Which book are you going to read today?
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Marketing to Gen Z - The Rules for Reaching This Vast--and Very Different--Generation of Influencers - cover

Marketing to Gen Z - The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Jeff Fromm, Angie Read

Publisher: AMACOM

  • 0
  • 0
  • 0

Summary

Today's teens are a force to be reckoned with. Businesses focused on Millennials ... beware! Their successors are right around the corner-promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter * Avoid blatant advertising and tap influencer marketing * Reflect their values * Understand their language and off-beat humor * Adapt content and social media strategies * Offer the shopping experiences they expect * And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

Other books that might interest you

  • How to Influence People - Make a Difference in Your World - cover

    How to Influence People - Make a...

    Jim Dornan, John C. Maxwell

    • 0
    • 2
    • 0
      
    You can make a difference! 
    Believe it or not, the most effective way to make an impact on the world is to make an impact on individual people. How do you do that? Through influence. 
    In How to Influence People, leadership guru John C. Maxwell and his friend Jim Dornan tell you how to make a positive impact on every person in your life, from your children and coworkers to your customers and the barista at the coffee shop. 
    How to Influence People will empower you to become a potent and positive influence in the lives of those around you without using a position or title. By “pouring your life into other people” (Dr. Maxwell’s definition of mentoring), “you can truly make a difference in their lives.” And when you make a difference in the lives of others, it makes a difference in your life too. 
    Learn to perceive the stages of influence in your relationships and skillfully navigate your progress from perfect stranger to helpful confidant, to inspiring mentor and multiplier of influencers. 
    Let this book impact your relationships, great and small, and make you a positive influencer and better leader in the lives of those around you. 
      
     
    Show book
  • The Smile Prescription - cover

    The Smile Prescription

    Rich Castellano

    • 0
    • 1
    • 0
    Dr. Rich has been featured on ABC, NBC, CBS, & FOX 
      
    "The Smile Prescription" isn’t just a book to read, it’s a Smile Prescription to take and master. Real science, true stories, and fun exercises create lasting results. "The Smile Prescription" teaches you how to live a happier, healthier, and more abundant life. 
      
    “Create more smiles in your life and your relationships NOW with 'The Smile Prescription'.” --- Larry Benet, The Connector, Forbes 25 Professional networking Experts to Watch “Dr. Rich is the original “Smile Dr.” and I recommend 'The Smile Prescription' to anyone who wants to grow professionally or personally.” --- Scott Hallman, Two-Time Inc. 500 Founder & CEO and World’s Leading Business Coach 
      
    Rich Castellano, MD, The Smile Dr. is a double board certified facial plastic surgeon, bestselling author, scientist, and busy speaker. He is an expert on how to change the facial appearance, and also on how our facial appearance changes us. You must hear what the latest science and research shows about your greatest asset and resource, your SMILE!
    Show book
  • The Face of the Business - Develop Your Signature Style Step Out from Behind the Curtain and Catapult Your Business on Video - cover

    The Face of the Business -...

    Rachel Nachmias

    • 0
    • 2
    • 0
    In The Face of The Business women learn how to:
    Dress like the brilliant expert they already are – and get compensated accordingly
    Know exactly how to choose their best styles and avoid the rampant fashion myths that undermine their results
    Finally get their wardrobe working for them and their business
    Leverage their beauty potential on camera to attract thousands, or even millions of viewers
    Develop their signature style and never let their appearance hold them back again
    Show book
  • The Miracles of Your Mind - cover

    The Miracles of Your Mind

    Joseph Murphy

    • 0
    • 3
    • 0
    In this book Dr. Joseph Murphy explains how the latent powers inherent in our subconscious can improve our lives. He discusses the two minds that each of us possess; the objective mind and the subjective mind, and how to integrate them. He also explains how to harness the power of mind, especially the subconscious mind. Dr. Joseph Murphy, the founder of 'The Church of Divine Science', produced books, tapes, and radio broadcasts on spiritual matters, the historical values of life, the art of wholesome living, and the teachings of great philosophers-both from the Eastern and Western cultures.
    Show book
  • Potentials Unlocked - Keys to Unlock Your Potentials and Uncover Your Hidden Talents - cover

    Potentials Unlocked - Keys to...

    Instafo, Leon Stanford

    • 0
    • 1
    • 0
    Awaken Your Inner True Power!
     
    Dare to achieve more? Dare to dream big? Dare to defy life?
     
    We are all born with natural talent and unique abilities to accomplish the most amazing things in our lives and to contribute immensely to the world around us. Now while some of our greatest innate strengths are obvious to us, there are our other gifted qualities below the surface which we are totally oblivious of.
     
    What is important is to discover these “hidden potentials” then cultivate them for our personal goals and ambitions - whether that is to figure out your career path, to find your passion, or simply to be a better person, or maybe it’s even because you feel stuck with where you are in life or unsatisfied with where you are headed and want to change.
     
    Regardless, there is no better opportunity to let your full potential shine through when “personal desire” requires you to. When that does occur, the only thing holding you back is YOURSELF - for reasons due to lack of confidence to accomplish greatness, lack of sheer willpower to do more, or lack of knowledge on how to do so.
     
    Whatever the case may be, “Potentials Unlocked” will help you dive in and awaken your sleeping giant within to be able to...
     
    * Achieve success faster by tweaking how you usually perform.
     
    * Improve upon your strengths further and patch up existing problems.
     
    * Create greater impacts on other’s lives by what you already do every day.
     
    * Reach new height thresholds by pushing yourself out of your comfort zone.
     
    * Live every day like a true maverick blazing the trail for the world to follow suit.
     
    * And more to uncover!
     
    If you want to upgrade and unleash your true self, then it’s time now to unlock your potentials that have been forever laid dormant and reap newfound rewards.
    Show book
  • Einstein in His Own Words: 100+ Quotes (Albert Einstein Quotes) - cover

    Einstein in His Own Words: 100+...

    Markkus Rovito

    • 0
    • 3
    • 0
    ABOUT THE BOOK
    Albert Einstein was born in 1879. By the time of his death in 1955, the world Einstein was born into would be completely foreign to him. Scientific breakthroughs and advancement over the 76 years of his life permanently changed the world.
    While Einstein was regarded as brilliant by both his contemporaries and predecessors, Einstein had a humble assessment of his mental faculties. 
    Einstein published his theory of relativity in 1905, at the tender age of 26, and years later it was all but validated by the scientific community at large. Yet, the source of his greatest triumph also lead to his greatest sources of consternation.
    MEET THE AUTHOR
    Markkus took a degree in journalism and ran with it, covering topics such as music, technology, business, health and the future for a variety of print and online publications, including Remix, MaximumPC, DJ Tech Tools, Charged EVs, San Francisco Business Times, Philadelphia Weekly, Mac | Life, MacHome, Electronic Musician, and others.
    He likes to make music, funny voices, and people's days. He generally keeps a baseline healthy lifestyle going, and then experiments from there. Other interests include world travel, world shifts, and world non-domination. As a rule, he's more well rounded than he used to be. He's also currently training for a half marathon, and when finished will be halfway proud.
    http://www.facebook.com/markkus.rovito
    Twitter: @treefitty
    EXCERPT FROM THE BOOK
    "It is just as important to make knowledge live and to keep it alive as to solve specific problems."
    Contact between the intellectual and the masses must not be lost. It is necessary for the elevation of society and no less so for renewing the strength of the intellectual worker; for the flower of science does not grow in the desert."
    "I am only coming to Princeton to research, not to teach. There is too much education altogether, especially in American schools. The only rational way of educating is to be an example—of what to avoid, if one can’t be the other sort."
    The wonderful things you learn in your schools are the work of many generations, produced by enthusiastic effort and infinite labour in every country of the world. All this is put into your hands as your inheritance in order that you may receive it, honor it, add to it, and one day faithfully hand it on to your children. Thus do we mortals achieve immortality in the permanent things which we create in common."
    ...buy the book to read more exclusive quotes!!
    CHAPTER OUTLINE
    Einstein in His Own Words: 100+ Quotes
    + Introduction
    + On Knowledge and Education
    + On Science
    + Einstein's Humility
    + ...and much more
    Show book