Hephzi Pemberton's first nonfiction, business book The Diversity Playbook provides an empowering and uplifting experience. It contains proven expertise, factual examples and practical tools to transform your business and leadership approach with inclusion and innovation as a central shared goal and priority.
Hephzi founded Equality Group in 2018, as an inclusion and diversity specialist business focused on helping financial and technology companies, to diversify their teams and create more inclusive cultures, to manifest a brighter, kinder and bolder future for all.
Her book demonstrates with clarity, relevant case studies and the latest research, as well as an applicable exercise in each chapter, to show how leaders and firms who embrace and embed inclusion and diversity into their business will benefit. They will be the businesses that innovate and adapt more rapidly. They will have a workplace culture that the latest talent seeks out and stays with. They will reach a wider set of customers and clients who feel valued and understood. They know that to achieve these benefits and many others besides, leaders and businesses now and in the future will have to take inclusion and diversity seriously.
Her cutting-edge, poignant, ten chapters feature how the time has arrived for inclusion, right now and exactly how to:
• apply inclusive leadership skills;
• ensure that communication is key and data matters;
• enhance business values with purposeful action and positive return;
• celebrate success using incentive and accountability applications;
• debias systems and ensure inclusive hiring;
• achieve parity across reviews, retention and promotion;
• build inclusive foundations and positive policies; and
• humanise work making sure that social sustainability is achieved for all.
She reveals, with a compelling and expert presence and urgency, how emerging events have demonstrated that new leaders are needed more than ever before in our brave new post- Covid world. Leaders with a growth mindset who will shape the way businesses evolve and remain competitive, or flatline and fade into extinction, using Lehman Brothers as a relevant opening example. She shows that - how you lead is as important as who is leading - citing representative, inclusive leadership as the only way forward. Balance and bias are addressed, as well as the competency traits of the culture makers who are our world's future.
Hephzi discusses the value sets required to show the way, using communication and data as the keys to unlock the ability to voice your truth and truly connect with your audience. Using colourful and engaging illustrations and graphs, her book shows exactly how to: activate accountability; make inclusive policies visible; turbo charge your taskforce; incorporate valuable incentives and rewards; as well achieve balanced scorecards and celebrate successes. Her highly-relevant book illustrates the latest hiring and team building pathways to ensure inclusion and diversity parity and debiased systems for all.
Each chapter ends with clearly presented Reflect and Act calls to actions, which can be applied to make a difference and conscious contribution in the world, as soon as each chapter has been completed. As a whole, the book provides an easy to read, interactive playbook, revealing how to optimise business for inclusion and diversity. How to equalise, amplify and innovate within a global context and ensure authentic productivity, performance and profit, leading to true social sustainability for all humanity.
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading…
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In SEO Mastery, you will discover:
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Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
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