Do you dare to read without limits?
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Secret Sauce - How to Pack Your Messages with Persuasive Punch - cover

Secret Sauce - How to Pack Your Messages with Persuasive Punch

Harry Mills

Publisher: AMACOM

  • 0
  • 0
  • 0

Summary

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Other books that might interest you

  • Beyond Product - cover

    Beyond Product

    Jill Soley, Todd Wilms

    • 0
    • 6
    • 0
    In the United States alone, there are currently 27M entrepreneurs starting and running their own business. The VC community invested over $71.94B into those ideas, and saw the rise of unique apps exceed 2.8M.
    50% of new businesses fail within the first 5 years and 70% fail in the first 10. 
    Entrepreneurs are expected to be all things to all people in their business, but few have the necessary skills to excel in every domain required to run their organization (i.e. – sales, marketing, finance, operations, talent/culture).
    Over 40 business leaders, entrepreneurs, marketers, investors, and advisors join the two accomplished authors to share their insights to help entrepreneurs overcome the odds and make their big idea a success.
    Easy to read in one sitting but designed to offer strategic and practical advice at each stage of growth to allow the founder to reference back to it again and again as they grow.
    Takes founders through 5 clearly defined stages of growth, explaining how to identify the challenges, how to solve them, and who to bring in at what time to help them grow to the next stage.
    Shares not only the successes of businesses, but also the failures and lessons learned along the way.
    Written by two accomplished, sought-after marketers who have seen organizations struggle getting their big idea to market and wrestled with many of the common challenges along the way.
    Show book
  • A Joosr Guide to Never Eat Alone by Keith Ferrazzi and Tahl Raz - And Other Secrets to Success One Relationship at a Time - cover

    A Joosr Guide to Never Eat Alone...

    Joosr

    • 0
    • 2
    • 0
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.
     
     
     
    There's no need to struggle as a lone entrepreneur, nor do you have to manipulate others to create your own success. Learn how to get connected and begin networking like never before, not only achieving your own goals but also allowing those around you to do the same. 
     
     
     
    Networking doesn't have to be a dirty word. It's not about climbing the social ladder or making contacts solely to take advantage of them. Never Eat Alone showcases a different and more powerful way to network, helping you connect with your peers to work together in a way that benefits everyone. The most successful people in the world know how to harness the power of networking, and with this book, so will you.
     
     
     
    You will learn:
     
    ·      That working to get ahead by yourself is scientifically proven to be a bad idea
     
    ·      The skills needed to find your network and maintain strong, loyal relationships within this
     
    ·      How modern technology has changed the way we network for the better.
    Show book
  • Illiberal Reformers - Race Eugenics and American Economics in the Progressive Era - cover

    Illiberal Reformers - Race...

    Thomas C. Leonard

    • 0
    • 1
    • 0
    In Illiberal Reformers, Thomas Leonard reexamines the economic progressives whose ideas and reform agenda underwrote the Progressive Era dismantling of laissez-faire and the creation of the regulatory welfare state, which, they believed, would humanize and rationalize industrial capitalism. But not for all. Academic social scientists such as Richard T. Ely, John R. Commons, and Edward A. Ross, together with their reform allies in social work, charity, journalism, and law, played a pivotal role in establishing minimum-wage and maximum-hours laws, workmen's compensation, antitrust regulation, and other hallmarks of the regulatory welfare state. But even as they offered uplift to some, economic progressives advocated exclusion for others, and did both in the name of progress. Leonard meticulously reconstructs the influence of Darwinism, racial science, and eugenics on scholars and activists of the late nineteenth and early twentieth centuries, revealing a reform community deeply ambivalent about America's poor. Illiberal Reformers shows that the intellectual champions of the regulatory welfare state proposed using it not to help those they portrayed as hereditary inferiors but to exclude them.
    Show book
  • Make Money From Home - A Step-by-Step Guide to make money from home with work from home jobs - cover

    Make Money From Home - A...

    George Pain

    • 0
    • 3
    • 0
    Are you sick of your office job? Sick of office politics? Then consider working from homeThis book can solve your problems.Work-from-home jobs have been on a steady increase over time. This has been due to the internet revolution that has brought about better and cheaper technologies that have made it possible to have virtual offices. Workers are able to work remotely from home or wherever they do feel at home. This book aims to provide you with great information as a potential work-from-home employee. It also provides a glimpse to work-from-home employers about the immense benefits that they can gain from using it.For both remote workers and employers, the book demonstrates the benefits that each gets and sheds more light on the kind of jobs that are better done remotely, and more so, from home. The book goes further to advise the would-be home-workers on how to find work-from-home jobs.Definitely, despite professional training, each work environment requires a set of unique skills. A work-from-home environment is not an exception. This guide provides you with information on the skills you need to succeed as a remote worker.Building an online portfolio and networking online are great ways to prepare yourself to find those well-paying work-from-home jobs. This book teaches you how to build your online portfolio and network online to be able to fish out more work opportunities. At the end, you desire to have paid clients for you to be able to finance your lifestyle. This book guides you on how to get your first paid clients. Much more importantly, you would spend less time and effort maintaining your clients than easily losing them and keep on looking for others. In this book, you are guided on how to maintain long-term, productive and sustainable relationships with your clients.Enjoy reading! Here's a Preview of What You'll Learn from This Book:
     
    Benefits of Working from homeTypes of Work from Home JobsHow to Find Work From Home OpportunitiesImportant Skills to LearnBuilding Your Online PortfolioNetworking OnlineGet Your First Paid ClientMaintaining Relationships with Your Client
    Show book
  • Punk Marketing - Get Off Your Ass and Join the Revolution - cover

    Punk Marketing - Get Off Your...

    Mark Simmons, Richard Laermer

    • 1
    • 1
    • 0
    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.  
    In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. 
    Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. 
    Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
    Show book
  • Contribute! - Start A Successful Fulfilling Business While Raising Your Kids - cover

    Contribute! - Start A Successful...

    Tatiana Amico

    • 0
    • 2
    • 0
    Shares with women how to figure out what kind of business to start
    Identifies the reasons why they haven’t already started it
    Teaches women how to make their business work with the time they have
    Helps women develop skills necessary to build a home-based business they love and make it a wild success
    Show book