The Colorful Kitchen - Simple Plant-Based Recipes for Vibrancy Inside and Out
Ilene Godofsky Moreno
Publisher: BenBella Books
Summary
Ilene has platform from her blog, thecolorfulkitchen.com, which has over 70K visitors/month Recipes have been included in NYT, The Huffington Post, Buzzfeed, Mind Body Green, Elite Daily, Refinery 29, Greatist, TODAY Food, Shape, Fitness, Redbook, and many more Ilene has collaborated with health food companies like: Organic Girl Greens, Madhava Sweeteners, Vegan Cuts, Go Veggie, So Delicious, Simply Straws, and Farm to People Social media platform: Instagram (37K+), Facebook (6.5K+), Pinterest (2.5K+), and nearly 7K newsletter subscribing and climbing Website visitors in the past 12 months: 220,000 Ilene is a food photographer Food blog/food company outreach to Ilene’s contactsIlene’s publicity team plans to assist by: Creating a media kit and a launch press release Connecting with top reporters and editors in the lifestyle, women’s interest, health & wellness, and food categories of magazines, newspapers, online outlets Pitching national morning shows, news programs, and cable cooking shows; Implementing a social media campaign to get the word out on Instagram (38K+) Facebook, Twitter, Pinterest, Google+, LinkedIn, and more Promoting the book on the Colorful Kitchen blog & newsletter Offering Ilene to speak at vegan restaurants, health food stores, kitchenware stores, as well as conferences, to help raise awareness and sales Providing local publicity