Other books that might interest you

• 

  Never Fly Solo - Lead with...

  Rob "Waldo" Waldman

  • 0
  • 0
  • 0

  No fighter pilot ever flies a mission solo, and neither should you.  To reach your highest potential in business and life, you can’t do it alone. Regardless if you are in the cockpit of an F-16 or at the office, the need for courage, commitment, and mutual support is more critical than ever.  In NEVER FLY SOLO (McGraw-Hill), former combat decorated fighter pilot and Hall of Fame speaker Lt. Col. Rob “Waldo” Waldman shares business critical concepts for success and delivers a very human message:  We all have “missiles in life” to overcome and we can’t do it alone.  Whether you’re an entrepreneur, seasoned executive or simply looking to enhance your leadership skills and relationships, you’ll learn to:  • 	Recommit to the core business values of integrity, accountability, and service before self.•	Communicate effectively under high stress conditions at work.  •	Build and leverage mission critical wingman relationships with key supervisors, co?workers, family members and friends • 	Identify courage building techniques to take action when the missiles of adversity are launched.  Waldo’s stories are inspiring, humorous and told with a surprising candor that bucks the typical Hollywood fighter pilot image.  Never Fly Solo delivers a positive, heart?felt message that draws a perfect parallel between military experience and building meaningful business relationships.

  Show book

• 

  The Coaching Manual 5th Edition

  Julie Starr

  • 0
  • 0
  • 0

  Translated around the world, and recommended reading on many coaching programs, this bestselling book is trusted globally as the definitive guide to coaching.This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work.● Understand and develop the core skills and beliefs of an effective coach● Know how to ask insightful questions that deliver valuable answers● Gain practical help to plan coaching assignments that accelerate and improve your results● Feel fully confident in your ability to coach in any situationWhether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact.

  Show book

• 

  Brand Sense - Sensory Secrets...

  Martin Lindstrom

  • 0
  • 0
  • 0

  In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.  Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.)  Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo.  Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

  Show book

• 

  Lead Like Walt - Discover Walt...

  Pat Williams

  • 0
  • 0
  • 0

  Whether you are building a small business from the ground up or managing a multinational company, you can learn the seven key traits for leadership success from one of the greatest business innovators and creative thinkers of the twentieth century: Walt Disney. Whether you know him as the first to produce cartoons in Technicolor, the mastermind behind the theme park Disneyland, or the founder of the largest entertainment conglomerate, Walt's story of creativity, perseverance in spite of obstacles, and achieving goals resonates and inspires as much today as it ever has. 
  Author Pat Williams began studying the life and leadership example of Walt Disney as he struggled to build an NBA franchise, the Orlando Magic. Since he was trying to accomplish a goal similar to so many of Walt's—starting with nothing and building a dream from the ground up—he realized that Walt could teach him what he needed to know. And indeed he did. 
  Through Walt Disney's leadership example, Pat found seven key leadership traits that all great leaders must possess: Vision, Communication, People Skills, Character, Competence, Boldness, and A Serving Heart. Through never-before-heard Walt stories and pragmatic principles for exceeding business goals, you'll learn how to build those skills and implement them to be effective in any leadership arena.

  Show book

• 

  The Jungle

  Upton Sinclair

  • 0
  • 0
  • 0

  Upton Sinclair's The Jungle is one of the most famous and widely read books in America during the 20th century. In addition to being considered a classic, its description of slaughterhouses helped bring about the establishment of FDA regulations for the way meat is processed and handled.
  
  Sinclair hoped his book would spark a social revolution; instead it inspired the Pure Food and Drug Act, and thereby made America's food supply immeasurably safer. "Perhaps you will be surprised to be told that I failed in my purpose....I wished to frighten the country by a picture of what its industrial masters were doing to their victims; entirely by chance I had stumbled on another discovery - what they were doing to the meat-supply of the civilized world. In other words - I aimed at the public's heart, and by accident I hit it in the stomach."
  An Author's Republic audio production.

  Show book

• 

  Always Trust Your Cape - How I...

  Donald Eugene Moore

  • 0
  • 0
  • 0

  I have an enormous amount of respect for people who consider themselves entrepreneurs. People who, in most cases, take tremendous risks in hopes of experiencing tremendous rewards. Not only for themselves but for the world at large.Entrepreneurs hire the most people, drive the economy, create innovation, promote research and development, while shaping new products and services. They solve problems with existing solutions, and technologies, while in most cases utilizing existing resources more effectively and more times than not on shoestring budgets.I consider entrepreneurs to be the great pioneers of today's business world. If you are considering launching your own entrepreneurial journey, are well on your way, or anywhere in between, my passion and purpose in writing this book is to give you confidence!

  Show book