Do you dare to read without limits?
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
A Joosr Guide to Small Data by Martin Lindstrom - The Tiny Clues That Uncover Huge Trends - cover

A Joosr Guide to Small Data by Martin Lindstrom - The Tiny Clues That Uncover Huge Trends

Joosr

Publisher: Joosr

  • 0
  • 1
  • 0

Summary

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.
 
 
 
What can individual behavior tell us about potential purchase choices? Can the arrangement of a teenage girl's shoes reveal a huge trend? Or can the storage of a vacuum cleaner reveal the emotional state of a consumer group?
 
 
 
Small Data is an exhilarating overview into how tiny clues in behavior can reveal huge trends. If you're interested in better understanding people, or in learning how your brand can connect with consumers, cut through advertising noise, and stay ahead of the curve, then this is essential reading.
 
 
 
You will learn:
 
·      How small data can reveal major trends in human behavior
 
·      The hidden motivations that drive people's purchase choices
 
·      How brands can create powerful, lasting connections with consumers.

Other books that might interest you

  • How High Will You Climb? - Determine Your Success by Cultivating the Right Attitude - cover

    How High Will You Climb? -...

    John C. Maxwell

    • 1
    • 10
    • 0
    How high will you climb? John Maxwell says it all depends on your attitude.  Nose up or nose down? Just as the angle of an airplane determines its altitude, so does the approach we take—to family, to work, to life in general—determine the attitude we present the world. The way we solve a problem is often secondary to the approach we take in facing the problem, our outward expression every bit as critical as the inward struggle. When the skies above appear stormy, how will you steer that internal plane we call attitude? With How High Will You Climb?, author John Maxwell presents detailed lessons on the single invaluable quality that has become a person’s primary force toward success. As the world around us delivers challenges—all the while marching on at its own inevitable pace—the attitude we choose affects each of us individually. And yes, an attitude can be chosen. Attitude is easy in times of joy and progress. But how do you handle the failures sure to interrupt the attainment of goals? What happens to us is often quite different from what happens in us. Calling the Bible a “handbook on attitude performance,” Maxwell emphasizes we are never actually flying solo. God supports our approach to problem solving and helps steer the attitude adjustments necessary to think correctly in a sometimes negative world. With a study guide to help evaluate and build upon your own flight angle, How High Will You Climb? establishes the fundamental elements for a steady, durable flight of life.
    Show book
  • Contribute! - Start A Successful Fulfilling Business While Raising Your Kids - cover

    Contribute! - Start A Successful...

    Tatiana Amico

    • 0
    • 1
    • 0
    Shares with women how to figure out what kind of business to start
    Identifies the reasons why they haven’t already started it
    Teaches women how to make their business work with the time they have
    Helps women develop skills necessary to build a home-based business they love and make it a wild success
    Show book
  • The Book of Beautiful Questions - The Powerful Questions That Will Help You Decide Create Connect and Lead - cover

    The Book of Beautiful Questions...

    Warren Berger

    • 1
    • 4
    • 0
    From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. 
      
    When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. 
      
    In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. 
      
    The powerful questions in this book can help you: 
    -        Identify opportunities in your career or industry 
    -        Generate fresh ideas in business or in your own creative pursuits 
    -        Check your biases so you can make better judgments and decisions 
    -        Do a better job of communicating and connecting with the people around you 
      
    Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
    Show book
  • Never Split the Difference - Negotiating As If Your Life Depended On It - cover

    Never Split the Difference -...

    Tahl Raz, Chris Voss

    • 2
    • 6
    • 0
    A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. 
    After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. 
    Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
    Show book
  • Beyond Product - cover

    Beyond Product

    Jill Soley, Todd Wilms

    • 0
    • 6
    • 0
    In the United States alone, there are currently 27M entrepreneurs starting and running their own business. The VC community invested over $71.94B into those ideas, and saw the rise of unique apps exceed 2.8M.
    50% of new businesses fail within the first 5 years and 70% fail in the first 10. 
    Entrepreneurs are expected to be all things to all people in their business, but few have the necessary skills to excel in every domain required to run their organization (i.e. – sales, marketing, finance, operations, talent/culture).
    Over 40 business leaders, entrepreneurs, marketers, investors, and advisors join the two accomplished authors to share their insights to help entrepreneurs overcome the odds and make their big idea a success.
    Easy to read in one sitting but designed to offer strategic and practical advice at each stage of growth to allow the founder to reference back to it again and again as they grow.
    Takes founders through 5 clearly defined stages of growth, explaining how to identify the challenges, how to solve them, and who to bring in at what time to help them grow to the next stage.
    Shares not only the successes of businesses, but also the failures and lessons learned along the way.
    Written by two accomplished, sought-after marketers who have seen organizations struggle getting their big idea to market and wrestled with many of the common challenges along the way.
    Show book
  • Illiberal Reformers - Race Eugenics and American Economics in the Progressive Era - cover

    Illiberal Reformers - Race...

    Thomas C. Leonard

    • 0
    • 1
    • 0
    In Illiberal Reformers, Thomas Leonard reexamines the economic progressives whose ideas and reform agenda underwrote the Progressive Era dismantling of laissez-faire and the creation of the regulatory welfare state, which, they believed, would humanize and rationalize industrial capitalism. But not for all. Academic social scientists such as Richard T. Ely, John R. Commons, and Edward A. Ross, together with their reform allies in social work, charity, journalism, and law, played a pivotal role in establishing minimum-wage and maximum-hours laws, workmen's compensation, antitrust regulation, and other hallmarks of the regulatory welfare state. But even as they offered uplift to some, economic progressives advocated exclusion for others, and did both in the name of progress. Leonard meticulously reconstructs the influence of Darwinism, racial science, and eugenics on scholars and activists of the late nineteenth and early twentieth centuries, revealing a reform community deeply ambivalent about America's poor. Illiberal Reformers shows that the intellectual champions of the regulatory welfare state proposed using it not to help those they portrayed as hereditary inferiors but to exclude them.
    Show book