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Secret Sauce - How to Pack Your Messages with Persuasive Punch - cover
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Secret Sauce - How to Pack Your Messages with Persuasive Punch

Harry Mills

Narrator Tom Parks

Publisher: Brilliance Audio

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Summary

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. 
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.
Duration: about 2 hours (02:14:02)
Publishing date: 2017-02-21; Unabridged; Copyright Year: 2017. Copyright Statment: —