Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
The Man Who Sold America - The Amazing (but True!) Story of Albert D Lasker and the Creation of the Advertising Century - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

The Man Who Sold America - The Amazing (but True!) Story of Albert D Lasker and the Creation of the Advertising Century

Jeffrey L. Cruikshank, Arthur W. Schultz

Publisher: Harvard Business Review Press

  • 0
  • 1
  • 0

Summary

We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker.Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats.As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people.The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.
Available since: 08/12/2010.

Other books that might interest you

  • The Theory of Money and Credit - cover

    The Theory of Money and Credit

    Ludwig von Mises

    • 0
    • 0
    • 0
    "The Theory of Money and Credit" is a seminal work written by Austrian economist Ludwig von Mises, first published in 1912. The book is considered a cornerstone in the Austrian School of Economics and provides a comprehensive analysis of the nature, functions, and economic implications of money and credit. In "The Theory of Money and Credit," Ludwig von Mises explores the fundamental principles that govern the role of money and credit in economic systems. He delves into the origins of money, the nature of credit, and the impact of monetary policy on economic stability. Mises emphasizes the subjective theory of value and the importance of individual choices in shaping economic phenomena. The book also discusses the business cycle theory, highlighting the role of credit expansion in causing economic booms and subsequent contractions.
    Show book
  • Locavesting - The Revolution in Local Investing and How to Profit From It - cover

    Locavesting - The Revolution in...

    Amy Cortese

    • 0
    • 0
    • 0
    We buy local and eat local. So why is it so hard to invest  local? The truth is, our financial markets have evolved to serve  big business, a fact only underscored by the recent financial  crisis and bailout. Wall Street has come roaring back, but Main  Street is fighting for its life. In catering to those companies  deemed too big too fail, weve created a new  group that could be labeled too small too succeed.   Author Amy Cortese believes that by investing locally, in the  companies that create jobs and healthy communities, we can begin to  rebuild the economy and repair our tattered financial  system Locavesting is a how- to guide for investing  locally and explores the emerging phenomenon of  locavesting through narrative accounts of people like  Dante Hess, Chris Lindstrom and Woody Tasch, who are the pioneers  of this movement -- the Muhammad Yunuss of the capital  markets. She also illustrates how, in many ways, locavesting is a  return to the very roots of our economic system -- and our  humanity. The book offers a totally fresh perspective on investing  and explores powerful new ideas for making capitalism work again  for the rest of us.
    Show book
  • Small Startup: The Essential Guide to Internet Business Startups Discover the Steps and Tips on How to Establish Your Own Internet Business - cover

    Small Startup: The Essential...

    Dion Connor

    • 0
    • 0
    • 0
    Small Startup: The Essential Guide to Internet Business Startups. Discover the Steps and Tips on How to Establish Your Own Internet BusinessMany people hear about the benefits of having their own Internet business. They hear about the ability to work from anywhere, not be tied to a cubicle in an office building, not make money for someone else, and be one’s own boss. This greatly appeals to many of them, leading them to starting their own Internet business. Unfortunately, 95% of Internet businesses fail, many of those not making it past the first year, as many eager business owners fail to recognize that there are critical elements that must be done in order to have a successful business, something many Internet marketers leave out when they are emailing their subscribers with offers.This audiobook will teach you everything you need to know to ensure you will start a successful internet business. It will give you a solid foundation that will help you be among the 5% that are successful and have a long-lasting internet business.This audiobook will discuss the following topics:-Register Your Business With a Legal Business Name-Get A Second Address For Your Business-Open a Separate Business Bank Account-Open A Merchant Account-Set Up A New Google Account-Set Up Your Business Website-Start Adding Products To Your Website-Start Sending Traffic To Your Site-Money Management-And many more!If you want to learn more, scroll up and click “add to cart” now!
    Show book
  • Exception to the Rule - The Surprising Science of Character-Based Culture Engagement and Performance - cover

    Exception to the Rule - The...

    Peter J. Rea, James K. Stoller,...

    • 0
    • 0
    • 0
    The antidote to navigating turbulent times isn’t more rules. It is timeless virtue that creates sustainable value. 
    
     
    Thoughtful leaders are keenly aware of the enormous challenge they face to drive high performance in a world that continues to ratchet up pressure and uncertainty. Some leaders respond by getting tough and establishing strict rules. They get people in line, but they don’t inspire excellence. Wise leaders, on the other hand, help their people practice character to navigate their way through the turbulence-without lowering performance expectations. As a result, their people are more reliable under pressure.
    
     
    Exception to the Rule links ancient wisdom with contemporary science on high performance, teamwork, and engagement. Building an organizational culture based on classical virtues-of trust, compassion, courage, justice, wisdom, temperance and hope-is both strategically smart and a better way to live.
    
     
    Exception to the Rule walks you through the steps of helping everyone in your organization focus on character defined by virtue. The word virtue means excellence, which is why each one is essential to help people perform at a high level despite uncertainty and pressure. Under character-based leadership, teams work better together, creativity flourishes and engagement increases.
    
     
    The most powerful idea of Exception to the Rule is this: character defined by virtue is not based on birthright; it can be learned and practiced. Everyone can develop habits to become better than they were. While character cannot be legislated, character can be cultivated.
    
     
    As virtue proves its value, the culture you have can evolve into the culture you need.
    Show book
  • Intelligent Influence - AI-Enhanced Marketing Strategies for Global Success - cover

    Intelligent Influence -...

    D Nathan Venture

    • 0
    • 0
    • 0
    "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success" is a transformative guide navigating the fusion of AI and marketing. It opens with an exploration of AI's impact on consumer behavior, delves into predictive analytics and personalized marketing, and uncovers the secrets of AI-driven content creation. Chapters also address privacy, trust, and global marketing strategies. Whether you're a marketing professional or entrepreneur, this book is your essential compass in the AI marketing landscape, offering actionable insights for international success. Character count: 638
    Show book
  • The Lords of Strategy - The Secret Intellectual History of the New Corporate World - cover

    The Lords of Strategy - The...

    Walter Kiechel III

    • 0
    • 0
    • 0
    Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. Yet just fifty years ago business "plans" were mere extrapolations of the status quo, heedless of the forces that determine the fate of today's organizations: competitive threats, customer needs and business costs. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. 
     
    The Lords of Strategy recounts the birth and evolution of strategy-arguably the most influential business paradigm of the past half century-and the trials and triumphs of the surprising disruptors who invented it. Principal among them were four men-Bruce Henderson, founder of the Boston Consulting Group; Bill Bain, creator of Bain & Company; Fred Gluck, longtime managing director of McKinsey & Company; and Harvard Business School professor Michael Porter-each obsessed with pinpointing how companies achieve competitive advantage over others. This insider account reveals the industry's pioneers as "idea junkies": a new breed of intellectuals who wielded concepts as weapons for fighting business battles. Their relentless efforts to plumb the depths of competition exploded much of the prevailing wisdom, galvanized executives into action, and forced companies to understand themselves as never before. 
     
    An important audiobook by one of management's keenest observers, The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works-and what doesn't-when forging strategy.
    Show book