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  New Rules of Marketing The: The...

  Natalie Menno

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  The New Rules of Marketing: The Complete Guide to Social Media Marketing. Discover How to Maximize the Use Social Media to Help Grow Your BusinessSocial media is a critical part of everyone’s life. And by that, we don’t mean just businesses for this specific context but everyone who has access to the internet. It is a trend growing faster than ever… even the internet itself. And the latter managed to reach one in every six people in its first decade. Social media beat that number to reachone in every five people. And that happened in just nine years.So, when there is so much opportunity, how do you as a business take advantage of it? This audiobook will help you answer this very question. It will act as a guide on how you can use social media to boost and grow your business that could lead to its success. This audiobook will cover the following topics:-What is Social Media Marketing-How to Use Social Platforms to Grow Your Business-Top Social Media Platforms for Small Businesses and Why You Should Be on Them-How to Generate Leads Using Social Media-Strategies to Promote Your Business Using Social Media-How to Create Engaging Social Content-10 Social Media Dos and Don’ts-What Metrics to Track Using Social Media-And many more!Social media is a very effective way to reach the general public and turn them into paying customers. To learn more, scroll up and click “add to cart” now!

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  Jam! Amp Your Team Rock Your...

  Jeff Carlisi, Dan Lipson

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  Businesspeople and rock stars, at first glance, couldnt appear to be more different. On one hand, youve got the button-down corporate type; on the other, the freewheeling idol of millions. But look closer, and youll see that the worlds of business and rock and roll arent that different after all. Like a business, a successful rock band is made up of both visionaries and devoted followers, leaders and team players. But the band only achieves success when the entire groups pulling in the same direction. When each member understands the part he or she must play within the group, contributing creatively and playing to his or her strengths, thats when the hits start coming.   Jam! brings the lessons of the music business to work in every business. Written by Jeff Carlisi, former guitarist for the chart-topping band 38 Special, and Dan Lipson, one of the countrys sharpest young executives, Jam! will be filled with anecdotal observations, like the story of the architect who became a guitar hero and the multimillion-selling track that almost never was. Each chapter of Jam! will examine a key moment in the development of a bandformation, early success, internal crises, and so forthand demonstrate how executives can use those lessons to crank their own businesses to eleven.   The book will also include insights from musicians who have played in some of the worlds best-known bands, including the Rolling Stones, Lynyrd Skynyrd, and the Black Crowes, and the bands of Billy Joel, Rod Stewart, Ted Nugent, and Sheryl Crow. Each chapter will also close with Verses, Chorus, and Solo, final takeaways that sum up the lessons of each chapter for both groups and individuals.   Jam! will bring together two American institutionsmusic and businessand will demonstrate effectively that the lessons from the former can lead to success in the latter. By the end of the book, readers will live by Jeff and Dans mantra: Rock hard. Work harder.   "Unlike all the other business books I have read, JAM! is memorable, enjoyable and has a great hook" -- Steve Bernstein Publisher of Relix Magazine and President of music media company Zenbu Media LLC

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  Value-based financial management...

  Alexander Guzmán Vásquez, María...

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  This book poses the question: Can a private company be managed using the same criteria as a publicly traded company, basing its decisions on the same financial tools? The answer is yes, and the main objective here is to describe a basic dynamic valuation model through which senior managements can determine the "market" value of a company at any moment. In other words, although these companies remain private, the management model proposed in the book makes their decision-making process as rigorous and professional as if they were listed companies, by using appropriate financial tools that serve as the main support in the decision-making process. The model also encourages the use of different risk management tools to analyze some of the variables that affect value, so that after establishing the allowed movement ranges (risk map), hedging or mitigation mechanisms can be implemented. The objectives outlined in this book are relevant for management practice since they seek to promote a systematic, orderly, documented, and value-oriented decision-making process.

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  Design to Grow - How Coca-cola...

  David Butler, Linda Tischler

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  In today's world, every company is at risk of having a "Kodak Moment"-watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.

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  Think and Grow Rich - An...

  Napoleon Hill

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  This professionally narrated audio edition of Napoleon Hill's Classic Think and Grow Rich was recorded using an exact reproduction of Napoleon Hill's personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, first printed in March of 1937. 
  As Executive Director of the Napoleon Hill Foundation, I receive many requests from people wanting the original 1937 copy of Think and Grow Rich. To satisfy those of you who desire to have a 1937 unedited copy, we have reproduced Napoleon Hill’s personal copy of the first edition, printed in March of 1937 here. This personal copy of Dr. Hill’s was given to me by Dr. Charles W. Johnson, Chairman of the Napoleon Hill Foundation and a nephew of Napoleon Hill. 
  Hill’s works are highly recognizable and have had long lasting influence worldwide. In fact, Think and Grow Rich sells more copies today than before Dr. Hill died in 1970. Now you can purchase this original Foundation authorized 1937 unedited copy of Think and Grow Rich with confidence you are getting the original message as communicated only by Dr. Hill and you will be supporting the nonprofit Napoleon Hill Foundation. 
  A message from Don Green, Executive Director of the Napoleon Hill Foundation.

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  Fire Your Boss - Discover Work...

  Aaron McHugh

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  Fire Your Boss is the disruptive alternative blueprint for charting a new life-giving career path that gives you control, allowing you to set your own rules for your work life. Provocative, liberating, and universally appealing, Fire Your Boss seeks to help listeners resolve the deepest root of workplace unrest—namely, fear and self-preservation.This book upgrades listeners' core belief systems, demonstrates how to liberate their careers forever, and ultimately, join a heretical uprising without becoming an entrepreneur, changing jobs, or simply white-knuckling their way to retirement.Aaron McHugh maps out how to make philosophical, emotional, tactical, and heart-centered shifts at every intersection on the career journey. Firing your boss does not require you to leave to your job. Firing your boss does not require you to start a new business. Firing your boss becomes the life-altering daily mantra that transforms the disengaged into hopeful leaders.Discover how to plot a new course of career freedom and independence, empowerment, and self-reliance. Find your smile again, rekindle your mojo, recapture the art of your work, and start enjoying your work every single day.

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