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  Stop Writing Books Nobody Reads

  Debbie Jenkins

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  When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves.Your book needs to be so interesting the reader devours it, and then wants the next one.    As moreish as the next Netflix series.    Bitesize, useful, life changing content.    Atomic, valuable, business-growing books.    Built around your expertise and their most important problem.After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:    Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset®)    Have a proven system that works to produce the “thing” (this book for books)    Set a constraint – time, money, resources – and be accountable to the constraint    Iterate and improve yourself, as well as the process.Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!To write a book that people read & refer:    Make sure there's a business case before investing your time & money    Focus on what the reader needs to hear not what you want to say    Write value not volume    Use a framework for the process, not for the idea    Choose yourself, not the publisher    Produce a book that markets itselfYou'll find all that and more inside...Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up, and read.

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  The Prize

  Dale Russakoff

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  When Mark Zuckerberg announced in front of a cheering Oprah audience his $100 million pledge to transform the Newark Schools - and to solve the education crisis in every city in America - it looked like a huge win for then-mayor Cory Booker and governor Chris Christie. But their plans soon ran into a constituency not so easily moved - Newark's key education players, fiercely protective of their billion-dollar-per-annum system. It's a prize that, for generations, has enriched seemingly everyone, except Newark's students. Expert journalist Dale Russakoff delivers a story of high ideals and hubris, good intentions and greed, celebrity and street smarts - as reformers face off against entrenched unions, skeptical parents, and bewildered students.

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  Guerrilla Deal-Making - How to...

  Jay Conrad Levinson, Donald...

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  Secrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship Selling 
   
  Jay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall. 
   
  “A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule

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  Million Dollar Contracting - How...

  Kim Hopkins

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  Do you want to build financial success for your business as a contractor? 
  This book is your ultimate guide in starting a successful contracting business. Kim Hopkins shares the things he wishes he had known when he was just starting up his business. With decades of experience in the industry, Kim provides the most essential knowledge that can help you from marketing, leadership, management, and financial success in the contracting industry! 
  From the Author: 
  Million Dollar Contracting covers everything I didn’t know when I started my own contracting company. If I had known what’s in this book, I would have saved my first 20 years of struggling. Whether you’re just starting a contracting company, want to expand, or are struggling, this book will give you a big leg up on success. If you put the principles of this book into practice, you can build financial success for you and your family and, like the author, become a millionaire. 
  In this book, you will learn:Critical steps when starting a contracting company46 tested methods for getting more workHow to attract the customers who will give you profitable jobsGetting and keeping repeat customersHow to get more positive online reviews and how to avoid bad reviewsBidding jobs more efficiently, including when not to bid a jobCollecting money from slow-paying or non-paying customersFinding, Hiring, and keeping great employeesHow to Salvage a struggling companyHow to turn you contracting company into a money-making machine 
  This is for the individuals in the contracting industry or anyone who is trying to level up their game in business. In this book, Kim Hopkins provides the principles and practices that have helped him in maintaining his business at the top. To learn more, grab a copy now!

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  Direct Sales - Be Better Than...

  Joyce M. Ross

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  There are over 5,000,000 people working in direct sales in North America. Each night of the week approximately 150,000 home sales demonstrations are given across the United States! Contrary to popular belief, a career in direct sales, whether as a representative for an established company or as the owner of your own business, can be an exciting and lucrative occupation for anyone who possesses the right business skills and sales techniques.By studying and employing the practices outlined in this book, the new recruit to direct sales can bypass the inherent frustrations that come with the undertaking. Lack of experience, low self-esteem, fear of failure, and lack of sales skills are all barriers that can obstruct the road to success in direct consumer marketing. For the more seasoned representative, these secrets to successful selling will become part of your established repertoire, adding to your hard-earned knowledge of the direct sales field with some new and enlightening ideas and practices.Included is a success potential quiz and analysis, followed by chapters on prospecting for clients, sure-fire techniques for booking, suggestions for confirming demonstrations and keeping them booked, coaching your hosts or hostesses for higher profits, the basics of a successful sales presentation, client service, how to increase confidence, the power of goal-setting, and time management. Included within the chapters are sample conversations and examples of how to use the techniques offered to their highest potential by using them along with your company's encouragement to achieve a superior, more rewarding direct sales career.

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  Walking the Leadership Tightrope

  Christopher P. Ice

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  Great leadership is a prerequisite for success. It’s about communicating the vision and mission of your organization effectively and creating cultures of innovation, inspiration, and a strong sense of purpose to allow your employees to flourish.Chris’ multitude of experiences in multiple industries—insurance, higher education, hospice, non-profit, and consultation—have helped him fine-tune a leadership style that gets results, empowers people, and goes above and beyond the bottom line to bring record ROIs to every organization.In Walking the Leadership Tightrope: How to Balance Career and Family through the Chaos of Crisis, Chris recounts his experiences from his early days of childhood at his local Catholic parish to founding his own executive coaching and consulting company, and all the leadership roles he undertook in between. The book offers a unique perspective of a leader’s efforts to transform organizations and draw strength from his faith during challenging, turbulent times: personal tragedies, his wife’s battle with cancer, and a global pandemic.Walking the Leadership Tightrope is a testament to what leaders can achieve when they learn how to balance career and family, especially when they’re in the middle of a tsunami of crisis and chaos. Chris’ insightful advice weaved in with proof of its impact he saw in his own experiences makes this book not only valuable for C-suite executives and industry leaders, but for anyone who wants to grow into being a transformative leader—all while staying upright and unshakeable on the tightrope of life, career, and family.

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