Today could be the day that you start a whole year of unlimited reading!
Add this book to bookshelf
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Write a new comment Default profile 50px
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Read online the first chapters of this book!
All characters reduced 7236434c7af12f85357591f712aa5cce47c3d377e8addfc98f989c55a4ef4ca5
Inside the Tornado - Strategies for Developing Leveraging and Surviving Hypergrowth Markets - cover

Inside the Tornado - Strategies for Developing Leveraging and Surviving Hypergrowth Markets

Geoffrey A. Moore

Publisher: HarperCollins e-books

  • 0
  • 0
  • 0

Summary

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. 
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Other books that might interest you

  • Perfect interviews - How to breeze into your perfect job - cover

    Perfect interviews - How to...

    Ken Langdon, Nikki Cartwright

    • 0
    • 1
    • 0
    Perfect interviews contains a selection of some of the best interview ideas from our best-selling title, Knockout Interview Answers. Unlike the majority of interview techniques books this book steers clear of blindingly obvious advice such as not to wear track-suit bottoms or turn up drunk to your interview, and instead provides a way into the mind of the interviewer so that you can spot the likely questions and know how to answer them differently depending on the perspective of the interviewer.
    Show book
  • Job Interview Sample Questions - cover

    Job Interview Sample Questions

    Robert House

    • 0
    • 1
    • 0
    Be prepared when you conduct your next interview with questions to ask. Do not blow it now! 
    You have the interview and now take the time to look at some sample questions to help you ask great questions of the interviewer that will impress them and help you to understand more about the many aspects of the job you are applying for.
    Show book
  • Complete Concentration - cover

    Complete Concentration

    Andy Jenkin

    • 0
    • 1
    • 0
    Learn The Best Concentration Techniques and Productivity Tools to Get Stuff Done 
     
    Discover How To Re-Program Yourself To Develop A Greater Focus And Achieve Your Dreams! 
    At times we say to ourselves 'I must concentrate to finish this job', we know there are many times and situations within our daily life where it is necessary to concentrate to complete the job in hand. But how many of us really know how to concentrate, how to shutout all the distractions around us, how to be consciously aware of the task in front of us. The psychologists suggest that a man thinks of sex once every 30 seconds, which means of course he can concentrate on little else. And it is also a fact that when we do concentrate it is quite often on a subject that is no good for us and has no lasting benefits. 
    Some call concentration an Art and being so it can be learnt and practiced, although the lessons and methods are fairly easy they do require a sense of discipline, but if mastered the benefits will be apparent throughout your life. Concentration also has an aspect about which most people are unaware, that is, when in deep concentration we are also connected more closely with our subconscious. This in itself can bring much understanding into our life. Many religious and philosophical practices are designed in order to stop our conscious mind being aware of the many distractions around us while contemplating, their procedures all have the one purpose of creating a deep connection initially to the subconscious and then to the higher spiritual realms. When we can fully concentrate upon a subject or a moment in time this connection opens and becomes available to us. 
    Closely associated with concentration is willpower, the relationship is totally dependent without one you cannot have the other. Think of an athlete in an Olympic running final, his willpower has sustained him in his goal of reaching the final and eventually winning. But it is at that moment just before the whistle blows where he needs his full concentration, if he allows distractions then all will be lost, the other competitors and all the spectators must be blocked from his mind. There are many other situations with which I'm sure you can imagine where both willpower and concentration are needed in equal parts. 
    How to Manifest What You Want: 
    * Get Rid of Distractions 
    * Get Comfortable 
    * Clear Your Mind 
    * Decide What You Really Want 
    * Write Down Your Desire 
    * Get Clear On Why You Want it 
    * Write Down the Steps to Get There 
    * Take the Next Step 
    Here's what you'll discover in Complete Concentration: 
    * What causes focus and how you can use this knowledge 
    * Planning – Tips on how to make better use of your time 
    * Effectiveness: Why is your time not creating value? 
    * How to re-energize yourself and increase your energy levels 
    * Finding your TRUE motivation 
    * Methods that you can use TODAY to maintain your concentration 
    * How to best structure your environment for productivity 
    * How to re-gain your focus and concentration when you feel like it's lost 
    * Concentrate in a world filled with distractions 
    * Understand the differences between Focus, Concentration, and Attention 
    * Increase brainpower 
    * Effectively set goals 
    * Plan and execute based on the goals 
    * People who want to Improve their cognitive abilities significantly 
    * Mind mapping in fitness and exercises 
    * Become more productive, creative and effective 
    * Learn the principles of time management and chronological planning 
    * Have laser-like focus 
    * The secrets behind productivity 
    * Learn focus strategies that can take them to a while new level 
    …and much, much more! 
    ORDER NOW!
    Show book
  • Cracking the New Job Market - The 7 Rules for Getting Hired in Any Economy - cover

    Cracking the New Job Market -...

    R. Holland

    • 0
    • 1
    • 0
    The rules for finding professional work once seemed clear and unwavering: capture career highlights in a resume, practice answers to standard interview questions, and do lots of face-to-face networking. Cracking the New Job Market shows how these rules have changed and delivers new job-hunting strategies that actually work. The key, rather than to emphasize past accomplishments, is to sell your self on the value you can create for an employer. This new approach to getting hired requires new skills. Author R. William Holland, a human resources insider, shows job seekers how to: * Gather information on what a prospective employer finds important * Emphasize those skills, accomplishments, and qualities in tailored resumes and interview answers * Identify the intersection between personal talents and what the marketplace needs * Unlock the networking power of social media * Negotiate the best possible offer Enlightening and practical, this myth-busting book delivers seven powerful rules for landing a great job-even in a difficult economy.
    Show book
  • The Richest Man in Babylon - cover

    The Richest Man in Babylon

    George S. Clason

    • 0
    • 1
    • 0
    From the importance of savings to the essentials on how to become wealthy, this collection of famous Babylonian parables imparts timeless financial wisdom. It offers insights on how to become wealthy and how to attract good luck and discusses the Five Laws of Gold. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. It's entertaining and easy to read.
    Show book
  • Knockout Interview Answers - 52 brilliant ideas to make job hunting a piece of cake - cover

    Knockout Interview Answers - 52...

    Ken Langdon

    • 0
    • 1
    • 0
    Knockout interview answers is a collaboration between best-selling business author Ken Langdon and human resources specialist Nikki Cartwright. Unlike the majority of interview techniques books this book steers clear of blindingly obvious advice such as not to wear track-suit bottoms or turn up drunk to your interview, and instead provides a way into the mind of the interviewer so that you can spot the likely questions and know how to answer them differently depending on the perspective of the interviewer.
    Show book