Other books that might interest you

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  Aloha Financial Advising

  Stephen Kagawa

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  The dynamic between financial advisors and those we advise is broken.As advisors, we want open and honest relationships with our clients. We also want a sense of purpose in our work that comes from serving, not selling. Yet somehow, serving others turns into pushing products that drive profits. Left unchecked, this tension forces us to become salespeople and destroys the trust we’ve built with our clients.There must be a way advisors can do good and do well…right?There is, and in Aloha Financial Advising, Stephen Kagawa shares the better approach to advising you’ve been seeking. Drawing on personal experience, Stephen shows you how to shift your focus away from products and services and back to those you serve. Whether you’re new to the industry or a twenty-year veteran, the new set of priorities laid out in this book will help you deal with the pressure to sell, avoid going astray to chase money, and create the alignment with clients you’ve been missing.

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  The Global War on Tobacco -...

  Heather Wipfli

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  “A major contribution not just to tobacco control research but also to research on global governance and public health . . . thorough [and] compelling.” —Frank J. Chaloupka IV, Institute for Health Research and Policy, University of Illinois–Chicago 
   
  As the era of globalization progressed, the tobacco industry capitalized on its elements—including trade liberalization, foreign direct investment, and global communications—to expand into countries where effective tobacco control programs were not in place. As a consequence, tobacco became the leading cause of preventable death in the world, killing more people each year than HIV, malaria, and tuberculosis combined. 
   
  In the mid-1990s, a committed group of public health professionals and institutions sought to challenge the tobacco industry’s expansion by negotiating a binding international law under the auspices of the World Health Organization. The WHO Framework Convention on Tobacco Control (FCTC)—the first collective global response to the causation of avoidable chronic disease—was one of the most quickly ratified treaties in United Nations history. In The Global War on Tobacco, Heather Wipfli tells the engaging story of the FCTC, from its start as an unlikely civil society proposal to its enactment in 178 countries as of June 2014. Wipfli also reveals how globalization offers anti-tobacco advocates significant cooperative opportunities to share knowledge and address cross-border public health problems. 
   
  The book—the first to delve deeply into the origin and development of the FCTC—seeks to advance understanding of how non-state actors, transnational networks, and international institutionalization can impact global governance for health. Case studies from a variety of diverse high-, middle-, and low-income countries provide real-world examples of the success or failure of tobacco control. Written with public health professionals and students in mind, The Global War on Tobacco is a fascinating look at how international relations is changing to respond to the modern global marketplace and protect human health.

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  The PILOT Method - The 5...

  Elizabeth McCormick

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  Becoming a Black Hawk helicopter pilot wasn't easy, and from that experience came the realization that pilots- rotary or fixed wing, military or civilian, have a different thought process.  The rigors of flight training and the heightened state of awareness during flight changes who they are.  What makes pilots different?  Why are they revered as an industry and looked up to by children with awestruck eyes?   And how can the lessons learned as pilots translate into personal leadership and high level performance? The P.I.L.O.T. Method breaks down the 5 elemental truths to being a better leader of yourself through the experiences of pilots.  P-  Potential:  You have potential, are you confident in that potential, and how to boost it.  I-  Implementation:  What are you doing with your potential, and how to get more out of it.L-  Leadership:  The three pillars of leadership based on aviation principles and how they apply to you.O- Optimize:   Are you living your best life?  Learn how you CAN be more, do more, and live more.T- Tenacity:  Never give up.  How to find that toughness within you.   Through Elizabeth McCormick’s stories and those of her pilot friends, you’ll learn how to FLY-  First Lead Yourself.

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  Article Marketing Simplified

  Anthony Ekanem

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  Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do – it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time.
  
  There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. Anyone who wants to establish themselves as an expert in their niche should take advantage of all that article marketing has to offer.

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  Honorable Business - A Framework...

  James R. Otteson

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  Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either individuals or, more generally, ruthless markets and amoral commercial society.In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. Done correctly, honorable business can enable flourishing for individuals and prosperity for society.Otteson connects honorable business with the political, economic, and cultural institutions that contribute to a just and humane society. He builds on Aristotle's conception of human beings as purposive creatures who are capable of constructing a plan for their lives that gives them a chance of achieving the highest good for humanity, focusing on autonomy and accountability, as well as good moral judgment. This good judgment can enable us to answer the why of what we do, not just the how. Otteson offers a pragmatic Code of Business Ethics, linked to a specific conception of professionalism, and defends this Code on the basis of a moral mandate to use one's limited resources of time, talent, and treasure to provide value for oneself only by simultaneously providing value to others. The result is well-articulated parameters within which business can be an acceptable—perhaps even praiseworthy—activity.

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  The Day They Fell From The Sky -...

  Oliver Martin Cass

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  For more than a century, plane crashes have been among the scariest catastrophes imaginable. The toll on human life is devastating. Yet, as this fascinating book reveals, there are some who defy the odds and survive the unsurvivable. 
  In this riveting collection of true stories from sole survivors, we get an inside look at their harrowing ordeal that changed their lives forever. Inside, you get to meet these amazing people such as:The woman who survived the highest fall ever recorded without a parachute, earning her a Guinness World RecordThe woman who survived a plane crash in the Amazon and spent 11 days lost in the jungleThe 4-year-old girl was the sole survivor of a plane crash that killed her family and 154 people. 
  And many others... 
  We get a glimpse of their life, before and after the accident, explore the possible causes of their plane crash, and dive into the haunting yet fascinating details of the fateful day they fell from the sky. 
  And as an added bonus, read on and find out how to improve your odds of surviving a similar fate. 
  Inspired by his own father’s survival story, Oliver Martin Cass is a New Zealand-based author who loves to write and tell compelling and interesting stories of people’s survival journeys.

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