never wanted to be in. Mental health awareness is a recurring theme for this book and the truth is it is something that is needed now more than ever before! There are so many stories out there right now of people who have gone through mental health issues or suicide attempts or thoughts - it's up to us as their friends and family members to be there for them by listening when they need us most. You will find yourself feeling connected to the characters. You will see yourself in the situations they are in and feel why Jenny felt like she was forced to be here.

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