Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Positioning Services in Competitive Markets - cover

Positioning Services in Competitive Markets

Jochen Wirtz, Kristian P Evans;;;

Publisher: WS PROFESSIONAL

  • 0
  • 1
  • 0

Summary

--> 
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. --> --> --> --> -->Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners. -->Services Marketing;Marketing;Consumer Behavior;Positioning Services;Service Process;Service Environment;Service Advantage;Customer Relationships;Managing Relationship and Building Loyalty;Complaint Handling;Service Recovery;Service Excellence;Service Quality and Productivity; Service LeadershipKey Features:There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitionersThe book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet pointsThe book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia

Other books that might interest you

  • How to Tell a Joke - An Ancient Guide to the Art of Humor - cover

    How to Tell a Joke - An Ancient...

    Marcus Tullius Cicero

    • 0
    • 1
    • 0
    Timeless advice about how to use humor to win over any audienceCan jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome’s greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity’s funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him “the stand-up Consul.” How to Tell a Joke provides a lively new translation of Cicero’s essential writing on humor alongside that of the later Roman orator and educator Quintilian. The result is a timeless practical guide to how a well-timed joke can win over any audience.As powerful as jokes can be, they are also hugely risky. The line between a witty joke and an offensive one isn’t always clear. Cross it and you’ll look like a clown, or worse. Here, Cicero and Quintilian explore every aspect of telling jokes—while avoiding costly mistakes. Presenting the sections on humor in Cicero’s On the Ideal Orator and Quintilian’s The Education of the Orator, complete with an enlightening introduction and the original Latin on facing pages, How to Tell a Joke examines the risks and rewards of humor and analyzes basic types that readers can use to write their own jokes.Filled with insight, wit, and examples, including more than a few lawyer jokes, How to Tell a Joke will appeal to anyone interested in humor or the art of public speaking.
    Show book
  • The Book of Beautiful Questions - The Powerful Questions That Will Help You Decide Create Connect and Lead - cover

    The Book of Beautiful Questions...

    Warren Berger

    • 8
    • 36
    • 0
    From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. 
      
    When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. 
      
    In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. 
      
    The powerful questions in this book can help you: 
    -        Identify opportunities in your career or industry 
    -        Generate fresh ideas in business or in your own creative pursuits 
    -        Check your biases so you can make better judgments and decisions 
    -        Do a better job of communicating and connecting with the people around you 
      
    Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
    Show book
  • The Hidden History of American Oligarchy - Reclaiming Our Democracy from the Ruling Class - cover

    The Hidden History of American...

    Thom Hartmann

    • 0
    • 1
    • 0
    Thom Hartmann, the most popular progressive radio host in America and a New York Times bestselling author, looks at the history of the battle against oligarchy in America—and how we can win the latest round. 
     
    Billionaire oligarchs want to own our republic, and they're nearly there thanks to legislation and Supreme Court decisions that they have essentially bought. They put Trump and his political allies into office and support a vast network of think tanks, publications, and social media that every day push our nation closer and closer to police-state tyranny.  
     
    The United States was born in a struggle against the oligarchs of the British aristocracy, and ever since then the history of America has been one of dynamic tension between democracy and oligarchy. And much like the shock of the 1929 crash woke America up to glaring inequality and the ongoing theft of democracy by that generation's oligarchs, the coronavirus pandemic of 2020 has laid bare how extensively oligarchs have looted our nation's economic system, gutted governmental institutions, and stolen the wealth of the former middle class. 
     
    Thom Hartmann traces the history of this struggle against oligarchy from America's founding to the United States' war with the feudal Confederacy to President Franklin Roosevelt's struggle against “economic royalists,” who wanted to block the New Deal. In each of those cases, the oligarchs lost the battle. But with increasing right-wing control of the media, unlimited campaign contributions, and a conservative takeover of the judicial system, we're at a crisis point.  
     
    Now is the time for action, before we flip into tyranny. We've beaten the oligarchs before, and we can do it again. Hartmann lays out practical measures we can take to break up media monopolies, limit the influence of money in politics, reclaim the wealth stolen over decades by the oligarchy, and build a movement that will return control of America to We the People.
    Show book
  • How to Keep an Open Mind - An Ancient Guide to Thinking Like a Skeptic - cover

    How to Keep an Open Mind - An...

    Sextus Empiricus

    • 1
    • 2
    • 0
    How ancient skepticism can help you attain tranquility by learning to suspend judgmentAlong with Stoicism and Epicureanism, Skepticism is one of the three major schools of ancient Greek philosophy that claim to offer a way of living as well as thinking. How to Keep an Open Mind provides an unmatched introduction to skepticism by presenting a fresh, modern translation of key passages from the writings of Sextus Empiricus, the only Greek skeptic whose works have survived.While content in daily life to go along with things as they appear to be, Sextus advocated—and provided a set of techniques to achieve—a radical suspension of judgment about the way things really are, believing that such nonjudging can be useful for challenging the unfounded dogmatism of others and may help one achieve a state of calm and tranquility. In an introduction, Richard Bett makes the case that the most important lesson we can draw from Sextus’s brand of skepticism today may be an ability to see what can be said on the other side of any issue, leading to a greater open-mindedness.Complete with the original Greek on facing pages, How to Keep an Open Mind offers a compelling antidote to the closed-minded dogmatism of today’s polarized world.
    Show book
  • Thomas Paine's Rights of Man - cover

    Thomas Paine's Rights of Man

    Christopher Hitchens

    • 0
    • 1
    • 0
    A timely primer and a highly personal appreciation of one of the most influential and revolutionary works of political philosophy.    Christopher Hitchens, the #1 New York Times–bestselling author of God Is Not Great has been called a Tom Paine for our times, and in this addition to the Books that Changed the World Series, he vividly introduces Paine and his Declaration of the Rights of Man, the world’s foremost defense of democracy. Inspired by his outrage at Edmund Burke’s attack on the French Revolution, Paine’s text is a passionate defense of man’s inalienable rights, and the key to his reputation. Ever since the day of publication in 1791, Declaration of the Rights of Man has been celebrated, criticized, maligned, suppressed, and co-opted, but in Thomas Paine’s Rights of Man, Hitchens marvels at its forethought and revels in its contentiousness. Famous as a polemicist and provocative commentator, Hitchens is a political descendent of the great pamphleteer. In this engaging work he demonstrates how Thomas Paine’s book forms the philosophical cornerstone of the United States of America, and how “in a time when both rights and reason are under attack, the life and writing of Thomas Paine will always be part of the arsenal on which we shall need to depend.” Enlivened by Hitchens’s extraordinary prose, this “elegant and useful primer . . . ought still to engage us all” (The Guardian).   “Paine, as Hitchens notes in this lucid and fast-moving appreciation, has no proper memorial anywhere; this slender book makes a good start.” —Kirkus Reviews
    Show book
  • Nazi Women - The Attraction of Evil - cover

    Nazi Women - The Attraction of Evil

    Paul Roland

    • 0
    • 1
    • 0
    The Nazis believed their mission was to 'masculinize' life in Germany. Hermann Goering told women, 'Take a pot, a dustpan and a broom, and marry a man,' but many still became active participants in murder and mayhem.From the Reich Bride Schools through the Bund Deutscher Mädel and the bizarre Lebensborn Aryan breeding programme to the brothels of the Sicherheitsdienst, this book covers the lives of women in the Third Reich, concentrating on those who sought personal power and influence amid the chaos and death.
    Show book