Other books that might interest you

• 

  The Essential HBO Reader

  Jeffrey P. Jones, Gary R. Edgerton

  • 0
  • 0
  • 0

  Essays on the history of HBO, a company designed to please audiences instead of advertisers, and the impact of its distinctive programming: “Recommended.” —Choice 
   
  The founding of Home Box Office in the early 1970s—when it debuted by telecasting a Paul Newman movie and an NHL game to 365 households in Wilkes-Barre, Pennsylvania—was a harbinger of the innovations that would transform television as an industry and a technology in the decades that followed. HBO quickly became synonymous with subscription television—and the leading force in cable programming. 
   
  Over decades, it’s grown from a domestic movie channel to an international powerhouse with a presence in over seventy countries. It is now a full-service content provider with a distinctive brand of original programming, famed for such landmark shows as The Sopranos and Sex and the City. It’s brought us Six Feet Under and The Wire, Band of Brothers and Angels in America, Curb Your Enthusiasm and Def Comedy Jam, Inside the NFL and Real Sports with Bryant Gumbel, Taxicab Confessions and Autopsy, and multiple Oscar-winning documentaries. 
   
  The Essential HBO Reader brings together an accomplished group of scholars to explain how HBO’s programming transformed the world of television and popular culture, and provides a comprehensive and compelling examination of HBO’s development into the prototypical entertainment corporation of the twenty-first century. 
   
  “An important assessment of the original programming HBO has created in the past few decades?how these programs are derived and what impact they have had.” —Choice 
   
  “A thorough treatment of HBO’s programming . . . a useful addition to a growing number of books about American television in the ‘post-network’ era.” —American Studies

  Show book

• 

  Convert - Make your website sell...

  Jim Martin

  • 0
  • 1
  • 0

  Website conversions are elusive. Hard to obtain and harder to sustain. From Ecommerce to bookings or lead generation sites, we are in the game to optimise our websites in order to maximise the ad spend.
  What do we do when results aren't there, when agencies don't know what's failing and businesess need to revise their site from a different optic? 
  This book will give you an all-around idea of what's needed to find it out. What's at play and what are the things that you and your team haven't considered but are extremely relevant in order to bring conversions back.

  Show book

• 

  Success Mindsets - Your Keys to...

  Ryan Gottfredson

  • 0
  • 0
  • 0

  A USA Today and Wall Street Journal bestseller “blends the latest in mindset research  . . . to present the most comprehensive mindset framework to date” —Whitney Johnson, author of Disrupt Yourself and Build a Team  Success Mindsets helps natural achievers, stalled professionals, and business executives unlock greater success in their life, work, and leadership.   “Mindsets” is a word that is used quite frequently, however, many of those who use it are unaware that mindsets are foundational to and dictate one’s success in life, work, and leadership. Most people are also unable to identify specific mindsets that are necessary for success. Ryan Gottfredson has created this comprehensive and research-based guide designed to awaken readers to:  The power of mindsets  The four mindsets you need to have to be successful  The mindsets you currently possess through personal mindset assessment    This awakening process empowers readers to unlock the greatness within themselves and reach the heights of success that they have been seeking but have thus far been unable to obtain. Within Success Mindsets, Ryan takes readers on a self-development journey to identify and unlock the four mindsets necessary to enhance success across their life, work, and leadership.

  Show book

• 

  No - The only negotiating system...

  Jim Camp

  • 0
  • 0
  • 0

  The system of negotiation that will increase your level of success 
  Jim Camp, the world’s #1 negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways.  
   
   
  • Out of the blue your best customer demands a huge discount—or else he takes his business elsewhere.  
  • You think you finally have a buyer for your home, but then at the last minute she demands that you pay for new landscaping of the yard—or no deal. There are plenty of other properties for sale, and she says she’ll walk.  
  • Your son is having trouble in school, and you have to think about how to deal with his “my way or the highway” teacher. 
   
  When confronted with these—and innumerable other—day-to-day negotiating challenges at work and in your personal life, most people start to guess about how much they should give up in compromise to make the other side happy (“I’ll just meet them halfway, and we can put this problem to bed”).  
   
  Jim Camp has a better way for you to negotiate: 
   
  NO. 
   
  Saying “no” is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses, showing: 
   
  • How to stop being needy, banishing emotional responses such as “I must keep this customer’s business” or “I have to sell this house now,” and start focusing on what you can control—yourself 
  • Why in a negotiation the two worst things to hear are “yes” and “maybe” 
  • How to get to the heart of the issue through the art and science of asking great questions 
  • How to find out who the real “decider” is and stop negotiating with the unqualified 
   
  We live in a compromise- and assumption-based world, but Jim Camp flips conventional wisdom on its head and in the process makes you a more effective negotiator with clients, customers, spouses, kids, neighbors, and coworkers. Through Camp’s system you’ll find that “no” is just the start of the negotiation, not the end of it. With it, you’ll get everything you want and you’ll build solid relationships with those you negotiate with.

  Show book

• 

  13 Things Mentally Strong People...

  Amy Morin

  • 0
  • 1
  • 0

  Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity or agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results all hold us back. 
  Now, for the first time, Morin expands upon the 13 Things from her viral post and shares her tried-and-true practices for increasing mental strength. Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin's specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life.

  Show book

• 

  HBR's 10 Must Reads on Diversity

  Harvard Business Review, David...

  • 0
  • 0
  • 0

  Reap the benefits of a diverse workforce.We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create a culture that seeks and celebrates difference.This book will inspire you to: identify and address bias; short-circuit discrimination instead of unintentionally feeding it; attract, retain, and engage talented people who represent myriad identities; ensure that everyone has equal access to growth opportunities; trade outdated policies for practices that are proven to foster inclusion; and harness employees' unique skills and perspectives to transform how your company operates.

  Show book