Other books that might interest you

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  Hardheaded & Softhearted -...

  Krish Dhanam, Rick Belluzzo

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  The former Microsoft CEO and an executive coach trained by Zig Ziglar share their business philosophy of balancing IQ with emotional intelligence. 
   
  Rick Belluzzo and Krish Dhanam offer their “Lessons from the Boardroom to the Break Room” based on their extensive experience with companies such as Microsoft, Hewlett Packard, Quantum, and the Zig Ziglar Corporation. This little book captures their wisdom in capsule form, designed to guide readers along the path to a point where IQ meets EQ and quality of life results. When head and heart, skill and will, and strategic formula and emotional foundation merge, leaders can excel professionally and personally, and organizational cultures become more dynamic and productive. 
   
  “Running a successful business requires IQ and EQ (emotional intelligence) because decisions affect people . . . With a business world where change is the new normal, you need EQ and IQ to prosper.” —The Dallas Morning News 
   
  “Rick Belluzzo and Krish Dhanam are living embodiments of their brand of leadership philosophy . . . [they] believe it is imperative that executives not only be able to steer their companies through these times of trouble, but also effectively communicate the need to change and their vision for doing so to employees.” —Trinidad & Tobago Guardian

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  The Villager - How Africans...

  Feyi Olubodun

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  The Villager is essential reading for brand owners wishing to conquer new markets.
  When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing?
  He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.
  In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

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  Romance Your Brand - Building a...

  Zoe York

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  “Genre fiction series are the bread and butter of mid-list writers. For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author 
  For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.  
  This book covers: 
  •high-concept pitches 
  •taglines and blurbs 
  •world building and casts of characters 
  •writing the first book in a series 
  •finding comparable series and covers 
  •how to write towards future marketing 
  •and why ALL OF THE ABOVE should be considered before you write a single word

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  The Ten Commandments of a...

  Vladimir John

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  The e-book reveals a set of rules obeyed by entrepreneurs who are running successful businesses in the long-term. Business is affected by many variables, but every entrepreneur can affect those which are essential for success! Which are they?

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  The Power of Nice - How to...

  Linda Kaplan Thaler, Robin Koval

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  Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
  In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
  
  ©2006 Linda Kaplan Thaler and Robin Koval; (P)2007 Oasis Audio LLC

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  Hustle with style! - For...

  Camilla Kristiansen

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  This book is for the kick-ass woman that want success and loves the hustling. She want to make it to the top and be friends with doing more in her life and in her business. She knows that she is capable to do so much more and up level her life in any areas. This book will kick your butt into action.

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