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Fodor's The Best of Italy - Rome Florence Venice & the Top Spots in Between - cover

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Fodor's The Best of Italy - Rome Florence Venice & the Top Spots in Between

Fodor's Travel Guides

Publisher: Fodor's Travel

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Summary

FULLY REDESIGNED!

•	New front cover has eye-catching full-bleed images with key selling points on the front•	New back cover is fully-redesigned•	Visually focused with more color and images – Better use of full and half-page images throughout with color-coded category icons•	Other useful features include Great Itineraries, Calendar of Events, Best Beaches in Italy, and the Best Cooking Classes in Italy•	 “Travel Smart” (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel•	Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational 
TOURISM TRENDS:  

•	Arrivals to Italy rose by 3% in 2018 and are expected to grow at this rate in the coming years as well 
•	The average length of stay (3.5 days) as well as the average expenditure per day (€108) has also increased 
•	Italy was the 5th most visited country in the world with 60 million foreign tourists in 2017

COMPETITIVE ADVANTAGE: 

•	Fodor’s Best of Italy has beautifully illustrated full-color features that no other guidebook contains 
•	Fodor’s Essential Italy’s 25 Ultimate Experiences gets travelers excited for their trip 
•	The detail-packed "Getting Here and Around" sections (all about traveling by car, bus, and train) are handy, on-the-ground tools CURATED AND RELEVANT: •	Focused coverage on only the best places so travelers can make the most out of their limited time.  
•	Carefully vetted recommendations for all types of establishments and price points.



CONCISE: •	Shortened reviews presented with brevity and focus.  
Please see additional key selling points in the book main description.
Available since: 11/07/2017.

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