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Guerrilla Marketing to Heal the World - Combining Principles and Profit to Create the World We Want - cover

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Guerrilla Marketing to Heal the World - Combining Principles and Profit to Create the World We Want

Jay Conrad Levinson, Shel Horowitz

Publisher: Morgan James Publishing

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Summary

Create a Better World Through the Power of Profit! 
  
Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. 
  
"Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: 
  
Create projects (and products) that accomplish social change, profitability, and cost reduction all at once 
  
Green your company in ways that save money and make money 
  
Gain enormous positive reputation as a visionary company worth supporting 
  
Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles 
  
Turn marketing from a cost to a revenue stream 
  
Embrace abundance and transformation---and stop worrying about market share
Available since: 03/15/2016.

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