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Beyond Product - cover

Beyond Product

Jill Soley, Todd Wilms

Publisher: Morgan James Publishing

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Summary

In the United States alone, there are currently 27M entrepreneurs starting and running their own business. The VC community invested over $71.94B into those ideas, and saw the rise of unique apps exceed 2.8M.
50% of new businesses fail within the first 5 years and 70% fail in the first 10. 
Entrepreneurs are expected to be all things to all people in their business, but few have the necessary skills to excel in every domain required to run their organization (i.e. – sales, marketing, finance, operations, talent/culture).
Over 40 business leaders, entrepreneurs, marketers, investors, and advisors join the two accomplished authors to share their insights to help entrepreneurs overcome the odds and make their big idea a success.
Easy to read in one sitting but designed to offer strategic and practical advice at each stage of growth to allow the founder to reference back to it again and again as they grow.
Takes founders through 5 clearly defined stages of growth, explaining how to identify the challenges, how to solve them, and who to bring in at what time to help them grow to the next stage.
Shares not only the successes of businesses, but also the failures and lessons learned along the way.
Written by two accomplished, sought-after marketers who have seen organizations struggle getting their big idea to market and wrestled with many of the common challenges along the way.

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