Other books that might interest you

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  Free Prize Inside! - The Next...

  Seth Godin

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  Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.  Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?  Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside.  You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.  We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

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  Presentations

  Harvard Business Review

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  Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to:● Craft your message● Prepare and rehearse effectively● Engage your audience● Manage Q&A sessionsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

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  Land - A New Paradigm for a...

  Martin Adams

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  What if we lived in a world where everyone had enough? A world where everyone mattered and where people lived in harmony with nature? What if the solution to our economic, social, and ecological problems was right underneath our feet? Land has been sought after throughout history. Even today, people struggle to get onto the property ladder; most view real estate as an important way to build wealth. Yet, as readers of this book will discover, the institution of land ownership — and our urge to make money from land — causes economic booms and busts, social and cultural decline, and environmental devastation. Land: A New Paradigm for a Thriving World introduces a radically new economic model that promises a sustainable and abundant world for all. This book is for those who dream of a better world for themselves and for future generations.

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  Working With Porcupines - 24...

  Terry Mckinney

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  Difficult, prickly people seem to be everywhere: At work, at home, in restaurants, on the highway, every-friggin’-where! And there is an art to dealing with them. You can learn this art, so problem-people become easier to manage and have less impact on your life and work. Working With Porcupines gives you 24 easily learned proven tips, techniques and hacks for dealing with impossible bosses, idea-stealing work colleagues, almost-impossible relatives and challenging spouses and partners. Each of these 24 tips is the perfect length for before-bed reading!  
  No more cowering at work as narcissists, blamers, dramatics and sociopaths dominate every conversation. No more tiptoeing around an impossible boss who is sucking the life out of you. Working With Porcupines takes you inside a sociopath-rich work environment - - - the aerospace industry - - - where, for whatever reason, strong personalities and grumpy, odd people congregate!  
  Working With Porcupines takes you inside a sociopath-rich work environment - - - the aerospace industry - - - where, for whatever reason, strong personalities and grumpy, odd people congregate!  
  See how the major defense contractors and agencies in the USA keep their “Type A” leaders and managers productive without being domineering, and in-charge without burning out their employees. Mack has trained them all: Boeing Phantom Works, Lockheed Martin-Sikorsky and ADP (Skunk Works); Northrop Grumman (four divisions), General Dynamics, Booz Allen Hamilton, Raytheon, DARPA, FAA, NASA, all the US Military services, and many Allied nations as well (no endorsement alleged or implied). If you want to be listened-to and respected, if you are tired of being manipulated by toxic, abrasive bullies and idiots, if you are seeking a blueprint for living, even a personal mental and behavioral framework for a happier life, then Working With Porcupines is for you.

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  Thriving in Sex Work: Sex Work...

  Lola Davina

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  In order to thrive in sex work, Sexy Reader, you must excel at sex AND money. 
  Secrets and silence swirl around money; sex work money doubly so. But sex workers can't afford to be mystified by their finances. Lola Davina, author of the "Thriving in Sex Work" series, offers a comprehensive, easy-to-follow guide to financial well-being for all sex workers regardless of income, gender, or job title. With her trademark warmth and wit, Lola shows you how to: 
  • Master your personal finances, even the yuckiest chores. 
  • Manage your time wisely, while earning what you deserve. 
  • Dismantle destructive thought patterns that cause you to overspend, undercharge, and give up your power. 
  • Share with loved ones without oversharing. 
  • Enjoy your work and love your life! 
  Thriving in sex work means a healthy body, mind, heart, and bank account. Packed with expertise, time-tested creative exercises, and personal stories, Sex Work and Money will help take your business to the next level! 
  Contributions by tax, legal, financial, and sex work experts including: 
  • Writing the Perfect Ad by Taylor B. Jones 
  • Investing by Erin Lowry of "Broke Millennial" 
  • Internet Privacy by Violet Blue 
  • Combating Online Piracy by Jiz Lee 
  • Forming an LLC by Christopher Kirk 
  • Paying Taxes by Lori St. Kitts, The Tax Domme 
  • Understand What You're Signing by Conner Habib 
  And much more! 
  Author Bio 
  Lola Davina has spent nearly thirty years in and around the sex industry, working as a stripper, dominatrix, porn actress, and escort over a fifteen-year period. She earned an M.A. in Human Sexuality and an M.S. in Nonprofit Fundraising.

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  Dealing with Difficult People -...

  Roy Lilley

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  Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. 
  Dealing with Difficult People looks at difficult behavior – what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides brand new summary points for each chapter and the tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

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